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fashion in Popular now a days
July 9, 2018
0

High street wedding dresses just keep getting better and better. Stylish brides on a budget now have their pick of an ever-expanding selection of high street wedding dresses.From floor-length gowns to sleek lace minis and everything in between including some rather gorgeous beaded boho dresses – there’s something for every style.

 

Did you know that every 0.25 of a second, a fashion blog is launched somewhere in the world? Well, not strictly true (actually, it probably is – we just don’t have the scientific evidence). But it seems like it, non? And don’t get us started on all the #ootd posts on the ‘gram.

Street style for kids is big business today. Funky, quirky and jazzed up with glamour accessories team up with the carefully casual look for girls and boys.

Street style has always been there. It is only since the mid-1950s that its importance has been recognised, appreciated and emulated. Street fashion is considered to have emerged not from studios, but from the grassroots. It is generally linked with youth culture, and is often seen in major urban centres even though smaller towns have their own smaller hubs.

heories about origin of street fashion

The Trickle Up Theory involves innovation or a picky style that begins on the streets, worn by lower income groups. It is picked up by designers and projected to upper class spheres which purchase the designs.

 

A typical example of this is the T-shirt. From a modest start, the Tee has turned into an emblem of global fashion. It has become not just a fashion and cultural icon, but a message board where people can express their feelings in the form of slogans, symbols and logos. Messages focus on the wider audience of popular culture, or are directed at subcultures, politics, economics, social issues and more.

Most major youth subcultures have had been associated with street fashion adopted by today’s kids who are not only stylish, but decide their style. Despite naysayers, children have become a cult classic with the tag of cool city kid.

Many factors are to blame for this contemporary hunger for new trends. Part of it comes down to overstimulation from all sides, as the Internet has allowed us to welcome instant gratification as the new norm. Another major (and perhaps even more worrying) reason for this, though, is the cost factor. It was during the 1960s that clothing became cheaper and young people started embracing a faster trend cycle as a way to rebel from the sartorial traditions of older generations. In turn, retailers opened more textile mills and pushed into the developing world as a way to respond to this demand. The problem now, however, is that the cycle seems to have flipped and it’s the fast fashion brands pushing people to consume, rather than the other way around. As European and US companies began saving millions of dollars by outsourcing labour, they also realised just how much more money could be made simply by making more clothes.

But do we actually want all of these new garments? Pieces whose very ‘trendy’ nature means that they will be totally tired within a matter of months? Perhaps we do. But then separating wants from needs has always been part of the human experience. For previous generations, reassessing wants (like wanting the luxury of tailor-made clothing, for example) often came as a result of war. Today our experience of war is vastly different. But whether or not we perceive it in this way, it is now our planet that war is being waged war against. Our proclivity to buy into the onslaught of new clothing trends served up to us each season does very little to help that fact. And while it mightn’t feel quite so personal as having loved ones in battle, the threat is no less real or pressing. So, armed with a better understanding of how trend culture first began and later morphed into the beast that it is today, perhaps we can all reassess our own wants and needs in order to build better wardrobes and more responsible fashion businesses for the future.

Where exactly did this modern voracity for trend culture really develop? The answer is actually not with fast fashion conglomerates, most of whom have only been around for the past few decades. H&M, for example, was established in 1947, followed by Zara in 1974 and Boohoo in 2006. But according to Fashionista, trend culture really developed in fashion as early as the 1800s. Before the Industrial Revolution, people had to rely on raising sheep for wool that could be spun into yarn and then weaved into cloth. The concept of 52 micro-seasons simply wasn’t an option. Fast-forward to the introduction of textile machines, factories and ready-made clothing in a post Industrial Revolution world. And suddenly the scale of manufacturing was vastly increased. Still, things moved at a much slower pace and were far more localised back then.

There was also integrity to the clothes in those days that came partly from circumstance — that is, not being able to automate the process so much — but also from aspiration. It was seen as desirable to own something custom and unique back then. Which feels worlds apart from where most consumers are at today. What radically changed this fact, though, was actually the shifting values brought about by war. In particular it was World War II that really changed things, after which there was an increase in standardised production for all clothing. By its very nature, war is known to underscore the value of functionality, so in this context middle-class consumers became all of a sudden more receptive to the idea of purchasing mass-produced clothing. And things slowly began to move more quickly.

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The Digital Trends Revolutionizing Advertising Photography
Photographer girl shooting images with copyspace area

Does anything capture the times better than photography?

Some of the most dramatic moments in modern history have been captured as iconic photographs, and advertisers have been trying for decades to make their products just as iconic.

That’s why the digital revolution for advertising photography is so exciting. We’re in a social age where images can be shared at the speed of light.

Let’s take a look at just a few of these exciting changes rocking the industry.

In the Moment

The rise of technology like the GoPro and VR devices has really put a focus on the first-person perspective.

Photographers are trying harder to capture a moment as seen through an individual’s eyes. This viewpoint has become associated with fidelity and truth in an era of so-called fake news.

The first person perspective is also a coup for advertisers because this kind of photography is emotive and easy to identify with. With professional product photography, even products can be made to feel intimate and personal.

Going Native

Native content is blazing the trail for the future of advertising.

Native content describes content designed to blend into its environment, such as a tweet on Twitter. Digital marketing campaigns use this trick to get ads shared to an audience of millions.

Photographers are jumping on this trend as well to make their photos look candid and natural, like any post on social media. The aim is relatability. Selfies and group shots can promote anything from brand sodas to holiday destinations without being overt.

Advertisers have always struggled to bridge the trust gap between themselves and their customers. Native content erases that gap so that advertising photography looks identical to snaps from friends and family.

Flair for the Dramatic

Scrolling social media and short attention spans lead to some interesting results.

Subtle photography is out. Instead, photographers are looking for dramatic shots that capture people’s attention right away. Think intense angles and vivid colors. The images need to leap off the page to get noticed.

Even if it’s an album showcase, you need to start strong. Once the viewer is hooked, they can appreciate the subtlety of later shots.

Photos compete hard against video content. But a well-composed, visually-striking photo can say more in seconds than a video can in minutes.

Noir Stylings

Building off that last point, nothing says ‘dramatic’ like black and white. And it’s not just for art lovers.

With the recent release of some high profile movies, black and white photography has returned to the mainstream zeitgeist. We’ve crested the wave of hyper-saturated, filtered photos on platforms like Instagram, and moved back to credibility. Monochrome photos feel authentic by association with old times.

Black and white are also the colors of corporate success, as well as most electronic devices. They say stylish, expensive, and grown-up.

Black and white also has the same advantages it’s always had: hiding flaws!

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BODY TREATMENT SPA (A CASE STUDY OF MADAM TAYO BODY TREATMENT SPA)

TABLE OF CONTENT

 

Title Page                                                                                            i

Certification                                                                                        ii

Dedication                                                                                          iii

Acknowledgement                                                                              iv

Table of content                                                                                  v

 

CHAPTER ONE

  • Introduction

1.1       Problem of the statement

1.2       Aims and Objectives

1.3       Justification of the project

1.4       Scope of the project

1.5       Limitation of the project

1.6       Methodology

 

CHAPTER TWO

  • Literature Review

2.1       Building types within project category

2.2       Brief description of users and owners of such development

2.3       Motivation for such development

2.4       Case Studies

2.5       Merit

2.6       Demerit

2.7       Spatial requirement and ancillary facility

 

CHAPTER THREE

  • Brief description of the site development

3.1       Physiographical characteristic

3.2       Brief description of site location

3.3       Site selection criteria

 

CHAPTER FOUR

  • Design proposal

4.1       Conceptual development

4.2       Design option

4.3       Design analysis

 

CHAPTER FIVE

5.0       Conclusion

5.1       Recommendation       

 

 

 

 

 

 

 

 

 

 

 

 

CHAPTER ONE

1.0       INTRODUCTION

The term body treatment spa: is a place where proper treatment of the skin is being taking care of to ease the mind and the body.

1.1       BACKGROUND TO THE PROJECT

            When everything seems to be too monotonous and exasperating, the body and mind need to be rejuvenated. To take a break from the drudgery of their mechanical lives, many people find spa parlors as a safe, haven where they could be pampered from head to toe. Both men and women in the urban areas are now opting for beauty treatment. This makes it quite evident that beauty spa treatment ensuring both beauty and fitness.

1.2       PROBLEM STAMENT

            There is obviously fewer number of purposely built body treatment spa facilities to serve the teeming population of residence and indigenous people who travel to Ikeja                               such as taking good care of their skin and other part of their body.

1.3       AIM AND OBJECTIVES

AIM

The aim of the paper is to design a suitable and functional body treatment to cater for the students and the indigenous people living in Ogba community, in Lagos State

            OBJECTIVES

  1. To carefully select appropriate site that will enhance an optimum performance of the body treatment spa.
  2. To provide adequate and functional space for expected activities and for the users conveniences.
  3. To properly plan the site traffic.

 

 

 

 

 

1.4       JUSTIFICATION OF THE PROJECT

The need of the project is to design a body treatment spa to make available the different treatment such as skin care, hair care, manicure and pedicure care etc. for the people in Ogba community in Lagos State.

1.5       SCOPE OF THE PROJECT

Thescope of the project are as follows:

  1. Maximum of two floor
  2. Built up area should not exceed 50% of the site.

1.6       LIMITATION OF THE PROJECT

  1. Lack of adequate fund
  2. Lack of standard boutique to do case study

1.8       METHODOLOGY

The methods used in the project include the following

  1. Internet Surfing
  2. Through the case study
  3. Through textbook
  4. Through visiting different location of body treatment spa.

 

 

 

 

 

 

 

 

 

 

CHAPTER TWO

 

2.0       BUILDING TYPES WITHIN PROJECT CATEGORY

There are nine various types of body treatment spa which are

  1. Destination spa
  2. Medical spa
  3. Health spa
  4. Day spa
  5. Beauty spa
  6. Resort spa
  7. Airport spa
  8. Cruise spa
  9. Mineral spring spa

DESTINATION SPA

Destination spa is designed in a manner to rejuvenate you at all levels, providing you with mind and body fitness, along with making you indulge in healthy eating and ensure complete relaxation. It’s not a one day experience rather give you a chance to lose yourself in a new beauty world, for two or three nights, where no troubles and tensions are allowed to chase you.

MEDICAL SPA

Medical spa concentrates mainly on cosmetic treatments, such as laser resurfacing and botox injections. Though it does not have spa treatment as well as all the treatment are given under the supervision of a doctor.

            HEALTH SPA

            Health spa basically focus on ensuring the overall well being of a person, usually located at a very peaceful place, it provide you with expert advice from health practitioners.

 

 

DAY SPA       

A day spa offers spa treatments on one day basis. It is something that people can indulge into everyday. Some people go to a dry spa for manicures and pedicures, while others prefers it for facials and body massages.

BEAUTY SPA

Beauty spa is basically the treatment of the body to make it look beautiful

RESORT SPA

            Resort spa can be described as one of the hotel amenities, meant for the convenience of tourist. It mainly offers spa services along with fitness classes and typical spa cuisine and is perfect for business travellers and families.

AIRPORT SPA

Airport spa provide a facility at the airport, an airport spa is aimed at providing short treatment to the travelers. Some of the most common treatments are 15minnutes chair massage and oxygen therapy.

            CRUISE SHIP SPA

            Cruise ship spa provided abroad a cruise ship. Apart from the typical spa treatment, it encompasses fitness and wellness component and spa cuisine menu choice.

            MINERAL SPRING SPA

            As the name suggest, a mineral spring spa make use of natural mineral, thermal or seawater for providing hydrotherapy treatments to the spa users.

2.1       BRIEF DESCRIPTION OF USERS AND OWNER OF SUCH DEVELOPMENT

            The users of the project are the Covenant University Students, the staff of Lagos State and also, indigenous people living in the community.

2.2       MOTIVATION FOR SUCH DEVELOPMENT

  1. Personal interest in exploring design activities beyond residential building.

 

2.3       CASE STUDY

            Case study was carried in MADAM TAYO body treatment spa, Pens Cinema complex, Agege, Lagos State.

            FACILITIES AVAILABLE

  1. Entrance Terrace
  2. Facilities Room

MERIT

  1. They have a large massage room.

 

DEMERIT

  1. They have lack ventilation
  2. They are not up to standard
  3. They don’t have toilet
  4. They don’t have all the required functional spaces.

2.4       SPATIAL REQUIREMENTS AND ANCILLARY FACILITY ANALYSIS

            The special requirements in the proposed boutique are well treated in other to meet the aim and objectives of the design

S/N SPACE FUNCTION DIMENSION AREA
1. Entrance porch Serve as entrance into the body treatment spa 1500mm x 4500mm  
2. Reception A place where visitor or guest are being welcome 4000mm x 4000mm  
3 Bar A place where drinks are serves for the customers 700mm x 1000mm  
4. Toilet A place where waste product are been dispose 1200mm x 1200mm  
5. Waiting Room A place where customer do wait 2500mm x 3000mm  
6. Hair treatment Area A place where hair are treated for beautification purpose 4500mm x 3600mm  
7. Backwash and Shampoo A place where Hair are wash 3500mm x 3500mm  
8. Drying Area A place where hairs are dry after wash 3500mm x 3000mm  
9. Manicure & Pedicure A place where the treatment of both nails and fingers are carried out 3500mm x 3000mm  
10. Color Station A make up station where different colors are using for the faces 2600mm x 3000mm  
11. Facial Treatment Area A place where face are been treated essence helps improve and reduce the visibility of spots and wrinkles refines skin texture 3500mm x 3000mm  
12. Manager office This is a place where the manager do sit 3500mm x 4000mm  
13. Staff room A place where workers and staffs relax during break 4000mm x 4600mm  
14. Store This is a place where goods are kept 5000mm x 4500mm  
15. Display section A place where product are been displayed for customer 5000mm x 5600mm  
16. Steam room  A place to ease tension and for relax mind  3000mm x 3000m
17. Tattoo section A place where writings are made in the body 3000mm x 3000mm
18. Hair cute area A place where hairs are cut 3000mm x 3000mm
19. Massage room A place of comfort to ease the body 3000mm x 3000mm
20. Skin Treatment Area Where skin are been treated 2600mm x 3000mm
21. Skin doctor office A place where the doctor sit 3000mm x 3000mm
22. Gym Room A place where different exercise are been held 5000mm x 5000mm
23. Changing Room A place where people change their clothes 2000mm x 2000mm
24. D.J Stand A place where the Disk Joker  stay to play music 1200mm x 1200mm
25. Lobby Connecting two or more rooms 600mm
26. Shower A place to rinse the body from sweat glands 1200mm x 1200mm

 

 

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9 effective home remedies to get rid of gray hair.
April 24, 2018
0

9 effective home remedies to get rid of gray hair
Every woman wants to have beautiful and healthy locks. It’s not surprising, since such hair looks really attractive and lets us feel more confident. That’s why a lot of women are ready to do their best to strengthen their hair and make it gorgeous.
However, there are a number of problems that stop us from getting the locks of our dreams. We all are familiar with dandruff, dryness, hair fall, split ends, and stuff like that. Gray hair is also one of them. Of course, sooner or later we all will face this problem. However, it’s not OK, when it occurs too early.
Luckily, it’s completely possible to get rid of this problem. Today, we are suggesting you a list of effective tips that can help to cure your gray hair. Try at least one of them and you won’t regret it!
#1 Vitamins
We all know how important vitamins are for our bodies. The deficiency of at least one of them can cause some health problems. You should know that the deficiency of vitamin B12 can cause gray hair. That’s why to solve your problem you should get a blood test and consult your doctor for the treatment.
READ MORE: 6 ways to improve your skin with apple cider vinegar
#2 Pepper
To prepare this remedy you should mix a pinch of black pepper and 0.5 cup of curd. Mix until smooth and massage you scalp and locks with the mixture. For the better effect you can add there some lemon juice.
#3 Henna
We all know about amazing properties of this remedy for our hair. You should mix henna powder and amla powder in equal amounts. Use only organic ingredients. Add there some water to get a paste. Wait for at least two hours and spread the remedy over your locks and scalp. In thirty minutes wash your hair. It is a completely safe and natural coloring.
READ MORE: These 5 moves can strengthen flabby skin
#4 Yogurt
It’s a well-known fact that yogurt has a lot of beneficial properties for our hair. To prepare the remedy you should add 1 tsp of yeast to 0.5 cup of yogurt and mix until smooth. Drink the mixture daily before having your meals. In this way you’ll solve the problem from inside.
#5 Onion paste
This is one of the most common home remedies that help to improve the condition of your hair. The easiest way to get rid of gray hair is to make an onion paste and apply it on your hair for half an hour. Then you should shampoo your hair in order to remove the odor. Repeat the procedure daily.
#6 Coconut oil & lemon juice
We all know that both ingredients have amazing influence on our hair. To prepare the remedy you should mix 3 tsp of fresh lemon juice and a small amount of coconut oil. Massage your scalp with the mixture, wait for 30 minutes and wash your hair. Repeat the procedure 1-2 times per week.
#7 Black tea
This remedy will help you make your hair darker. To prepare the remedy you should boil 2 tsp of tea in one cup of hot water. Add 1 tsp of salt to the remedy. You should wash your locks with the liquid. Then let it dry. Repeat the procedure 2-3 times per week.
#8 Hair washing
To solve this problem you should also wash your hair regularly using good hair products. It will help to improve the condition of your locks and boost hair growth. You should also massage your scalp during the washing.
#9 Stress
We all know that stress is harmful for our health. As it turned out, it can also cause gray hair. That’s why you should get rid of stress and do your best to relax. You can find some hobby which will help you to do it. You can also try yoga, meditation or classic music.

Every woman wants to have beautiful and healthy locks. It’s not surprising, since such hair looks really attractive and lets us feel more confident. That’s why a lot of women are ready to do their best to strengthen their hair and make it gorgeous.
However, there are a number of problems that stop us from getting the locks of our dreams. We all are familiar with dandruff, dryness, hair fall, split ends, and stuff like that. Gray hair is also one of them. Of course, sooner or later we all will face this problem. However, it’s not OK, when it occurs too early.
Luckily, it’s completely possible to get rid of this problem. Today, we are suggesting you a list of effective tips that can help to cure your gray hair. Try at least one of them and you won’t regret it!
#1 Vitamins
We all know how important vitamins are for our bodies. The deficiency of at least one of them can cause some health problems. You should know that the deficiency of vitamin B12 can cause gray hair. That’s why to solve your problem you should get a blood test and consult your doctor for the treatment.

#2 Pepper
To prepare this remedy you should mix a pinch of black pepper and 0.5 cup of curd. Mix until smooth and massage you scalp and locks with the mixture. For the better effect you can add there some lemon juice.
#3 Henna
We all know about amazing properties of this remedy for our hair. You should mix henna powder and amla powder in equal amounts. Use only organic ingredients. Add there some water to get a paste. Wait for at least two hours and spread the remedy over your locks and scalp. In thirty minutes wash your hair. It is a completely safe and natural coloring.

#4 Yogurt
It’s a well-known fact that yogurt has a lot of beneficial properties for our hair. To prepare the remedy you should add 1 tsp of yeast to 0.5 cup of yogurt and mix until smooth. Drink the mixture daily before having your meals. In this way you’ll solve the problem from inside.
#5 Onion paste
This is one of the most common home remedies that help to improve the condition of your hair. The easiest way to get rid of gray hair is to make an onion paste and apply it on your hair for half an hour. Then you should shampoo your hair in order to remove the odor. Repeat the procedure daily.
#6 Coconut oil & lemon juice
We all know that both ingredients have amazing influence on our hair. To prepare the remedy you should mix 3 tsp of fresh lemon juice and a small amount of coconut oil. Massage your scalp with the mixture, wait for 30 minutes and wash your hair. Repeat the procedure 1-2 times per week.
#7 Black tea
This remedy will help you make your hair darker. To prepare the remedy you should boil 2 tsp of tea in one cup of hot water. Add 1 tsp of salt to the remedy. You should wash your locks with the liquid. Then let it dry. Repeat the procedure 2-3 times per week.
#8 Hair washing
To solve this problem you should also wash your hair regularly using good hair products. It will help to improve the condition of your locks and boost hair growth. You should also massage your scalp during the washing.
#9 Stress
We all know that stress is harmful for our health. As it turned out, it can also cause gray hair. That’s why you should get rid of stress and do your best to relax. You can find some hobby which will help you to do it. You can also try yoga, meditation or classic music.

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GUYS ONLY: 5 TOOLS YOU NEED TO HAVE A GREAT LOOKING BEARD.
April 21, 2018
0

Beard is the new cool for men! There was a time men preferred being clean shaven, but these days the trend is different. The beard is to most men, what hair is to women. This means that men put a lot of effort into making sure their beard is just as great looking. If you’re looking for tips to have that healthy, and attractive looking beard, you need to have these important tools.
THE BEARD COMB
The beard comb isn’t your regular comb. It is designed specifically for the beard. The job of the beard comb is to straighten entangled hair, and soften the beard.
THE MIRROR
What need is combing/styling if you can’t even see what you’re doing? The need for a mirror is so you can check yourself properly, and see how your beard looks as you treat it.
THE BEARD TRIMMER
This is super essential when it comes to beard grooming; it is a machine that has sharp edges used to trim off beard hair to any style of your choice. Bear in mind that this can be done with any type of shaving cream that is good for your skin.
SCISSORS
After using the beard trimmer oftentimes, you find that there may be a few rough strands of hair standing out. That is where a scissors comes in. With it you can cut off those stubborn strands of hair.
THE BEARD WASH
This is not so common but it is used by men who want their beard to feel smooth, clean, soft, lustrous, hydrated and moisturized. It is good to wash away dirt and sweat from the beard once in a while.
BEARD OIL OR BALM
They both serve the same purpose. The role of a beard oil or balm is to soften the beard, sooth, and protect it from irritation. Some people go for both, but they both serve the same.

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where did adidas start and when
March 28, 2018
0

We started in a wash room and conquered the world. And in-between, we have scored big and also, sometimes, struggled to reach our goals. We have done our best for the best. We have improved and grown. Looking ahead to the future, always remembering where we came from. This is our story.

FOUNDING FATHER

On August 18, 1949, Adi Dassler started over again at the age of 49, registered the “Adi Dassler adidas Sportschuhfabrik” and set to work with 47 employees in the small town of Herzogenaurach. On the same day, he registered a shoethat included the registration of the soon-to-become-famous adidas 3-Stripes. From humble beginnings to a global success story – which was accelerated by a miracle …

 

A MIRACLE IN BERN

Who would have thought that screw-in-studs on lightweight football boots would help write history? When the German national football team faced the unbeatable Hungarians in the 1954 World Cup final, they won so much more than just a trophy. Their unbelievable victory would be heard around the world for decades to come. And it made adidas and its founder a household name on football pitches everywhere.

REEBOK: A BROTHER-TO-BE, STILL MILES AWAY

Two brothers working together for the best of the athlete. Sounds familiar? Well this story started across the channel, miles away from Herzogenaurach. While adidas continued to grow after its own 1954 miracle, two British men by the names of Joe and Jeff Foster gave their grandfather’s company “J.W. Foster and Sons” (founded in 1895) a new name: Reebok. Keep it in mind for now, we will get back to this later.

 

FINE FEATHERS MAKE FINE BIRDS

What’s in a name? Everything, when you name it after a “Kaiser”. When the Franz Beckenbauer tracksuit model celebrated its debut, it became the first piece of apparel for adidas and opened a whole new business to a company that, so far, was famous for shoes.

ONE BALL FOR ALL

Footwear for gold medal winners? Check. Apparel for record breakers? Check. Now, how about something to kick with? Consider it done. In 1970, adidas conquered yet another branch of the sporting goods industry, delivering the official ball, TELSTAR, for the 1970 FIFA World Cup™. As the name TELSTAR already tells, the ball was designed to improve visibility on Black and White TV.  It was the beginning of a wonderful partnership, with adidas providing the Official Match Ball to every FIFA World Cup™ that followed.

 

THE TREFOIL AND THE OLYMPIC IDEA

In 1972, the world turned to Germany when the Olympic Games opened in Munich. Just in time for the event, adidas presented a new logo that was here to stay: the Trefoil. Then, symbolizing performance. Today, the adidas Originals collection stands for lifestyle and street. Times may change, but trefoiled quality will always remain

 

BECOMING A TRUE MULTI-SPORTS SPECIALIST

From Herzogenaurach to the world: the 3-Stripes kept expanding to more and more sports throughout the years. This is reflected in the broad range of athletes who trust adidas to make them better: besides the usual suspects such as the world’s best football players, like the Argentinean national team, outdoor icon Reinhold Messner climbed mountains in adidas shoes and gymnast Nadia Comaneci scored a perfect 10, repeatedly.

DEATH OF A SHOEMAKER

Adi Dassler died on September 6, shortly before his 78th birthday. The man who almost single-handedly redefined the sporting goods industry and lifted the benchmark by a mile left behind a flourishing company. The end of one Dassler era became the start of another: Adi’s son Horst, with support from his mother Käthe, took over and – among many other things – continued to master his invention, the modern sports marketing.

 

A BROTHER-TO-BE FINDING ITS WAY – REEBOK ON THE MOVE

30 years after Joe and Jeff Foster renamed their grandfather’s company, Reebok was fit to lead. Literally. Following the booming fitness trend, women around the world work out in the Reebok Freestyle while fitness professional Gin Miller became the face of Step Reebok. And that’s not all: THE PUMP innovation hits markets in 1989, making Reebok a household name in other categories as well.

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best brand to buy online and in store
March 28, 2018
0

Specialty retailers. The high street. Chain stores.. Whatever you want to call them, these are the places that most of us do the majority of our shopping. (I may own a Chanel bag, but my jeans are from Uniqlo.)

Which clothing stores offer the right mix of well-made, gently-priced, well-designed clothes? To rank the world’s best, we tapped our string of correspondents–from Los Angeles to Paris to Tokyo–to tell us which stores they enjoy most. As usual, our methodology is loose, but fair: We factored in fabric and construction quality, price (as it relates to quality), overall desirability, and accessibility to a large audience. And we only considered stores that sell clothes for both men and women. (No discount, department store, or boutique retailers were included.)

The Story: weekday is a Sweden-based retailer, best known for its Cheap Monday brand of denim, priced at about $60 per pair and available at places like Barneys and Urban Outfitters in the US. But the stores themselves, bought by H&M a couple of years ago, sell plenty more than jeans. Along with contemporary brands like Acne and Filippa K, Weekday also sell its own line of impossibly affordable, impossibly cool apparel for both men and women. What’s more, several stores have plentiful vintage sections. Unfortunately there are no Weekdays outposts in the US…yet.

The Pros: Cool, affordable clothes mixed in with pricier brands that are still within reach.

The Cons: Core collection doesn’t offer the best fit; limited availability

Image Title3

9.

The Story: Ahh,. Some say he’s the most hated man in retail. That might be true, but it doesn’t change the fact that he has also built a store that we–and pretty much everyone we know–shop at nearly every single week. Our favorites this season include the silky slacks and sheer skirts.

The Pros: Unique basics available season after season; affordable.

The Cons:  has ruined the business; sizing is sometimes funky.

Image Title4

8.

The Story: Founded in 1969 as a shop selling Levi’s and records, Gap pretty much invented the idea of a a “specialty retailer,” or a store which primarily sells its own line of goods to a very specific audience. (For Gap, that’s the pretty middle class American.) Now it’s one of the biggest clothing chains in the world.

The Pros: A fantastic collaboration with Pierre Hardy and soon, Valentino; creative director , who has been working his butt off to revive the label, which struggled in the aughts. Also, great fitting pants.

The Cons: Too many of the directional pieces get dropped before Robinson’s collection hits the floors. The stores are also poorly merchandised.

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7.

The Story:Urban was started in Philadelphia as the The Free People’s Store in 1970 by now-chairman Richard Hayne. It’s mostly known as a place for college kids to buy cute, kitschy clothes and housewares cheap. But the store’s true customer base spans far beyond students.

The Pros: Incredible in-house collection that are just directional enough; collaborations with Steven Alan, Corpus, Paul & Joe, and more.

The Cons: Too many designer knockoffs; diffusion collections available in Europe are not usually available in the US.

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6.

Sir Philip Green’s fast fashion retailer became London’s must-visit shop during the aughts. It’s still going strong with a mix of fun party clothes and trendy staples. And the selection for men is quite good, too. What’s more, it’s expanded beyond Europe to Asia and North America.

The Pros: Amazing collaborations with the likes of Christopher Kane and Preen; perfect party dresses.

The Cons: It’s way more expensive in the US than it is in the UK due to exchange rates and shipping. And everything is so trendy that at some point you feel to old to shop there.

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5.

The Story: Hennes & Mauritz has been around since 1947, but it was the aughts that made it a worldwide power in apparel retail. I remember my first trip in 2001 to H&M’s 5th Avenue store. It changed my life. Since then, the store has become a go-to spot for designer collaborations, particularly those done with Karl Lagerfeld and Stella McCartney. Next up?

The Pros: Lanvin x H&M. Need we say more?

The Cons: There are some really great pieces amidst a ton of not-so-great pieces.

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4

The Story: Japanese clothing store Uniqlo is known best for its colorful basics. (Some call it this generations answer to Gap.)

The Pros: Great men’s section: jeans, blazers, suits, and button downs all look way more expensive than they are. +J,, is affordable minimalism at its best. We’ve also loved their collabs with Phillip Lim, Alexander Wang,  and more.

The : Not available widely in the US; the customer service at the New York store is absolute crap. (Most of the time.)

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3.

The Story: The Spanish retailer is best known for its ability to get on-trend items on the floor fast, mostly because it produces a good bulk of its clothing in its very own factories. It took a while to catch on the in the US, but design-savvy customers are now going to Zara for affordable workwear that doesn’t look cheap.

The Pros: Great clothes and shoes, great quality, great design.

The Cons: Knock-offs aplenty. Still no e-commerce for US customers, although sources say that it will happen over the next year.

The Story: An acronym for Collection of Style,  is owned by H&M, but offers a much more refined and well-edited selection for both men and women. Every time anyone from Fashion heads over to Europe we stock up.

The Pros: Seriously perfect clothes that you will want regardless of the label sewn inside, from molded shoulder suits to perfectly worn in jeans to simple lingerie.

The Cons: Not available in the US.Image Title11

1.

The Story: Until 2003, J.Crew was a family brand known best for its swift catalog sales. Enter Mickey Drexler, who made the label–and its creative director, -shine. Nearly a decade later, J.Crew’s message is clear. They want to offer the best looking, best quality clothes to an audience that loves fashion, but aren’t slaves to it. What’s more, they’ve made men interested in more than t-shirts and jeans for the first time since the 1970s.

The Pros: Beautiful clothes, well-made, great fit, something for everyone.

The Cons: Sometimes we wish it wasn’t . (But we guess that’s what sister store  is for.)

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dry skin on face I need help
February 10, 2018
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Some facial soaps and cleansers can actually be too harsh for the sensitive skin on your face. If your skin feels tight and dry after you wash it, you could be using the wrong product for your skin. … Use a mild and moisturizing cleanser and remember to apply moisturizer after showering.

How to Deal with Dry Patches on the Face

No one wants irritable, dry, flaky skin on their face! Learn how to combat dry patches here.

We can develop dry skin at any period of our lives, on any part of our body. However, dry, flaky, skin on the face can be the hardest to hide, and covering this up with makeup can only make the issue worse. So how can we combat dry patches on the face and achieve a healthy, radiant complexion?

Usually, the skin contains natural oils that help to keep moisture in and hydrate the face. However, some aspects of everyday life, even activities like showering, can remove these oils. Without natural oils, our skin can be left looking and feeling dry.

Although dry patches on the face can also be caused by medications, hormone imbalances, or skin conditions, dry patches are commonly caused by incorrect skincare and extreme weather conditions. So, it’s important to learn how to moisturize your face properly to lock in moisture and protect your skin from drying out.

Here are five great tips on how to treat dry skin on the face quickly and easily

  • 1Some facial soaps and cleansers can actually be too harsh for the sensitive skin on your face. If your skin feels tight and dry after you wash it, you could be using the wrong product for your skin. Stick to mild, fragrance-free cleansers and avoid harsh anti-bacterial soaps that could dry your skin out more.
  • Harsh Ingredients Causing Dry, Flaky Skin on your Face?
  • 2Although you might think that keeping your face damp will help increase moisture, once the water evaporates your skin will be dryer than before! So, always dry thoroughly and moisturize properly after cleansing. However, keep in mind that rough towels can act like exfoliators – they can damage the skin, causing further dryness and irritation. Always use a clean, soft cloth and remember to pat your face, not rub.
  • Prevent Dry Patches by Drying Thoroughly
  • 3There’s nothing quite like a long, hot shower, especially after a hectic day, but this may not be what’s best for your dry face. Long showers – especially when you use harsh cleansers – strip the face of its natural oils, and you could notice that your face looks and feels drier after bathing. Instead, take shorter showers in warm, rather than hot, water. Use a mild and moisturizing cleanser and remember to apply moisturizer after showering.
  • Take Shorter Showers to Lock in Natural Oils
  • 4There are lots of different types of face creams and moisturizers out there, so how do you know which one to pick? For dry, flaky skin, petroleum-jelly-based moisturizers work well to lock in moisture and help relieve dryness. Although you may think otherwise, oily skin needs to be moisturized too, even an oily T-zone. If you do not moisturize, your skin will work overtime to produce more oils, in order to not dry out. Choose a non-comedogenic or lightweight moisturizer to leave your skin feeling hydrated and refreshed, not greasy.
  • Choose the Right Moisturizers for Dry Skin on the Face
  • 5Protect the skin with Vaseline® Petroleum Jelly, which locks in moisture to target the problem of dry, flaky skin on the face head on. Vaseline® Jelly forms a barrier on the surface of the skin, sealing in moisture and protecting from some of the most common causes of dry skin on the face – such as cold weather, high winds, or the strong summer sun. You can even apply Vaseline® Jelly before you go to bed. The jelly will help lock in those natural oils while you sleep and maximize the skin’s natural recovery process at night. Vaseline® Jelly is non-comedogenic (it won’t clog your pores) and is triple-purified so you can be sure it won’t irritate your facial skin, whenever you choose to apply it.
  • Protect Skin: Use Vaseline® Jelly for Face Care

By throwing out those harsh soaps and finding treatments that target moisture loss, healthy and soft skin really is possible!

Find more healthy skin tips and facts on the Skin Health page. >

The advice in this article does not constitute medical advice, it is solely available for information purposes.

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Beauty & Style – IS BEAUTY REALLY SKIN DEEP?
November 14, 2017
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145. Here we go with another one of those “impossible to feel beautiful” topics. Yeast infections. Yuck! You know, this nasty little fungus lives in the vagina 365 days a year generally giving us no trouble at all. While the medical community is somewhat at odds about what triggers a “wake up call” for this little devil but the majority do agree that it could be caused when you have to take an antibiotic medication for some other malady. They are also pretty much in agreement that it can be triggered by something as simple as hormonal changes prompted by your menstrual cycle. No matter the cause, when this nasty critter wakes up it’s enough to drive a woman crazy! You can call your doctor and get a prescription for that ugly cream and get rid of it fairly quickly. But, if you’d like to try a more natural approach, here are a few tips. Fermented foods and sugar cause an increase in the growth of yeast in your intestinal tract which, no surprises here, will result in yeast infections. Eliminate refined sugar, baked goods, alcohol, caffeine and vinegar. Bummer, maybe that cream is
the best answer after all! You can also try eating yogurt, if it contains acidophilus. Acidophilus are friendly bacteria who fight off the nasty yeast guys. Another tip is to be absolutely careful about cleanliness after urinating or having a bowel movement. Gosh, it’s tough being beautiful isn’t it?

146. If beauty can sometimes be a bummer, sometimes love can really, really hurt. There’s nothing beautiful about genital herpes. There’s no mystery about how it is spread. Have sexual intercourse with someone who is infected and you’ll end up with the disease and a lifetime of heartache.

147. Have you ever been stung by a bee and gotten a huge red bump because of it? Hopefully, you aren’t allergic to bee stings. If you are, you know what to do. Dab a little bit of meat tenderizer on it to reduce the swelling and minimize the pain. Or, you can try dabbing it with the Calendula flower or garlic. Yep, you can eat it or create a poultice that will break it down quickly. Onions work as well.

148. Insomnia is not part of a beneficial beauty routine. If you have trouble sleeping, try lemon balm tea. There are other herbal teas that also work well, but none have the same reputation as lemon balm for a bedtime herb.

149. How beautiful do you feel when you’re pregnant? All that stuff about how beautiful a pregnant woman is was obviously written by men! Take all the beauty treatments and tips in this guide, multiply them by three and maybe, just maybe we might feel a little bit better about how we look and feel. All kidding aside, probably one of the worse side effects of pregnancy is “morning sickness” no matter what time of day it hits you personally. You have to be careful about what you ingest. Try Peppermint or any of the other “mints.” Brew a mild tea and sip it slowly. Believe it or not one of the old home remedies for nausea is raw or cooked cabbage. Sauerkraut is reported to be of particular benefit, soothing the intestines.

150. If you have avoided our recommendations and have gotten sunburn, you certainly aren’t feeling very beautiful! Try breaking a stem off an aloe plant and rubbing on the affected areas. Another tip is to apply cooled black tea to the burn areas. And, while we don’t recommend this often because it is a very strong astringent, witch hazel will work wonders on sunburn.

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Beauty & Style – IS BEAUTY REALLY SKIN DEEP?
November 14, 2017
2

132. Do something just for yourself every day!

133. Use a white eyeliner pencil directly under the eyes to make your eyes appear larger

134. Eat for beauty! Carrots will give you the same compounds as Retin A as well as reducing fine lines around the eyes.

135. Remember your face is your mirror to the world. Use a light foundation to prepare the canvass.

136. Use baby oil for removing makeup.

137. Bug bites aren’t beautiful! But who wants to smell like chemicals on a great summer outing? Nobody does! Try preparing your own bug repellant using any of the citrus based essential oils? For some reason, the bugs don’t like it. You solve your problem and don’t have to smell like a refinery.

138. Next time you are at the beach, give yourself a body rub with sand. It will help exfoliate dead skin cells. Be sure to reapply your sunscreen afterward!

139. Mix your own perfumes and scents using essential oils. Using mineral oil as a carrier, mix a few drops of your favorite essential oils.

140. Have someone give you a scalp massage. A great rejuvenator.

141. Be daring, get a bikini wax!

142. Use Shea Butter for the ultimate softening of the skin.

143. Stop smoking. Do we need to say more?

144. Deal with PMS! There’s nothing beautiful about a “cranky lady.” There’ just no getting around it PMS is here to stay. We still don’t know for an absolute certainty what causes it, but unless you’ve had surgery, you still have to deal with it every day. For some women it’s very mild. For others it’s the equivalent of a Mt. St. Helens eruption! Here are some tips to help you cope. Believe it or not, PMS is improved with a low fat diet. You might also try an herbal approach. Taking 500 milligrams a day of fish oil, evening primrose oil, or flaxseed oil might help. PMS and sore breasts improve with this regimen because they are high in gammalinolenic acid. You can find the oils in most health stores. Magnesium and beta-carotene are also known to improve the symptoms of PMS.

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