Goggle As a Search Engine

When I wrote about the demise of writing sites here I thought most people were aware of what had happened and why.

The fact is, most people don’t know what happened.

Google began as a search tool.   One simply popped in some words and was directed to sites which matched those words.

Its slogan; “Don’t be evil”   was accepted without thought, and millions upon millions of people flocked to Google.

People thought it was simply a helpful site.

It wasn’t.

It never was.

How google search engine works?

Google created the search engine so was to track users.   It keeps records of all searches and pairs them with Google Ads.

That is why if you use Google to search for ‘autism’ for example, you will start seeing dozens of ads about autism.

If you search for ‘tractors’ you will see ads about tractors.   This is not an accident.   This is how Google makes money from ‘free’ searches.

It has thousands of advertisers which pay it, and that is why there are so many ads on your pages.  Your ads and my ads are different.

Google Gmail continues this.  Just as Homeland Security ‘tags’ certain words so if you use them you will raise an alert, your words on Gmail are used to match you with advertisers.

That is why when you write to your best friend about a sexual problem you get all these Viagra ads.

Not simply content with this, Google wanted to become a ‘news and views’ authority.  It wanted a site where people would come and read and believe what was read.

Unlike other venues where there was no real competition; so that doing a search has become a Google, there were a lot of competitors when it came to writing sites.  Further, writing sites did something that Google would never do; pay people for their work.

Why google created Panda?

Why anyone would leave a site where they were paid to go to one where they were not makes no sense.  Hence Google had to destroy online writing sites that paid.

It was not hard.

First, use the Panda to convince the public that what it was doing was in their benefit.

Secondly, slap down paying writing sites so that they would not appear on a Google.

This would cut the money they had to pay.   Once the sites couldn’t pay, (due to Google) they’d go down and what would be left would be Knol.

That didn’t work.   Knol closed in 2012 as a complete flop.

However, Google had destroyed dozens of writing sites.