Doordarshan should improve to gain trp

Cable networks are recent phenomenon in India when compared to video & Television. It started in India in 1984, patronized first by the tourist hotels.

Cable television offers its subscribers large number of special interest channels well as signals of local area, superstation channels, with special interest”Superstation channels imparted by satellite.

Cable channels are linked to centrally located VCP through cables. And Cable networks with dish antennae became widely prevalent after the July, 1991.

And Cable TV is different from television as it is capable of greater decentralized programming thereby offering the greater scope for narrown casting or programming for well defined, within boundary audience.

In cable TV, programmes are ‘piped’ to viewer’s sets from ideally placed common antennae, instead of each viewer individually receiving signals from his her private antennae Kumar, 1989.

It has advantage of improved reception from local transmitters offers possibility of relaying services from distant foreign transmitters beyond reach of domestic antennae. Thus, it provides subscriber with access to multiple channels.

Cable networks fall under purview of Indian Telegraph Act 1985, which lays down no restrictions except for requirin license when cables are to laid across public property.

Now days, many housing societies or multi storeyed buildings are connected with central control room from where video players transmit taped programmes.

Though, it does not present as wide personal selection of programme content as video, it does offer similar programming at less a cost.

Cable TV operators do the originate some programmes of their own related to the local events, such as the celebration of festivals. And They also carry local advertisements.

Cable TV brings variety of the national & international channels to the cable linked households.

survey concluded by Audience Research Unit of the Doordarshan in May 1992, covering 10 big cities of country such as star TV & BBC are yet to build up their audience becuse these programmes are in English & their accent is not easily followed by even the English knowing people.

Due to quick growth of cable TV, Doordarshan’s advertising revenue affected advertisers as the turned to satellite channels as their rates were lower. As result, Doordarshan launched metro other regional language channels which are available all over country through satellite. This again attracted advertisers.

With phenomenal growth of satellit cable television in India, cable Television Network.Regulations .Bill was introduced in 1993 so as to regulate operation of cable television networks in country.

The number of cable operators & households having cable connection has been steadily increasing along with number of channels & types of programmes.

And This resulted in to educated masses, feeling concerned about impact of cable TV on familial, social & cultural life of people.

Vardan Committee was appointed by Government of India in 1991 to study relevance of cable TV invasion.and The committee observed some disturbing implications of this development.

Committee pointed out that no country can sit back passively & let some foreign agency decide what kind of the programmes should be broadcast to people of country. At same time, it is neither desirable nor feasible to stop transmissions or ban their reception.
Committee also recommended arrangements to be made under which the programmes put out by licences are continuously monitored to ensure that prescribed guidelines are not be violated.

It suggested that single statutory autonomous body known as the broadcasting council India envisaged under Prasar Bharati Bill be assigned task of laying down guidelines & monitoring quality of programmes, find out warnings & suggest punitive action in cases of violation of guidelines.

The Government of India subsequently introduced legislation in parliament in August, 1993. The Bill provides for registering authority, takes resources to programme code and advertisement code, to be framed under Act.

It has also been made mandatory for cable operator to transmit at least one Doordarshan channel of his choice through cable serial.

In India victim of instant communication has been Doordarshan. Satellite transmission not only made communication easy & instant but also brought in competition.And Now days, DD is making strenuous efforts to improve image.