Amazon, the online superstore, has a lot in common with the Amazon rainforest.
It’s complex, diverse, a bit mysterious—and sometimes you’ve got to bushwhack your way through.
Of course, we all know a thing or two about Amazon. Where else can you buy drones, pet supplies and brand name clothing, as well as earn a paycheck?
I’m betting that you’ve purchased many different items from this website already. Personally, I’ve purchased everything from electronics to make-up to joke gifts for friends on Amazon. Some people even buy their groceries here!
For affiliates, the Amazon Associates program creates a unique opportunity, mainly due to the incredible variety of products for sale. The success of the business itself can only mean good things for those who partner with Amazon… or can it?
Surprisingly enough, many affiliate marketers who are part of the Amazon Associates program have a love-hate relationship with the company.
The goal of this Amazon Associates review is to understand the good and the bad of Amazon’s affiliate marketing program. No time for monkeying around. Let’s start by discussing a major gripe of Amazon Associates.
Then, we’ll get to bushwhacking through the brush to reach true affiliate success.
One of the reasons for the love-hate relationship with the Amazon Associates program is the changes that have been made in recent years. The most recent update to the program happened at the beginning of March 2017, and had to do with commission rates.
Before, commission percentages were calculated by the total number of sales that an affiliate marketer referred during a given month. So the more products you sold, the better the commission.
Now, however, Amazon Associates earn higher or lower commission rates by category, not by the number of sales. This means that big affiliate marketers who were selling over 3,131 products per month (an 8.5% commission) might now be making less than half, depending on the commission given to the category their chosen product falls into.