Categories: Business & Finance

Smiling Faces and Private Sector

I think most of our present businessmen have forgotten the old tradition of having a smiling face that was symbol of friendly relations with their customers. But trust me a customer doesn’t mind walking a few meters extra if he sees a smiling face.

I am referring this smiling face in a wider scope of business circle. I am referring the smile as a message of goodwill the business professional can spread with keeping customers interests in their minds. But what we see today is an artificial smile showing on the faces of present day business executives.

I agree the present day business executives are working under more competitive working environment. The stress level of present day workers have gone up besides the job insecurity due to bad global economy. However the fact will remain that smile will never lose its importance because customers have their own problems to face and they do not want to see strained faces.

Therefore if anyone is willing to make his career in marketing he must understand the value of smiling face. I remember the time when banking industry was not customer oriented but being under the control of government, the bank employees cared the least for retail customers.  Their priority was always the organized sector.

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Going to a bank then was an experience that I would better want to forget now. I still have two bank accounts in public sector banks for particular reasons but those two accounts but not on the list of my preferred list of banking.

Things have changed now but public sector banks are slow in catching up therefore most of the retail business is going to private banks where you find ‘service with a smile’. Even a small customer is treated on par with corporate customers. One is not made to wait because customer has an alternate now. I am sure the way the things are going on public sector banks will learn their lesson or exit the business.

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  • suny

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    • Once the Customer enters inside a Bank he generally expects some attention from the employees. He expects somebody to come and assist him so that he can leave the bank finishing his work with confidence. He needs some trusted people. Here in this aspect, the Banks especially Private Sector Banks are far ahead of their counterpart Public Sector Banks.

      A smiling face will always have its value wherever it is. A small smile with an attention and care towards a customer will do a lot than a routine attention and care. They smile and give you information politely explaining the things with a lot of patience. This is one of the positive signs of Private banks which we all should appreciate and the Public sector Banks need to know. It needs special training of the employees the value of which the Public Sector Banks have now realized and are implementing. They are picking up now.

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