Hello Everyone!

Content creation is a very important topic everywhere. It is the content which makes you the leader. We need some schedule to develop this content. So, how to define goal?

As per management scholars, the goal needs to be SMART. This is what it means.

S = specific

Your goal is to develop specific content. It needs to be to the point. Instead of having generalized topic, try to have specific and to the point title. Specific can be replaced by Simple if you want.

M = Measurable

People need some measurable step to process. They need to have a tangible asset. You cannot simply give them that topic which cannot be analyzed at all. Keep your content strange.

Instead of: how to be make money – try: how to make 100$.

A = Achievable

You need something which is possible. You cannot define that goal which cannot be thought of at all. Whatever you content is: It should be possible. People like shocks (will discuss later) but not at the cost of sensibility.

I saw a book titled – how to make 1000$ an hour starting from 0. No one thought of purchasing it because people thought that this is not possible.

Do not select illogical content.

R = Relevant

People often conclude that R is Realistic and then they debate as to what is difference between R and A in that case? They do not want to consider that if we replace Realistic with Relevant, not only it matches with context but also gives it some meaning.

This is quite obvious – if your title describes East, please do not promote West in your content. As simple as that.

T = Timed

In how much time, we will achieve what we want. This is equally important. Do not simply write what is target but also mention how much time it will take.

Example: How to lose 30kg in 1 month.

Easier said than done. Today, we need 3 more parameters. Let us discuss them.

That’s why I said – we are not SMART, we are indeed the SMARTEST.

E = encapsulate

While the content needs to be simple / specific, timed, relevant, achievable etc. it is also brief. You should not bore them. We should encapsulate.

Encapsulate literally means putting inside a capsule. Your content should not be lengthy and unthinkable. It needs to be summarized and clear. Do not create 1000+ page encyclopedia unless your niche actually demands it. Make no mistake – you will regret it if you did just that.

S = Selfish

Sorry – but you should be selfish. Instead of traditional: “How to do” series – please use “What I did” series OR “How It happened for me” series. People don’t want a boring essay – they want a story.

Tell them who you were in the beginning, what you wanted in the mid, how you achieved what you wanted in the end and are you happy as a conclusion.

T = Terrific

When I discussed achievable, I mentioned that people love shock. Give them one. It should be attractive not repulsive.

Everyone has some perception about something. Have some really viral idea which defies common sense and it will simply go terrific.

Will discuss this “terrific” part in upcoming post. Be prepared for a shock.