Categories: Quantitative Analysis

How to Write a Winning Amazon Product Review

Product review refers to a written statement by the user or buyer about a specific product indicating the advantages and disadvantages of using the product. A product review is important for any shopping platform as it provides clients with an opportunity to rate and give their views on products they have procured. This is done precisely on the product page where other consumers or potential product buyers go through when deciding on which product to purchase. Product reviews also give sellers an upper hand in penetrating the market segment by attracting more potential buyers.

Product review is one of the most successful ways of earning more cash from Amazon. Amazon associates get more sales by writing reviews for various products being merchandized on the Amazon platform. If you are one of those looking forth to becoming one of those experts on Amazon; the following are visually proven concepts to be adopted in writing effectual winning product reviews.

Choose the right product to review

Choose the best product that suits your affiliate endorsement. Remember that you are writing the product review so that you can be paid. You should choose the correct product to review taking into consideration the company conditions in regard to the product you are reviewing or endorsing. The review should be the most outstanding, appealing and have premium review ranking.

Give a legitimate cause why readers should choose Amazon

When reviewing a product, consider mentioning the prices of the same product from other platforms or websites. Amazon prices are relatively not expensive in comparison to those of other websites. Give a firm call to action to persuade your readers to visit the Amazon product page.

Give a hint on other customers review

Investigate thoroughly and get opinions of other customers about the same product you are reviewing. Add some Amazon customer reviews on the product you are reviewing. This makes your readers comprehend the experience of the product in the case.

Use your own writing style

Personalized product review is the best catch in the market as it will link you well to your readers. It makes a review look like an actual face to face conversation with your friends concerning the particular product. Many researchers have indicated that this is the most effective style of writing for it provides your review with a better link with your readers.


State Advantages and Disadvantages of the Product

You should tell the readers the benefits of the product. List these benefits based on your own experience. Next, you should talk about the disadvantages of the product according to you. Remember to talk more on the advantages than the disadvantages of the product you are reviewing. In your review, include the product details which are vital for your reader’s general information about the product.

Add several images and videos

Distinctive videos and images of the product being reviewed are very significant selling tool as they provide readers more experience about the product. A review is regarded as more appealing and striking to read when product images and videos are added. A content-only product review will not be enough to attract more customers.

Only use text links only

Banners are not encouraged in promoting products on Amazon platform. Use of text link is the most effective promotional method for Amazon products. Place the links within the content and not separated from the content. This enables clarity in your conversation.

When the above concept is well applied when writing Amazon product reviews, it will completely maximize sales on the product being reviewed.


  • Geoffrey Musera

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