People tend to have a misconstrued
definition of success. We love to say
things like:
“I’ll be successful once I find a
career related to my passion.”
“I’ll be a success when I make my
first million dollars.”
“I’ll be a success when I find the
love of my life.”
Notice something about these platitudes?
They look at success as a
destination — a place we can all reach
and prance around with our success
forever after learning THE PLAN for how
to be successful. Yay!
Well, I got news for you: NO YOU
WON’T!!! The only truth is success isn’t a goal or
destination — it’s a MINDSET you take
on to achieve your goals. And like all
other mindsets, you don’t just drop it
once you achieve your goals. Instead,
you adopt it so you can carry it with you
forever.
And I’ll be honest: Success isn’t an easy
feat to accomplish.
It’s human nature to look for the quick
fixes and get-rich-quick
schemes — even though those methods
are often temporary and incredibly
ineffective.
Our brain wants to use the path of least
resistance. If we really want to learn
how to be successful, though, we have to
go against our nature and challenge the
three mental barriers that knock us off
course:
1. Chasing “magic bullets”
2. Letting guilt control you
3.letting fear
Only by breaking past these mental
walls, can we truly become successful in
life.
That’s why I want to help you rewire how
you think about success and help you
break down these barriers once and for
all.
A magic bullet is the “ONE THING you
NEED to become successful.”
We’ve seen them all before in weight loss
commercials, cologne ads, and late-
night infomercials. That’s because
marketers know how powerful magic
bullets can be.
Whether you’re trying to start a
business, find a job, or improve your
fitness…MAGIC BULLETS DON’T EXIST.
It’s interesting how people fall into the
paradox of guilt — and don’t even
realize it’s happening.
After all, how often have you talked to
a friend about working out, saving
money, or studying for school and
heard them say something like, “Yeah, I
know I really should be doing that but…”
followed by some lame-brained excuse
as to why they’re putting off their self-
development?
“I know I really should be doing that” is
just code for “I’m not going to do that
at all.”
It’s the same with people in credit card
debt — many don’t even know how much
debt they have! They’d rather avoid
their statements and bury their head in
the sand than face the reality of how
much they owe.
Which is why I want to make it clear
that when I say you should be honest
with yourself and hold yourself
accountable, I DON’T mean “feel
incredibly guilty for the things you’re
not doing.”
And when you DO feel guilty, don’t run
away from it. Instead, follow these four
steps to overcome it.
Step 1: Acknowledge the guilt.
When you realize that you feel guilty
about something — like not hitting the
gym or saving up for retirement — I
want you to just take a moment and
acknowledge the feeling. Recognize your
guilt and ask yourself what is making
you feel guilty. That leads us to…
Step 2: Use the “five whys” technique.
This technique comes from a Japanese
industrialist named Sakichi Toyoda. He
developed the method in order to find
solutions at the root of recurring issues
related to his manufacturing plant and
helped blow up his company into a
household name — you might have heard
of it: Toyota Motors .
At the heart of the technique is the
question “why?” The idea is that most all
problems can be solved by asking “why”
five times — sometimes even less — and
getting to the root issue.
Say you feel guilty because you’ve been
meaning to open an investment account
but haven’t. You can utilize the
technique like this:
Why do I feel guilty?
Because I haven’t opened an
investment account.
Why haven’t I opened an
investment account?
Because I don’t even know where to
start.
Why is that?
Because I bought an investment
book years ago and haven’t read it
yet.
Why haven’t I read it?
Because it’s in a box in my
basement underneath the
Christmas decorations.
See what happened? In less than 5
whys, we figured out how to begin solving
this HUGE issue with just one step:
taking the time to find a book. Now this
person knows the first step to
getting started with his investments.
Step 3: Write it all down.
Take everything from steps 1 and 2 and
write it all down — your guilt, each of
the whys you asked, and how you can
solve everything. This will help you get a
clear understanding of how your mind
works when it comes to guilt and problem
solving.
It will also give you a good place to go
back to when you decide to finally solve
the problem — which brings us to…
Step 4: Take action…tomorrow.
That’s right. Once you write everything
down, I want you to step back and give
it some space.
Because we’re HUMANS — and as
humans we are naturally cognitive
misers and have limited willpower. Just
doing the five whys and investigating
your guilt takes a lot — so just pick it up
later when you’re fresh and ready to
take action. I suggest setting aside
some time in a day or two so you don’t
keep pushing it off.
Once you recognize and tackle these
barriers, it’s time to follow…
Fear of failure is a very real and
incredibly debilitating barrier holding a
lot of us back from winning.
For example:
We don’t apply for that job
because we’re sure there’s “no
way” we can get it.
We don’t talk to that cute girl or
guy because we think they’re “way
out of our league.”
We don’t take that course that
could potentially change our lives
because we think “what if it
doesn’t work for me?”
And I don’t blame anyone for it — I’ve
felt the very same fears myself before.
My good friend, James Altucher, the
author of Choose Yourself and a
successful entrepreneur, has failed
MANY times. A while back, he sat down
to talk to me about this for the video
below.
Pay attention to what James says at
0:40 — he mentions that even the most
successful people have fear…but unlike
most people they adopt specific
mindsets that help them avert that
fear.
If there’s one thing you should take
away from what James said, it’s this:
Fear of failure happens when you live in
the future rather than the present.
That’s why adopting a mindset of
themes helps fight that fear.
Rather than aiming to “earn a million
dollars,” you should set a theme in your
life like, “I want to add more value
everywhere I can.” Once you do that,
you stop fearing failure and start
embracing the moment.
To that end, we should then frame any
“failure” you do encounter as a source
of feedback and an avenue to succeed
the next time you try. Failure is NOT a
reason to give something up.
How to succeed in life: The
roadmap
Here at IWT, I’m not going to give you
hundreds of vague platitudes on how
you should “wake up early” or “never
quit.” Give me a break.
Instead, I’m going to lay out 3 proven
and actionable steps that’ll help you
adopt success mindsets today. This is
my best answer to the question, “How
can I be successful
Set a SMART goal
How often have you set a New Year’s
Resolution — and have it completely fail
by the end of the year?
Maybe you set a vague goal like, “I’m
going to get healthy this year!” And at
first, it’s exciting!
You buy a new gym membership, dig up
your old gym clothes, and start heading
to the gym every day. For a week too!
But then you miss a day. That’s fine,
you’ll just go tomorrow.
But then tomorrow comes along and you
realize that you actually have some
more work you’d like to get done.
By the end of the week you haven’t gone
at all and your gym shorts are just
collecting dust on your floor.
That’s because the problem with typical
goal setting is that the goals set are too
broad — and you have no idea where to
start. So when you set a goal like, “I
want to get healthy,” you end up
spinning your wheels.
That’s why I’m a big proponent of
SMART objectives.
SMART stands for specific, measurable,
attainable, relevant, and time-
oriented. And with each element in
SMART objectives, you’re going to want
to ask yourself a set of questions that’ll
help you develop a winning goal.
Specific. What will my goal
achieve? What is the precise
outcome I’m looking for?
Measurable. How will I know when
I’ve accomplished the goal? What
does success look like?
Attainable. Are there resources I
need to achieve the goal? What
are those resources? (eg gym
membership, bank account, new
clothes, etc)
Relevant. Why am I doing this?
Do I really WANT to do this? Is it
a priority in my life right now?
Time-oriented. What is the
deadline? Will I know in a few
weeks if I’m on the right track?
Knowing this, we’re going to want to
reframe that “I want to be healthy”
goal into something much mores specific
and actionable such as, “I want to eat 3
healthy meals per week and go to the
gym 2 times a week for 15 minutes.”
Do you see how much better the SMART
objective is than just vague goal
setting?
A few years ago, when I was feeling
overwhelmed. I was in the middle of
writing my book, building my business,
and was running around like a chicken
with its head cut off.
One of my friends asked me, “What’s
your number one goal?”
The question made me nervous so I
didn’t want to answer. I was afraid if I
said my single most important goal, I’d
be closing doors to all of my other goals
— which were many.
So I told him, “I want to be a bestseller,
but I also want to generate $X million in
revenue and I want to do this publicity
and blah blah blah —” He cut me off
and said, “Cut the BS. What’s your
number one goal?”
Again, I hedged. But he pushed me and
forced me to get crisp. I said, “I want
this book to be a New York
Times bestseller.”
There it was. We hate giving ourselves
constraints because it feels limiting. It
feels like we’re giving something up, and
that’s exactly what it felt like in that
moment.
However, it’s also freeing at the same
time. Once I actually said out loud that
I wanted to become a New York
Times bestselling author, it became
crystal clear what I needed to do in
order to achieve my goal. I focused all
of my attention on those things.
If you want to become successful — in
any area of your life — you have to have
that kind of focus.
Here’s an excerpt from an interview I
did with my longtime friend Noah
Kagan. He’s the one who called me out.
Noah is a master at helping people (and
himself) get laser-focused on their
goals. Pay special attention at 3:53
where he talks about the strategy that
he learned from Mark Zuckerberg that
has brought him success.
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This surely helps.
Reading many success stories of people who rose from rags to riches really help us to motivate to pursue more of our dreams. That's true, mindset. Mindset that you can do it.
Sometimes, its hard to hit the mark. Sometimes there are so many challenges and many obstacles. Pursuing is not easy. But mindset, when you can make it will lead you to the triumphant stage.
What a good wa