Available Balance
You Can be a Better Marketer By these secret things in Your Brain

So let’s take a look at some secrets of the human mind you can tap into from a marketing perspective.

× We all have a primitive brain. The amygdala controls our reactions and emotions, and it works much faster than our conscious, rational mind, Garner says. In fact, we experience gut reactions in three seconds or less. Emotions make a more lasting imprint than rational thought.

Marketing takeaway: Aim for a gut reaction, and pay special attention to how your materials look when scanned quickly (as opposed to deliberately considered—because no one has the time or inclination to do that anymore).

Pay attention to the things people see first. In email marketing, your subject line and pre-header (that bit of text you read most prominently on a mobile device, above the body of the email) should grab readers and speak to their pains, wants, needs and emotions. In blogging or other online content, pay special attention to headlines. (You should spend as much time writing the headline as you do the rest of the piece.) In website content, make your pages welcoming and easily grokked.

× Our brains love images of faces. Research suggests that natural selection favored humans who were able to quickly identify threats and build relationships. As part of that, we are wired from birth to recognize and prefer human faces. The part of the brain that processes human faces is right next to the part that processes emotions.

Marketing takeaway: Use real people in your marketing materials, and consider putting faces on landing pages, in emails or on web pages designed to drive a desired action.

Eye-tracking studies show that our brains will default to first look at human faces on a web page. What’s more, we’ll look where the faces are looking. So entice by adding, say, a photo of a face that looks toward a call-to-action button or crucial bit of text.

Colors inspire specific feelings. There’s more to color choice than what looks good. Different colors cue different signals in a brain. In fact, research has shown that 62 to 90 percent of our feeling about a product is determined by color alone. Yellow activates the anxiety center of the brain. Blue builds trust. Red creates urgency. And that’s just the start.

Marketing takeaway: There’s a science and art behind color choice—especially as it relates to marketing fundamentals like call-to-action buttons. “Don’t choose colors arbitrarily,” Crestodina says.

What colors work best for your company will depend on your brand, positioning and audience. The best approach, as always, is to test how color affects response before choosing.

× Names change behavior. What something is called affects our reaction to it. A recent study by David R. Just and Brian Wansink of the Cornell University Food and Brand Lab found that calling the same portion of spaghetti “double-size” instead of “regular” caused diners to eat less.

Marketing takeaway: Carefully consider how your wording might influence attitude as you name products, describe models or options and create customer messaging.

×: We crave belonging. We have an innate desire to conform. “When people are free to do as they please, they usually imitate each other,” said philosopher Eric Hoffer.

Marketing takeaway: Remove anxiety, signal belonging and build credibility with an audience by using social proof and signals—in the form of endorsements from well-known influencers in your market; badges or awards from McAfee, TRUSTe or Norton; media logos (from outlets that have quoted or referenced you); customer testimonials woven throughout a site (not exiled to a specific page); and social widgets and shares, assuming you have a solid social media program in place.

One more tip is to use inclusive, specific language on any call to action to signal what Crestodina calls a “call to conform.” Rather than having a sign-up box for a newsletter, say something like, “We are the nation’s leading resource for home heating and cooling information and supplies. Subscribe now.” You might invoke belonging by saying: “Join more than 35,000 contractors and homeowners who seek weekly heating and cooling tips and supplies.” pin it

Career Opportunities for Big Data Professionals
May 12, 2017

Big Data is one of the most rapidly growing technological tools in the industry today.  It has moved on to become a lot more than just a buzz word! In the present IT arena, Big Data professionals are highly revered as well as demanded for the sheer utility of this technology.

As the need to make data driven decisions is surging day by day, businesses today have come to terms with the fact that a good database backend is the key for a progressing business organization. With the magnanimous amounts of data being generated every moment in the business industry, the need for good database skills is rising with every passing day. The need of the hour is proper organization, storage and retrieval of necessary data which is available in heaps!

Big Data professionals have the best time for making it big in the industry. The current Big Data market is predicted to be valued at $46.34 billion and by the year 2018 the numbers are expected to double! The infrastructure provided by this raging technology has made it one of the top-notch services for businesses dealing with large amounts of data.

Hadoop, which is not differentiated much from the Big Data backend technology, is also expected to growth magnanimously in the coming years. Big Data professionals have the best time to reap the benefits of the growing trend and investors have the perfect time to invest in cloud computing technologies like Big Data. Federal agencies, private organizations and many more businesses are investing everyday in this sturdily growing back-end tech.

Gone is the age when still experimentation was being carried out on the Big Data technology, these days there is a heavy flux of software technologies which are dependent on the same. The usage of Big Data at back-end is expected to rise to almost 25% in total organizational production environment.

The demand of Big Data professionals is the greatest in the professional arena, followed by the scientific, technical, IT, manufacturing, finance, insurance and retail sectors. The percentage of growth in job demand for Big Data professionals is very high in the previously mentioned sectors and is also expected to rise in other unexplored areas as well.

The surging demand for sales representatives who are skilled with Big Data skills will be breaking roofs by the end of the year 2017 and will continue to grow even beyond.

Big Data professionals have a promising career for themselves and land lucrative job profiles like Information Security Analysts, Management Analysts, Management Analysts and Information Security Analysts.

Big honchos in the field of IT like IBM, EMC, Oracle and Cisco are among the top recruiters for Big Data professionals. Various engineering traits have evolved keeping in mind the growing trend of database technologies. There is no dearth of job opportunities in the Big Data market and the current trends are a living testimony for the same. Job portals like Indeed, Dice, Glassdoor and a lot more to count provide a very obvious picture of the requirement for Big Data jobs.

If you are looking to add Big Data skills to your profile, there wouldn’t be a better time to go for it right now!

A research on the world’s best country leaders

To decide the positioning, we assessed more than 100 of the most compelling players in business, legislative issues, amusement, and tech, judging their impact by monetary power, charge, newsworthiness, and effect — a subjective measure that catches how critical they are in their particular circles

US President Barack Obama features the rundown, trailed by Chinese President Xi Jinping, Russian President Vladimir Putin, and German Chancellor Angela Merkel.

Here are whatever remains of the world’s most intense world pioneers.

Title: Israeli PM

Nation: Israel

Age: 66

Reelected for the current year as the executive of Israel, Benjamin Netanyahu as of late contrasted the Middle East with “Round of Thrones.” It isn’t an amusement he’s constantly played well — disagreements about the Iran bargain and the Israeli-Palestinian clash have abandoned US-Israeli relations at an emergency point. Be that as it may, Israel has remained generally stable amid a period of turmoil all through the Middle East, and Netanyahu has ruled his nation’s legislative issues like couple of Israeli pioneers.

By and large, many say that Netanyahu has made a decent showing with regards to of boosting Israel’s economy and putting the nation at the bleeding edge of innovative and restorative advances. All things considered, the aftermath over the Iran atomic arrangement, and his stressed relations with Washington, don’t look good for his heritage.

Title: President of South Korea

Nation: South Korea

Age: 63

South Korean President Park Geun-hye is the primary female pioneer of her nation — a particularly noteworthy achievement considering South Korea has the most elevated amount of sexual orientation imbalance in the created world. Her race produced the country’s most elevated turnout rate in 15 years.

Stop has the troublesome yet basic duty of diffusing dangers from the ever aggressive North Korea. A year ago, she attempted to get her inconsistent neighbors toward the north to relinquish their atomic weapons program by promising philanthropic guide and an interest in its feeble enterprises, however without much of any result. Stop has utilized her muscles by testing rockets that can achieve all of North Korea, however Kim Jong Un hasn’t flickered, and hasn’t subdued any atomic desire.

Title: Supreme Leader of Iran

Nation: Iran

Age: 76

Ayatollah Ali Khamenei, who has been a definitive specialist in Iran since 1989, is straightforwardly contradicted to Western impact in both his nation and the more extensive Middle East. A hardliner even inside Iran’s administrative administration, Khamenei has since a long time ago championed the motto “Passing to America,” and he has tried to position Tehran as both a geopolitical and ideological foe of the US and Israel.

After over year and a half of transactions, Khamenei restrictively consented to a point of interest atomic arrangement come to with six world powers this past July. The arrangement frameworks Iran’s guarantee to check its atomic program in return for the US and its accomplices lifting monetary assents. The assention is set to open Iran’s economy to outside venture and has by and large raised the notoriety of Khamenei’s administration, which is rapidly shaking its status as one of the world’s untouchable states.

Title: King of Saudi Arabia

Nation: Saudi Arabia

Age: 79

Salman receptacle Abdulaziz al Saud took the royal position as ruler of Saudi Arabia in January after the demise of his relative. His short residency hasn’t been without contention: Eight of the 12 surviving children of the nation’s establishing ruler apparently bolster an overthrow to expel King Salman and supplant him with his more youthful sibling, Prince Ahmed receptacle Abdulaziz, a sign strains are at a high inside the imperial family.

Be that as it may, as the pioneer of Saudi Arabia, King Salman employs amazing impact over the Middle East and his nation’s enormous oil saves. Indeed, even with oil at truly low costs, Saudi Arabia — the world’s biggest oil exporter — keeps on sloping up creation to discourage costs and ensure its worldwide piece of the pie, in spite of the negative impact it has on the worldwide oil economy.

Title: President of Brazil

Nation: Brazil

Age: 67

Dilma Rousseff, Brazil’s first female president, drives the biggest nation in Latin America and the seventh-biggest economy on the planet. Rousseff is credited with about killing outrageous destitution in Brazil amid her initially term by raising the month to month stipend for battling families.

Be that as it may, Rousseff has hit a tough situation of late, and it gives off an impression of being deteriorating. Dissents softened out and picked up footing up March to some degree due to Brazil’s disintegrating economy. The nation’s development has plunged — low ware costs, high loan fees, and starkness measures are somewhat to fault — and it authoritatively entered a retreat in 2015. The estimation of its money cheapened by 45% this year through mid-November.

Additionally adding to her close record-low-endorsement rating: A gathering of prominent attorneys petitioned for the reprimand of Rousseff in October in association with the defilement outrage including the state-run oil organization Petrobras. (Rousseff has kept up her honesty.)

Title: Prime clergyman of Japan

Nation: Japan

Age: 61

Three years into his second term as executive of Japan, Shinzo Abe keeps on creating intense arrangements for his nation’s future. At the bleeding edge is a longing to bring the energy and advancement of Silicon Valley to Japan to kick off the nation’s blurring tech division. In a current visit to the US, Abe met with tech titans like Facebook CEO Mark Zuckerberg to realize “how we can take Silicon Valley’s ways and make them work in Japan.” This arrangement goes ahead top of “Abenomics,” the three-pronged approach the executive actualized to lift Japan’s economy after beginning his second term in 2012.

On a similar visit to the US in April, Abe likewise turned into the principal Japanese PM to address a joint session of US Congress, which he used to push forward chats on the Trans-Pacific Partnership, an exchange arrangement that would unite countries including Australia, the US, Japan, Mexico, and Vietnam.

Title: President of France

Nation: France

Age: 61

It hasn’t been a simple 12 months for French President Francois Hollande. He’s managed various fear monger assaults in Paris, ventured up France’s part in the battle against ISIS, and established changes to the nation’s social approach, such as developing the retirement age for private-division specialists.

Hollande additionally observed his endorsement appraisals keep on dipping down to 20% as the year wore on. In spite of the fact that he’s gradually gaining ground in his endeavors to lift both French resolve and support among his constituents, Hollande has far to go. In any case, despite everything he orders the fifth-wealthiest country on the landmass and a standout amongst the most compelling individuals from the EU, giving him gigantic influence paying little mind to endorsement appraisals.

Title: UK leader

Nation: UK

Age: 49

Reelected for a moment term in May with a greater part, British Prime Minister David Cameron has reinforced his arranging position with the EU. Cameron is focused on picking up concessions from the 28-country alliance, including looser guidelines on welfare for foreigners a direction of organizations, however numerous Britons are suspicious that the leader can secure a superior arrangement. He’s guaranteed an “in or out” choice for the nation, however Cameron thinks staying in the EU is in his nation’s best advantage and has been going to EU pioneers to offer them on his proposition.

Cameron met with Queen Elizabeth after the race to discuss his arrangement for the following five years, which, notwithstanding renegotiating his nation’s terms with the EU, incorporates a disputable arrangement to get serious about movement.

Title: Pope

Nation: Vatican City

Age: 78

The pioneer of the Catholic confidence, which has more than 1 billion devotees around the world, has staked more blunt, dynamic perspectives on open issues than popes before him. At a deliver to the US Congress in September, Pope Francis approached officials to identify with outsiders and outcasts and to welcome them into their nation.

To the pleasure of liberal Catholics, he asked more activity to stop the impacts of environmental change and embraced an additionally sympathetic position on separation and homosexuality. Numerous American Catholics foresee that inside the following 35 years the congregation will favor of contraception, wedded clerics, and acknowledgment of same-sex relational unions, as indicated by a current Pew study.

Title: Indian head administrator

Nation: India

Age: 65

Presently in his second year as head administrator of India, Narendra Modi is acquainting activities with enhance the lives of the 1.2 billion individuals who make up the world’s biggest popular government. In May, he declared arrangements to change and modernize the legislature and business divisions by executing a uniform deals impose and boosting outside direct venture to India.

Modi, the second-most-took after political pioneer on Twitter behind Barack Obama, is additionally pushing India to incorporate with the advanced world. He trusts tech advancement holds the way to lifting India out of destitution, and he made a trip to Silicon Valley in September looking for exhortation and assistance from tech administrators at organizations like Google and Facebook.

Title: Chancellor of Germany

Nation: Germany

Age: 61

With 10 years and three terms in office added to her repertoire, German Chancellor Angela Merkel is a solid and basic pioneer in Europe. She has confronted a large group of difficulties all through her residency and ended up as the winner: She held the eurozone together amid the budgetary fall and worldwide retreat; she has faced Russian President Vladimir Putin in his hostility toward Ukraine, and, as of now, she’s dealing with Europe’s displaced person emergency. At her hand, Germany remains over whatever is left of Europe with a solid economy and low unemployment rate. Despite the fact that she’s not all around enjoyed, Merkel has demonstrated a balancing out compel in the midst of turmoil

Title: Russian president

Nation: Russia

Age: 62

Endorsement appraisals for Vladimir Putin, Russia’s leader and previous head administrator, achieved a record-breaking high in October:

File an A to Z Guarantee Claim on Amazon up to $2,500!
April 25, 2017
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Last month to be exact on March 17th, I ordered a handful of shirts for my uncle on Amazon. Being an Amazon Prime member – some of the shirts I ordered for him arrived fairly quickly within three days because they were eligible for Amazon Prime. However some of the shirts I ordered for him took a little longer arriving plus shipping (since they were not Amazon Prime) and the shirts were being shipped from China and I am located in the United States. Knowing some of the shirts were shipping from China – I told my uncle he would have to be patient because it could take at least a month. Now (up to date) – I have received all his shirts except for one. The estimated arrival was April 1st and now being April 24th and there is no updated tracking information, I contacted the seller feature for a refund on Amazon or an update. It says if I do not receive a response from the seller in 2 days to come back to the page and request a claim via Amazon. I never heard back from the seller (whom has no feedback ratings) and I decided it is long enough so I visited Amazon to file my claim. I never had to ever request a refund for lost package, or not arrived by estimated date before, but it was so fast! Right when I clicked, I received an e-mail granting my refund which was $8 and some change back. It will process back to my credit card in a couple of business days, but that was very nice of Amazon to have this feature available. The feature is called A to Z Guarantee – Amazon wants everyone to shop with confidence on their website and you actually get up to $2,500 insurance basically. There are some restrictions but for the most part, I love how they have that option to help protect buyers because I did not get this item at all. If you ever have any problems with Amazon, lost packages, late arrival be sure to read the information about the A to Z Guarantee.

Some Poor Do Not Know How to Improve Themselves; Rely on Doleouts or Blame the Government
April 23, 2017

Image credit: Pixabay.com Free Images

Pardon me for feeling like this; it does not mean I degrade the poor, but I want to clear things, to help. One can not be totally poor if he will try his best to improve his life.

One way is finding a way to earn something; one can start from scratch. By scratch I mean, offering your greatest asset, your human power to do things you are capable of like cleaning the house, doing the laundry, or using whatever knowledge or expertise you have.

Another is doing some small business, even without a capital. Some people succeed by just starting a business on a consignment basis. They will get the products they will sell from a supplier, then on the agreed date, they will remit whatever goods they had sold. There is an agreement set by the supplier on the amount to be remitted. Of course, the reseller of the goods can set his own price, but it should be a reasonable one so he can have many buyers or loyal clients.

From this strategy, if you have a good business sense, you can earn something for your family’s needs, and can have some extra savings which in the future will become your own capital for another business.

For women or stay-at-home moms, selling cosmetics is one of the easiest form of a small business. There are cosmetic companies who offer many benefits for their resellers. Moms can use their social circle, mothers who are like them too, and they can even recruit them as resellers. They can use the social media like Facebook in creating a page to advertise their products.

Instead of wasting away the time the whole day chatting online and offline, they can turn the hours into productive endeavors. They can plant ornamental plants or vegetables if they have available space in their yards. They can sell them later on, and have their own supply of vegetables which is often raised organically. It is healthy and economical too. They do not have to go to the grocery or market to buy vegetables for the family.

Examples of vegetables that grow so easily depending on the climate are moringa and sweet potato. Their leaves are nutritious and are easy to cook. Just steam and put some soy sauce or lemon or calamansi as dip, and the family can have a nutritious meal.

I wonder why some poor families complain that they have nothing to eat. They can go to the market and offer to help the vendors there; and later, they can go home with some fish or vegetables for the family. One only needs to be creative or imaginative in cooking a healthy but cheap meals, like a combination of green leafy vegetables like moringa or water parsley (kangkong) and a small amount of anchovies. Just add a tomato, a pinch of salt and garlic, and it’s done! No one can go hungry or malnourished if they will think of ways to earn a little and cook cheap nutritious food.

Do Not Depend on Doleouts

Do not wait for the government to give you food. A poor person can have self confidence and regard himself highly if he is capable of uplifting his life in whatever capacity he can think of.

Some people blame the government for being poor. But if they strived hard to attain education, they will not be poor forever. They can work in a company and spend for all his needs. The government is there to assist people who like to help themselves.

It is just a give and take process. And the government should do its part in spending people’s money (taxes) to provide social services for the poor. One of such projects is providing them interest-free capital for starting a small business. It is not doleout because it is a loan which should be returned at a given time, so it can be allotted for other people who also need it.

So being poor and remaining poor depends on a person’s determination and ability to uplift his life.

When The BBC was all that
April 20, 2017

I’m going back to the 1990s.   One can go to the 1940s, 50s, 60s, 70s, and 80s,  for the British Broadcasting Corporation was what it claimed to be; “The World’s Radio Station”.

The BBC used to really report the News.   The News was important.  A story could be two minutes or ten minutes or twenty two minutes, it didn’t matter.  The purpose of the BBC was to inform, and if it took two minutes or twenty two minutes, that is what it took.

The standard of the BBC was to inform public of the stories it was about to cover, report on the stories in depth, then do a recap of what had been told.

Many of us sitting exams were instructed by our teachers to adopt the BBC Method;

“Tell them what you are going to tell them, tell them, and tell them what you told them.”

Many of us followed the advice to good use.

The BBC used to give complete stories.   If you listen to the BBC about an event in Zanzibar, you would not only be granted the information as to where Zanzibar is, a touch of its history, what happened, who is involved, who they are and what the consequences would be.

You might not have even known Zanzibar was a real place when you began to listen, but at the end of that broadcast, you could sit an exam, for that is how in depth the BBC used to be.

The BBC used to broadcast news almost continually.  It would have historical programs of the highest quality so that you would know, at the end of it as much information as necessary to allow you to speak of the event with some expertise.

It would read a novel on air, a chapter a day,  or have it acted out within a thirty minute period.  It covered sports and business and science, but it was mostly news.  And news was not cut and pasted to fit into the space left between useless blah blah.

Blah blah is when they waste time interviewing no one of any significance about nothing you care about.  Doing some false history program where all the facts and dates are virtually omitted so that if you listen to a program about the Battle of the Somme you wouldn’t know if it happened in 1914, 15, 16 or 17, or who was there and why it was important.

In fact, if you look at the schedule you will see very little news and 90% worthless blah blah which is repeated over and over and over again.  So that if you turned off a blah blah about female boxers at 9:08 you will be turning it off again at 2:33, and again at 8:33.  It will probably pop up again the next day as well.

The decline of the BBC is of such magnitude that one is stunned that it’s broadcasting of Blah Blah has gone on for so many years.   One assumed that a station with the reputation of the BBC would have gone back to its previous high standards within a few months of its decent into Newsbytes.


The fact is, even it’s Webpage has very little news and lot of unnecessary rubbish as if they have joined the 1984 production of keeping people ignorant.

The rise of so many alternative news sites, be they right wing, be they whacky, is the result of the fact that you can not expect to hear news on the BBC.

The bits they give you are often hollow or deceptive, and the ‘need to know’ has become dulled in the minds of the public.  One simply goes back to what they were doing; whether cooking, playing a game on line, writing an item, with this shoulder shrug, assuming if it was important the BBC would have told them.

Which is the purpose.

Review the batman lego films
April 15, 2017

When heard about batman new movie I rushed laptop because wanted to read some reviews about the new movie

Lego Movie the day I heard it will come out, reviews about the movie tempts you to spend money to see it in cinema but watching the movie at home is economical and is fun with friend. so we planned a day and download it the movie and bought the chips and juice and pop corn and planned the room where we saw the movie. hours before the movie we sat talking about it and how maybe the cinema feels yet its pricy to go there every two weeks. So we save money like this and still we are enjoying our company, I like animated movies but my friend think its the best animated film due to the presence of batman. I also not fan of The Lego films but batman is good, so after done talking we immediately started the movie, enjoying the movie is little word to say, it was fun comedy movie that made us smile sometimes and giggles other times.

In the movie batman is fighting the joker to protect the city, typical but the events are funny, so movie type is : adventures and comedy

I was thinking its a kids movies but at maximum for teens movie. Yet I saw it, its the first film lego I see. and certainly liked it, people saw many things and event in the movie in them so this batman lego has some events that makes adults like it too

Length of the movie: 100 minutes

released: feb. 2017

rating online were :6/10

the story and the character are based on lego construction toys

I do recommend adutls and kids to see, its family or movie

you will laugh the whole movie, you will enjoy seeing it at home as well as the cinema

Shopping For Comfort and Style
March 24, 2017

Do you shop for comfort or for style?

There are people who buy things, example is a pair of shoes or sandals. They buy a pair because they needed something to wear for walking comfortably. So she had in mind a very soft, leather-strapped sandals which is casual yet so very nice looking she can wear it even when going to church or other casual events.

Comfortable Shoes/Sandals

Ever since I was financially capable to buy a good pair of shoes or sandals; this was when I had my first job, I always preferred to wear very comfortable shoes or sandals because the nature of my job requires a lot of walking or standing; or going places. So I chose very durable, easy to wear, shoes or sandals.

My shoes then were usually leather, flat, and soft, like wearing rubber shoes. Or it can be sandals, also leather, and easy to dry especially when I have to walk on floody streets during rainy season. Sometimes I also wear waterproof shoes because I feared that flood waters has so many bacteria or viruses in it, particularly leptospirosis from rat’s urine.

It should also be comfortable to wear even if I ran, chasing people , or chasing events.

Buying Locally-Made Footwear

There is a place in our country that is famous for shoes, and other footwear making. The town is called Marikina, where small shoe traders manufacture shoes, and other footwear that are of world-class for durability and style. So during those days when I was still so young to ride public transportations, I went there when I need a good pair of shoes or sandals. It is especially designed according to my specifications, which is primarily for comfort.

The Marikina shoe makers/traders also set up a place in Cubao, Metro Manila where buyers can go to choose footwears. It is called the Marikina Shoe Expo. It is relatively cheap, and durable.

Dying Industry

Now, many shoe makers stopped making shoes, unlike in earlier days when almost every household there had a small shoe shop. They lamented that raw materials like leather, had become so pricey. Another is the stiff competition when very cheap imported shoes from China were allowed to be sold in the country.

But one can attest to the durability of Marikina-made shoes compared to some imported cheap ones.

Shoe/Footwear Industry Being Revived

Now, I think they are trying to help the Marikina shoemakers in reviving the industry. One shoe maker made a special shoes he offered as a gift to President Duterte. Some notable people also patronize the Marikina-made shoes to help the small shoemakers to have a sound business, and for the industry to live long in spite of stiff competition.

It is a sad state of some industries, like the shoe/footwear industry when industry giants from other countries “eat”up the market for the locals. It is up to the people to patronize their own products to help local businessmen.

Like the Marikina shoe/footwear industry, Filipinos can help make it alive by buying locally-made footwear that are known for comfort and durability.

Sorry folks, my topic was about shopping for comfort or for style, but my mind drifted to local shoe industry in Marikina, Metro Manila. This is quite nostalgic, because yesterday, when my husband went to a store inside a mall in our place, I was so happy to know that they are still selling Marikina-made shoes.

I told the sales lady that I was a fan of Marikina-made shoes for its durability. Now I am also looking for very comfortable sandals that I need for walking a lot. But for morning walks, I use a comfortable rubber shoes.

Do you shop for comfort or for style?

(Photo above is my original photo of yellow gumamela or hibiscus flower-acelawrites)

Tea Industry – Adventure and fun with money
March 22, 2017

Career in Tea Industry is one of the most lucrative careers for Indian job seekers as it pays handsomely besides it has an adventurous life in some of the best peaceful and beautiful areas of our country like Assam and Karnataka and Kerala.

Tea industry is growing rapidly in Indian as well international markets. Most big companies are expanding their business taking over smaller companies and new companies are coming up creating good opportunities for employment in the tea industry.

It would be worth mentioning here that India has almost six hundred thousands of hectares of area where tea is produced spread over different states in West Bengal and Tamilnadu apart from states mentioned above. India is also one of the leading tea exporting countries in the world with some of the best quality of tea produced anywhere in the world.

Personal attributes- If you are willing to make a career in tea industry than you should have a flair for outdoor life. You must have an excellent healthy body and ability to adjust yourself according to environment of the site. You should be well aware about topography and geographical locations about tea-estates for a better adjustment.

Educational qualification- Although specialization in tea sector is as necessary as in any other field as botany, agriculture and food sciences could be the need of the jobs in processing section. However, there is no need of extra specialization in tea management sector but MBA in marketing and business management or human resources is enough to get a job.

Job Expectations – The tea gardens are managed by a group of managers, assisted by juniors as assistant managers or deputy managers. Initially an assistant manager is recruited to assistant a particular manager in the particular departments managing plants, plucking, processing, packing and transportation. Incidentally, there are many more departments in tea industry but those are too technical to be mentioned in this post.

I saw a ‘tea-tasting’ section during my visit to a tea estate in Assam a few years back. This may sound very ordinary to readers but it was highly skilled job, where experts were mixing and tasting blending different qualities of tealeaves and powders.

Researchers- Tea industry is one good choice if you are a botanist, biotechnologist or expert in any other field of agriculture. Researchers keep on adding new flavors to the tea to upgrade their products constantly. Posted

Image source https://pixabay.com/en/person-woman-india-fields-plantage-690245/

The True Story of a Bank Robbery
March 14, 2017
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This is an event that happened about ten years ago.   On the face of it, it seems straight forward, but is it?

A bank was robbed, the robbers made off with the contents of the vault.   The employees, who had been locked in the vault were traumatised.  They were unable to say much, crying and confused.  The retrieved security footage showed average built people, presumably men, wearing masks.

The accountants estimated that there was about Fifteen Million dollars in the bank, although the Manager presented some information that there was Twenty One Million Dollars.

The employees went home for two weeks, received counseling.  Some were able to return to work after the two weeks, but were sent to a different branch.   Some were not ready and got another two weeks.

Meanwhile, the accountants and auditors went over and over the documents, trying to ascertain exactly how much money was missing.

Some documents made it Twenty One, Some Fifteen, and some suggested Eleven, so the problems were not only that the bank was robbed but that there had been so much confusion in the early moments of rescue, and the count for the day, that long after all the employees were back at work, the Accountants and Auditors were still trying to ascertain how much money had been there.

The Manager, who had been helpful and useful suddenly had post traumatic stress.  He went to a psychiatrist who found a laundry list of mental issues.

He took leave, and left the island, and never returned.

Over time, the police did have a few break throughs  but all they recovered was just over Nine Million dollars.

Trying to work out how much each robber could have carried, the size of the bags,  it seemed that Eleven Million was the limit of what could have been in the bank at the time.

The insurance company refused to go above Eleven Million, leaving the Accountants and Auditors trying to figure out where the other numbers came from, or where the money went.