I have always wondered what people want to read. Sometimes I’ll guess right, but many times it is the wrong moment. An item, which might go viral six months after posting… or something that gets read and copied by everyone.
I often wished the Mods would do some search on ‘what’s trending’ so that every so often we could see a popular topic and write on it. And timing is key. You get an item out there about the debates like 1 minute after they are over, (you’ve been watching with one eye, writing with another) you’ll get hits. [ brings me back to slow modding]
The most important thing that strikes the readers is headline and topic headline in a mysterious way. As technology advances and consumers’ attention spans continue to wane, startups looking to incite consumer interest in their brands face an increasingly difficult challenge. For entrepreneurs, this means taking a tactical approach to getting your message to resonate–fast. If you can’t make an impact in eight seconds, consumers will move on to the next adorable cat photo they stumble across.
In advertising, every second counts. Here are a few tips for grabbing consumers’ attention before your eight-second timer runs out:
Tailoring your message to individual customers or groups is a powerful way to stand out among the noise. According to MarketingProfs, personalized promotional emails and personalized online advertising techniques are among the top tactics for prompting consumers to purchase.Look at Coca-Cola, for example.
For some industries, an impactful photo can communicate a thousand words. Consider anti-smoking campaigns worldwide. Most include a smart graphic that gets the point across without question–creating an instant connection with viewers.
I’m sure you remember the Old Spice campaign “The Man Your Man Could Smell Like” that ran a few years ago. To keep the excitement going, Wieden+Kennedy filmed more than 180 video responses to questions from fans and celebrities and posted them on YouTube.
You have a lot to say, and using text to communicate your message is great, especially if you’re trying to optimize your website for SEO purposes. But the reality is that most consumers don’t want to read or hear lengthy, text-heavy ads.
I have always wondered what people want to read. Sometimes I’ll guess right, but many times it is the wrong moment. An item, which might go viral six months after posting… or something that gets read and copied by everyone.
I often wished the Mods would do some search on ‘what’s trending’ so that every so often we could see a popular topic and write on it. And timing is key. You get an item out there about the debates like 1 minute after they are over, (you’ve been watching with one eye, writing with another) you’ll get hits. [ brings me back to slow modding]
You have hit the nail on the head. I will give you a hint.Logon to yahoo and there you will find most trending topics.
The most important thing that strikes the readers is headline and topic headline in a mysterious way. As technology advances and consumers’ attention spans continue to wane, startups looking to incite consumer interest in their brands face an increasingly difficult challenge. For entrepreneurs, this means taking a tactical approach to getting your message to resonate–fast. If you can’t make an impact in eight seconds, consumers will move on to the next adorable cat photo they stumble across.
In advertising, every second counts. Here are a few tips for grabbing consumers’ attention before your eight-second timer runs out:
Tailoring your message to individual customers or groups is a powerful way to stand out among the noise. According to MarketingProfs, personalized promotional emails and personalized online advertising techniques are among the top tactics for prompting consumers to purchase.Look at Coca-Cola, for example.
For some industries, an impactful photo can communicate a thousand words. Consider anti-smoking campaigns worldwide. Most include a smart graphic that gets the point across without question–creating an instant connection with viewers.
I’m sure you remember the Old Spice campaign “The Man Your Man Could Smell Like” that ran a few years ago. To keep the excitement going, Wieden+Kennedy filmed more than 180 video responses to questions from fans and celebrities and posted them on YouTube.
You have a lot to say, and using text to communicate your message is great, especially if you’re trying to optimize your website for SEO purposes. But the reality is that most consumers don’t want to read or hear lengthy, text-heavy ads.