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Once people understand what is SEO and what it does to an SEO specialist, those who own websites have reached the question of what comes in one sequence is absolutely normal. They cannot get good positions in the result pages of Google without optimization? Why you need an SEO expert who promotes your website, if it has already excellent content?
Below, I tried to explain with examples as simple as possible of what optimized websites end up being first in the result pages of search engines and why white hat SEO is always useful in promoting websites. This article tries to give answers to a wide range of questions about optimizing in the online environment.
In fact, well-written, informative and useful content works in your favor. Good quality articles with relevant images on the one hand, is recommended to others generously by people. On the other hand, all this will bring you good quality visits. At the same time, you have o be truly humane with users and never create unpleasant experiences for them so that they remain satisfied with how we solve the problem for which they have come to your website for which you have to have a beautifully structured website, one that is insightful as well as useful. Mentioned below are some of the practices that are considered user-friendly, which will help you to understand what is SEO and what is the use of SEO.
Better loading Speed which means added value and pleasant experience for the users, as they do not lose time and nerves sailing. An SEO expert knows how to optimize this speed. You can check the speed of your site. If there are problems, probably you will notice this, or things are compared ( you probably might have noticed how some websites are very fast.
Choosing a suitable set of keywords – it is about words and phrases you want to own on top positions in the result pages of Google. Given that many websites hold high positions in search engines with only a part of their content relevant with keywords, we can say that most websites have untapped potential. The specialist in SEO knows how to detect and exploit this potential, and users feel happy when they fail to give them exactly what they were looking for and may be something extra.
Structuring instinctive website – so users do not lose the entire site, it has held its harmonious structure, taking account of key words and phrases: logical, intuitive, accuracy and simplicity.
Because search engines are, however, robots, they collect signals reputation and utility of Pages. There are a lot of signals like loading speed of the entire website, domain name, number and quality of links to website hosting host page and the page in that particular page title, URL of the page, how often is the website content renewed, whether or not a dishonest content, structure of internal links of the entire website etc.
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Increased Traffic - Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website.
SEO also focuses on creating informative and keyword relevant title tags and meta descriptions, which show up in the result pages. Having optimized tags and descriptions helps to increase click through rate, which also promotes increases in qualified web traffic.
SEO provides trackable and quantifiable results, regardless of whether you are an ecommerce or non-ecommerce site so there are no qualms when it comes to ROI. SEO agencies are able to track nearly every aspect of their strategy, like increases in rankings, traffic and conversions. Comprehensive analytics also provide the ability to drill down at a granular level and see demographic information and other engagement metrics for individuals who have interacted with your website. For Ecommerce sites,
SEO agencies can see which paths users take in order to complete a sale, all the way down to which keyword they used to search for you prior to purchasing. For non-Ecommerce sites, you can attribute values to your lead conversions, like a 'contact us' form fill-out, and calculate the value of your SEO strategy that way.
SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. SEO's inbound nature helps businesses save money as opposed to outbound strategies like cold-calling.
While cold-calling can still be an effective strategy, the leads generated cost 61% more than leads generated by an inbound strategy like SEO. And since SEO also targets users who are actively searching for products and services like yours, the traffic resulting from SEO is more qualified than many other marketing strategies, resulting in cost-savings for companies.