In the age of the Internet, people who can create interesting or useful knowledge have already made great returns. However, the most profitable is the content platform. These platforms get huge attention through good content, then earn a high price for advertising, and then distribute a small part of it to the head author. Is there any way for users to directly benefit from creating quality content?
The content platform combined with the blockchain is exactly what these people need.
Let’s take a look at the application of blockchain in content creation, analyzing three projects – Steem, U Network, YOYOW.
The emergence of the Internet has reduced the cost of information acquisition, making information creation more convenient and spreading faster and wider. Where are the current Internet giants getting a lot of information, what is the source?
Most of them are created by users and spontaneously spread. We produce content for the platform, and Twitter, Facebook and other companies have earned a lot of money, which has made the Internet rich, but what are our interests? The products we produce are advertised on the platform to sell money, but we do not enjoy the benefits we deserve. Our content has been reviewed by the platform and deleted without any reason, and we can’t do anything about it.
These blockchain projects in the UUG field are all trying to build an economic incentive system based on the Crypto Token model to encourage users to create and discover high-quality content and obtain fair and equitable income. There is no middleman to make a difference, the more you contribute to the community/ecology, the more you get.
Steem:appear out of the blue
The first project to apply the blockchain to the UUG field was Steem, whose founder and bitcoin, the founder of EOS, was one person – Daniel Larimer.
Daniel Larimer believes in the free market and supports his struggle with the power of finding a free market solution that guarantees people’s lives, freedom and property.
Steem pioneered the use of Crypto Token to motivate users to produce content, summing up three main points:
- Considering the cognitive and financial costs, users who read content do not pay directly to users who create content.
- Discover premium content or likes, or show users get rewards
- Naturally, the quality content creators found are rewarded.
In a nutshell, by motivating users to discover high-quality content, it solves the problem of discovering high-quality content and rewards high-quality content creators.
Steem has been in business for two years since January 2016. The current average position of Steemit is about 2 million PV per day. It can be said that it has a blockchain project with large-scale users.
But I think steem has two big problems:
- Steem’s mechanism is designed to be cumbersome and complicated. Users can’t read the white paper or the long FAQ to use the system. The products of geeks are often well-designed, but they greatly increase the cognitive cost of users.
- People with a large number of ‘Steem Power’have too much power and influence, and the community that is oriented to the taste of the big family is not centralized and not fair enough.
Emerging Challenger U Network
U Network for the issue of Steem, U Network brought their solutions, made innovations and improvements.
U Network cancels the mechanism of Steem power (similar to company options), ensuring that everyone’s praise/voting utility is the same and everyone is equal.
U Network’s solution is to make the cost of voting, which ensures that users are rationally thinking about throwing a vote/point. Solved the problem that everyone praised in order to reward
The basic unit of community motivation is called “Sugar”, similar to Steem Power in Steem, which means that everyone finds valuable content like bees collecting pollen and nectar. The consensus mechanism also depends on Sugar. According to the proportion of Sugar, users can vote. Election verification node.
Community operations and content promotion, this is what the U Network team is good at, the matching genes do the corresponding things, things generally progress relatively smoothly.
In terms of technology, Steem uses graphene technology as the bottom layer, and U Network is ready to develop a high-performance bottom-level public chain, which is said to achieve 3000 pen/s processing capacity.
To better implement decentralization, U Network will support IPFS (InterPlanetary File System, a network transport protocol designed to create persistent and distributed storage and shared files) and decentralized file storage such as Genaro Network. Agreements and applications.
Just out of the project, Github already has more than 600 submissions, 20 code contributors, it seems that the development strength can not be underestimated.
YOYOW – Pursuit of distributed autonomy
YOYOW is also optimized and optimized for Steem’s solution. The bottom layer uses graphene technology similar to Steem.
Based on the team’s genes, influenced by the bit stocks, YOYOW emphasizes the distributed autonomy of the community. In terms of system maintenance, YOYOW will follow the DPOS authorization rights adopted by the bit stocks to prove the consensus mechanism.
The shareholder is the holder of the original token (YOYO). The shareholder’s YOYO balance can be voted on, and the board members are elected to form the basis of community autonomy. The goal is to make the YOYOW system a truly distributed autonomous company (DAC).
It can be seen that YOYOW pays more attention to management. Maybe, any system and regulation in the world is not perfect, and timely manual intervention is necessary.
It is foreseeable that in the future, which UUG public chain can provide developer-friendly SDK/plug-in, cultivate a wide range of ecology, and incubate more platforms, which will have a greater chance of winning.
U Network is the world’s first decentralized content valuation and publishing platform. It uses economic principles to introduce predictive markets into content platforms, and solves the problem of “quality content being buried”, so that high-quality content can be highlighted.
Blockchain may solve some problems, but user operations, content quality, copyright protection and other issues are the real problem of social media. Blockchain wants to shine on social media and needs more people to work hard.