It’s no big secret, the trick of how to start a record label definitely involves some cash and most definitely involves some talent. If you want to know the secret to how to start and run your own label then here it is, talent. You have to have something to sell your business pitch with. It doesn’t matter what your particular genre is, you need to get out there and discover your first million. Yep, I am talking about dollars.
If you are just sitting around trying to figure out how to start you own independent record label then you are wasting your time. Get out there and try to find “the” band or “the” person that is worthy of a record deal. Go to clubs, rummage through MySpace, hang out at bars with live music, there is talent all around you so find it.
Do you have friends or a band already in mind? If you do then you are one step ahead of the “how to start a record label” game. Two or three bands would really be optimal when beginning your own record label. For those of you who don’t have someone in mind, then you have some work to do.
A good way to search for talent is to have an idea of what you are looking for. If you are going to learn how to start and run your own record label then you must be able to find the gap. There is a gap somewhere and you need to find it. Keep in mind, you are searching for someone who is marketable, a true money maker.
If you can’t quite pinpoint a gap, then identify a target market you think you can penetrate and go for it. Who would have thought that the Backstreet Boys or 98 Degrees would have made it big? Well, the guys from their record label were definitely on to something. Teenage girls were where it was at and boy did those guys stumble on to something big and man did they make a profit! Believe me, that is your first step in how to start a record label.
Just like with any other business, you are going to have to sell your product. And you can’t sell your product until you have your product. So, this is your first lesson in how to start your own independent record label. In this business, you are going to have to think outside the box and when you do that, you will be ready to start your own record label.
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