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Is there a perfect campaign for Youtube? What should we do for a campaign to go viral? How important is this concept or idea?
Youtube has become the most visited video platform in the world in a very few years. A video of a few minutes can easily turn into a video of few hours in a viral outburst and go around and round the world. With this simple gesture, brands and businesses have found another way to make their products more direct and economical and also in a fun way.
Today, Youtube’s online videos have penetrated each and every country.
So, to start from the beginning … What is viral marketing?
By definition, it is called viral marketing to all those advertising and marketing techniques that get an element of spreading very quickly in a very short period of time, similar to a virus as it does and behaves, hence its name, viral marketing.
In an action of viral marketing, the idea is everything. It is not necessary to have any investment for advertising. But the idea is in itself so good, that uniting the implementation, the effect is more than perfect, so to say. Many times a viral video promotes itself, by word of mouth or through social networks, which help amplify the message. Almost all online users use online videos in one way or the other.
In viral marketing, words like novelty and originality have to be present to attract that audience we want to talk about our products. Normally, the viral video often cross borders. Therefore, you have to ensure that your product is sold well globally.
Here are 5 tips for a viral campaign on YouTube:
It is not about doing magic, or that I will give you the recipe for success. But what you will find in these 5 tips are some guidelines that will help you promote your video on Youtube and get better results.
The main thing to be kept in mind to succeed in a YouTube video is to create a powerful content that is relevant. So, make your idea exclusive.
1.Create short videos of high quality. You not need more than three minutes to impress the customer. It is important that you do it in high resolution. You look good even in the results which appear in miniature.
2.Place keywords in your video title and description. Search engines do not have the ability to read the content of the video. So it is essential to put it easy with an accurate and brief description of the video, using appropriate keywords.
3.Promote your video through social networks. Twitter, Facebook and other social networks can help you get more views.
4.Make it easy for your followers and readers. Allow your readers to comment, vote and even embed the video on their websites.
5.Do not be indifferent. A viral video has to be unique, different and something that has not been published before. The video has to evoke a emotion or reaction of any kind, positive or negative, but need not be indifferent.
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View Comments
YouTube is a great tool to use for advertising. It's similar to television advertising and reaches millions of viewers. With the share button the videos can be passed along fairly easily and quickly. Using YouTube is proved to be a great platform and very effective.
Very well said @tanikkapaulk. It is definitely a great tool for advertising. It reaches large number of viewers daily.Since the share buttons are provided, it is fairly easy to share the videos all over the net very quickly. It is an effective platform for ads.
@Rajaraman K I have an account there and have countless of my videos. I must use these tips to make atleast my future video clips to go viral.
A very helpful post! I have a youtube account but I am not too much into it. Vlogging is not my thing.
You may consider me too as one of them who has videos submitted in YouTube. Almost my videos are enabled for monetization, but they;ve not yet earned any penny yet. I don't remember if I have promoted them in my various social media like Twitter, Facebook, among others.