3 Tips to Maximize your Social Media Presence

1.Develop a strategy

Without proper plan and clear objectives, you cannot expect any good results from what you are doing. It is therefore very important to think well in advance about the purpose, goals, target audience and the media you wish to select for your use and why? Where are your target audience? Are they on twitter, linkedin, instagram, Facebook or any other popular social network? First and foremost, you have to identify them.

Start by doing a analysis  of the competitors on the niche you work in and the organizations or businesses that you see as your strongest competitors. Create a social media monitoring of the  products and brands of your competitors on any social media platform and find out what they do is good and bad. For example, what parts of the type of information on their social media accounts good? Is it making use of hashtags, videos and pictures? What will spread and bring in a lot of interactions? what works for each of your competitors and try to find out how and why it works for them and whether you can also adopt the same strategy..

Do this analysis for about a month or two and then write a brief summary in which you describe what makes the different businesses ‘successful’ on social media. Then you can think and consider whether you can take the best of what you have seen and learned among your competitors, and avoid the things that works less or does not work at all.

2.Customize posts by platform

Different social media platforms have different purposes and different languages. It is therefore very important to have a content strategy for each selected platform. If you are used to promote the products and services of an organization on the popular social networking platform of Twitter and then choose to use the same language and tone on linkedin or Facebook,it may often be not very successful. 

Try and learn the different idioms of different platforms. It will make it possible for you to optimize each post in the individual platforms. On another popular social media platform of Facebook, people read such news more as compared to Instagram to become a feel-good and inspirational platform including design and training, travel, adventure and food.

3.Plan your social media presence

If you plan your social media presence, it enables and maximizes your success. Simply put, you are more likely to succeed with what you want to talk about planning. But even if you prepare the posts themselves in social media, you should also remember to plan the time available to create relevant / current posts in the present. That is, being in a position to quickly comment on a news story with relevance to access it very quickly. It happens in everyday life to create value and put it in a context where your presence plays a role. For example, publish, share and comment about the news that affects our day to day life faster than others.