Direct investment in ecommerce sector of India

I feel disappointed when I read that a country like America with a population of little over 0.3 billion is far ahead in eCommerce compared to us having 1 billion more people (1.3 billion).  I think our turnover should now go up with the recent permission of foreign direct investment by the government of India.

As usual Indian traders associations are not in favor of such a step as they feel that it will prove to be a back door invitation to foreign traders in the Indian market which will affect their interests. As usual we do not think in wider interest for the poor people of this country and the employment it will create but as usual traders’ interest is primary concern in their minds and arguments against this useful step.

We have witness a fast growth in ecommerce in India in last few years but despite all the development we are too far behind in this sector compared to other countries and the main reason as I understand that these companies have mainly targeted metros and big cities. If they seriously consider including teir two cities and smaller towns I am sure the turnover of these companies will grow even faster.

Actually we need rapid growth in ecommerce sector as it does not need big infrastructure, large staff, customers’ visit, and most of all the parking space and of course saving on fuel and environment. Look at the country like America with a turnover of $240 billion and then compare it with our turnover of less than $4 billion with four times more population.

We immediately need to whatever we can do to increase of ecommerce business but I will not be surprised if we hear a little while later that government has backed out from their decision under pressure from the retailers as they are considered a big vote bank for any political party.

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