image credit : pixabay
There are various ways available for any business to advertise online. One of them is advertising on instagram.
Have you ever wished to start advertising on Instagram? If so, here are a few useful and simple tips that may help you to take the required first steps.
Instagram is a very powerful advertising platform for businesses that want to advertise on mobile. Most of the users of Instagram are in the middle age group of 16-35 years. So naturally, it makes Instagram an effective tool for advertisers who want to reach out to the younger audience. In addition to this, you have the opportunity to use the parent Facebook’s audience information to target your ads directly to your specific audience. What more you want?
Instagram has developed quite quickly as an advertising platform since its launch and the latest news that are making the rounds is that you no longer need an Instagram account to advertise on it. Instead, you can easily advertise your Facebook page, which means you will not have to bother with setting up your own Instagram account. Moreover, you can also use a variety of call-to-actions like apply now, book now, contact Us, make a donation now, download, read more, shop now and join.
Here are some tips for successful advertising on instagram:
On Instagram, a good ad image is everything. It does not work to advertise with a three year old image from an old Facebook campaign. At the same time, what is a good ad image? To tell the truth, there is really no right or wrong ad image! For some advertisers, it works well to use the same material in a different advertising platform, while for other advertisers they have to create specific ad image.
It is very important here to note that you always consider what your target market wants before you create the actual ad material. You have to always remember the fact that you are competing for the attention of your target group with your fellow competitors. Sometimes, your fellow competitor’s beautiful photos of birthday and wedding as well as beautiful pictures of food and other items may make it hard for you to even stand out as an advertiser.
Try to adapt the advertising material you have to the channel. Of course, you can conveniently have the logo in the ad image but be sure to do it in a visually attractive way. Or else, you may have to try hard to show your brand image and color to create the requisite recognition.
Whatever text you may use, use the same with confidence. Facebook has long had a rule that regulates the proportion of text in the ad image to 20%. Most ads on Instagram works best if you use text sparingly. It is because, instagram is a platform for the beautiful pictures and the user is not looking to read a paper.
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Nice post so informative. I do not have Instagram. I might create soon.
I prefer Twitter and Facebook. Instagram didn't offer what I needed but it may work for others. Promoting is very important and one should use those tools where they're able to reach a wide audience. One has to be patient and understand that it takes time for people to get accustom to products, the seller, and the advertiser. Social Media helps in so many ways and we must learn which ones are more effective.