https://commons.wikimedia.org/wiki/File:Amazon.com-Logo.svg
This question gets asked all the time, “Why would people buy from you instead of going directly to Amazon?”
And it’s a perfectly legitimate question, why would they? You need to give your visitors a reason to buy it from your link. It’s unrealistic to expect people to click and buy from your link just because it exists.
This means aiming for keywords that people are typing when they are already looking for information or reviews on a particular item. Take a look at this article about the customer purchase life-cycle, it will provide you with a clearer idea.
Don’t just link a product or provide links to lots of products (like using an Amazon shopping store via your website). They won’t convert well. Remember you need to give your visitors a reason to want to buy from you. Write a review of whatever it is you are selling, but don’t just rehash the same reviews that already exist on Amazon’s website. Make it personal, interesting and most importantly helpful!
I find that a text link within the review has a much higher click through rate than just a big banner ad for a couple of reasons. Firstly, people tend to ignore anything that looks like an ad online because they are so used to seeing them they’ve just learned to tune them out. Secondly, many people have ad block software installed in their internet browsers and if you only provide an affiliate ad with no text they won’t be able to see it! Last, your readers that actually read your content are more likely to trust you.
You know what they say, an image is worth a thousand words. This is especially true when you’re trying to get someone to buy something. Amazon provides images of nearly everything they sell, so you can always use the ones they provide you.
I find Amazon to be an excellent affiliate program despite the lower commission rates, and for me has proven to be a very high converting one at that. If you were questioning if you could really make any money being an Amazon Associate, I can assure you it’s entirely possible if you’re smart about it.
Be information, provide value and earn your readers trust. Don’t just sloppily post your Amazon links all over your site with no valuable or unique content; your readers won’t have any reason to buy from you versus going directly to Amazon, or another affiliate’s site that is perhaps more helpful than yours.
Because of their lower commission rate, you do have to sell a lot more product than with some other programs to make decent money, but it can still be done. Get started with my training recommendation if you are really interested in making money with Amazon!
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