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If you own a website, and if you do not think of SEO either from a technical point of view or the content, your chances of appearing in the result pages of Google will go done drastically. Before long, the great SEO challenge is to position your website in the search engines without having to pay for it. Also, it is important to remember that you need to devote continuously to improve or maintain the efforts to maintain a good position.
Unlike SEO, PPC (the model where you pay to appear in the results of search engines) generates traffic through a cost. It is as if you are investing in a digital propaganda. You pay to have your ads strategically displayed in the result pages of search engines, usually at the top of the page, just above the results, or in the sidebar. This system works well with sponsored links and is ideal when you want to increase traffic in a short time.
In addition, it is a flexible strategy that lets you easily change and or update through campaigns developed with Google Adwords or Bing Ads among other. Besides the cost which is by click and not per-view, there is one more significant difference when compared to SEO. PPC often generates traffic faster and in a more guaranteed way. Through its use, you can decide how much to invest in your business and it offers short-term projection of the results too.
On balance, which of these two techniques is the best? In essence, SEO and PPC are not mutually exclusive techniques. To a certain extent, it is possible or recommended to plan together your online marketing strategy using both of them. In other words, it is very important that your content marketing strategies are more and more developed, so that you can improve your SEO score. But it is also equally important that you invest financially on PPC at some level.
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@Rajaraman K
PPC seems to have a slight edge over SEO But as you said one could use both and get the best position.
Yes, the main problem on internet to increase the readers is a problem for the newbie but those who are expert may earn easily money online using different means. They earn because they have spent their life in the world of internet and have ample experience of doing something on internet.
This research makes it clear that it's very important for your brand to have a strong presence in the search engines, ensuring that you're in front of your target audience. However, there's still a big decision to make - whether to use SEO (Search Engine Optimization, or naturally ranking high in the organic results) or PPC (Pay-Per-Click ads, the Sponsored Links and purchased ads on a Google search) to get in front of your target?
PPC's true strengths are its speed and expansiveness. With a PPC campaign, you can be on the first page for a multitude of targeted terms within a day. However, the terms can cost anywhere from pennies to many dollars per click; also, for a PPC campaign to be done correctly, it's usually best to hire a firm that can manage it full time.
This can mean that PPC campaigns can get very expensive, very quickly - especially when done correctly.
SEO is not only about optimizing your website and content to rank higher in organic search results for targeted keywords on the most impactful search engines; it's also about being an authority on the problem at hand and the solution you provide. The major search engines like Google, Yahoo, and Bing look at how people interact with your site, if they come back, and if other sites are linking to your website pages (along with a few hundred other factors).
PPC (Pay Per Click), on the other hand, is all about paying for advertising space for specific targeted keywords on search results pages. But make no mistake, there is a great deal of search engine optimization when creating a paid ad campaign.
Again, it depends. Your long-term web marketing strategy should always include search engine optimization. The major advantage of SEO is that statistically it brings you better quality traffic leads. In fact, many users have subconsciously trained themselves to ignore "paid results" entirely when browsing the web or searching on Google.
There are mountains of data that suggest "Natural Search" visitors to your website are far more likely to trust you, your business, and your products & services. Ranking highly in Google for a keyword or phrase is a clear sign that you are a credible source and that you are an important player in your industry.
But do NOT fool yourself into thinking that SEO is free. No matter how you look at it, SEO comes at a cost. Whether it's your own time or hiring an outside vendor to manage your SEO strategy, SEO does come with a cost.