Search engine results can be strange. But in no way can that wonderful tool can be blamed for being unfair and playing favorites. The fault is on the part of person who makes up the search query.
Some of the hosts of popular talk shows have taken to including segments in their program where they do a generic search via the Internet for certain things just for the fun of seeing what they come up with. For example, one night show host goes beyond the first 2 or 3 pages of the results and goes way to the end to see what the search engine really found. Another talk show host was putting in silly phrases and came up with cute cat video or something like that.
I have several articles at a particular site. They’ve been sitting there for years. I decided to search for one of the articles by title just to see where it would appear in the search results. To my surprise it actually did show up on the first page of the results. But then I noticed that there were two other results that appeared before my article in the list. Curiosity got the better of me, so I clicked to see “why” those two links ranked higher in the list than my link.
Uuuhh? Duh? I visited the link that was number 1 and there was one comment left behind and it was not a compliment. Then there was a string of comments all left by the same person, who clearly made themselves look like a nut case, the last comment was them leaving their phone number and then the Comments were closed. The article was about 3 years old. I’m thinking: Did the ridiculous comments left behind boost the ranking of the article? (???)
The other link was a site selling T-shirts. I sort of get that. Everybody likes to use T-shirts with special messages written on them for everybody else to read. I like reading people’s T-shirts! 🙂
My article was about the reason why people should save the trees and particularly two trees that I happen to like!
I couldn’t believe the other links ranked higher than mine!
Anyway … I’m happy my page showed up in the search results at all. It proves to me that even if real people can’t find my stuff because they just don’t know what to look for, at least I know it’s not the search engine’s fault!
I heart search engine optimization.
It shows no impartiality and it’s fair!