Different sites have different rules. There is no rule that I have seen at any site where it clearly states that Blogs or articles should aim at being SEO friendly.
Having said that no Blogger will struggle to create blogs or articles to make them SEO friendly if there no such rule is mentioned. It is no doubt understood that earnings of a site will increase if the blogs are SEO friendly.
A blogger usually writes using their own style of writing where making it SEO friendly would mean cramping that style and the same applies to producing SEO friendly titles.
Not many bloggers would aim to change their pattern of thinking specially those who just want to write as their thoughts flow, at the same time ensuring that they do not violate site rules.
A new site has come up where there is an editor that rewrites blogs trying to make them SEO friendly, including the titles.
Not all writers would welcome this move as the final product that emerges with these changes does not reflect their writing style. There is not much effect seen in the Google Search by making these changes either.
I as a writer would not want to be on such sites. I will write ensuring that I do not violate rules that are set by those sites.
Talking about articles being SEO friendly, there are sites that do not even mind improper grammar and spelling and yet every single page is crowded with Ads.
Those that chop and change blogs and articles just so that they get many Ads could learn a thing or two from such sites, A writer has total freedom there just creating posts with thoughts that flow. That site has rules too and they need to be followed.
The question is how some sites rule the roost when it comes to getting Ads without being concerned about how SEO friendly or otherwise the posts are and some sites struggle asking writers to aim at their posts being SEO friendly.
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I would suggest that the sites include yoast plugin to help those who dont know much about SEO.
The emphasis should be on unique content and SEO will naturally follow.
There are sites that ask for SEO friendly content but they provide you guideline at their editor (where you submit your article). In fact the editor will not move unless you have completed that step but those sites pay you accordingly so you make extra efforts. I remember a site factoidz (now knoji) which was very strict but that paid accordingly.
You have a choice not to go to sites that force you to rewrite your blogs to make them seo friendly and at the same time if they pay more for such efforts then it is worth being there. Let us face it with all consideration for sites that benefit because the blogs are seo friendly bloggers will only work if they are paid accordingly. Some sites have fixed ratings not matter how perfect a blog could be.
Yes unique content is the first thing then followed by SEO. Its your content that will determine SEO searchability in bringing the content of your site on top of other ones. So I agreed with best writer.