Love- Hate relationship with TV Ads

Right now the Television programme which you are watching is all due to the money pumped in by the Advertisers and hence they have the right to advertise their product or service in between your favourite television series. So are you annoyed, irritated or entertained with such kinds of Ads, which interrupt your flow of watching the TV series?

Some might feel it extremely annoying while others take it with pinch of salt, and while rest feel it as a dose of entertainment and consumes the same with same zeal and enthusiasm. In most countries in the world, broadcast television is available for free to anyone who has a television set.   Obviously, nothing is ever really for free.  So in return for receiving free entertainment and information over the airwaves, television viewers have to watch television commercials coming from the people who sponsor those programs.

Television commercials come in many forms, such as:

• the traditional 30-second commercial, with variations such as 5-second, 10-second, 15-second, 45-second, 60-second and so on
• public service announcements
• 30-minute or longer infomercials touting specific products and services
• sponsor logos superimposed artificially on soccer fields or basketball courts
• static or rotating billboards in broadcasts of live events
• home shopping channels that are commercial in nature all the time
• product placements within the television programs, such as the soft drink in the hand of the actor

Advertising is a funny business. Literally, look at enough ad agency portfolios and you’ll see so much comedy that you’ll start to wonder if the only successful approach is humour, even at times emotions play a huge role too. Some ad experts think advertisers need to worry about more than just sales. If viewers begin to associate the brand or packaging with the negative emotion of a loud and annoying interruption of their entertainment, eventually the brand will suffer.