There are some people who specialize in using very expensive Adsense keywords.
They create websites using the expensive keywords, and they outsource the writing to freelance writers.
Why are some keywords more expensive than others?
The reason is that the advertisers are willing to pay top dollars to advertise.
You would expect bankers, lawyers, casino operators, and doctors to pay more money on advertisements than florists, baby product sellers or other mass market product sellers.
That is why the expensive keywords products related to insurance, banking, healthcare and casino.
If you use Google Adwords Keyword Planner, you can get an idea of the amount that advertisers are willing to pay for a single clink to their website.
That does not mean you will earn the same amount. Google will take a cut before giving you the rest.
When I search for “mesothelioma lawsuit”, the suggested bid is S$397 cost per click. To me, paying Google S$397 when a reader clicks on the advertisement is insane. However, to a lawyer specializing in mass tort lawsuit, spending this kind of money is nothing to them.
They can easily get a few hundred million dollars in fees when they win the lawsuits.
That is why there are many articles using “mesothelioma lawsuit” as the keyword. Those writers probably do not know anything about mesothelioma, but they know that a double of clicks will let them reach the threshold of Adsense cash out.
They are not likely to get rank very high with a single article.
That is why their website is filled with many similar articles using similarly expensive keywords.
The idea is to get into the niche, and using a lot of articles to bait the unsuspecting readers.
The list of most expensive Adsense keywords has not changed for years. No matter the economy, the bankers, insurance companies, casino operators and pharmaceutical companies are still making a lot of money.
If you are thinking of using the expensive keywords, you will see that the competition is very stiff. Many online writers have a head start, and they are still producing thousands of articles every day.
It is best that you target midrange keywords in a niche that you are passionate in.
Image Credit: Pixabay.com
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There are tons of keywords in the Net, but they couldn't be all be used on the blog or in the post. The success of the blog is not in the keywords, but it is the niche and in the way it is written and it is considered as a quality post that matters. I happened to come across with an app on keywords finder which lists the keywords which I couldn't understand myself. And one thing more, it is also the ranking that counts most for Google AdSense.