Categories: Beauty & Style

Talking Black, but Bleaching White

Jamaica is a nation in which you will hear about ‘Blackness’ .   You’ll see Rasta doing the “I Man” chat.  You’ll hear about Marcus Garvey.   You’ll hear about Africa.   People will always be so verbal about Blackness.

And they bleach their skins.

This isn’t just making the complexion a little lighter, this is going whiter than a Swede.   This isn’t just bleaching the face, this is often doing the entire body.

You’ll see people walking around in Ninety Degree whether, wearing tights and a hoodie.  They are bleaching.  They can’t let the sun touch them.

It wouldn’t be so confusing if they’d shut their mouths and admit they want to be white.

Years ago I bought some dolls for the children next door.   I wrapped them up and sent them over for Xmas.   Later I asked if they liked them.

“Why did you buy us ugly black dolls?  Why didn’t you buy us pretty white dolls?”

The remark stunned me.    That is because it was honest.  And being honest is almost illegal in Jamaica.

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There is no question that men and women consider dark skin ugly.   The number of people, from the top of society to the bottom who spend all they have on bleaching cream is endemic.

A woman who was half black got a big position in Government.  She is now so white she is lighter than Queen Elizabeth.   Why?  She had the job.  She had the money, why did she need to bleach her skin?

A man who was a leader in business is almost unrecognisable.  He used to be black.  Now he’s a pimply faced ‘white’ man.

The bleaching causes the skin to peel and leads to scars, blemishes, raw sores.  But they don’t stop.  They keep going.

And it isn’t just Jamaica.

According to research by the World Health Organisation (WHO), Nigerians have been graded as the nation with the highest consumption of bleaching products.   In that country it has been stated that 77% of Nigerian women bleach.   This is  followed by Togo with 59% of all women bleaching their skin. South Africa comes third with 35%; and Mali is at 25%.

Yet, they’ll all tell you; “Black is Beautiful.”




  • kaylar

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    • Oohh my you have absolutely shocked me when you say that Jamaicans bleach! I have always upheld Jamaicans in high regard for the way they embrace their culture but this has definitely down graded them close to zero. Nigerians are known for this things ever since time in memorial. They are the queens of bleach, there is this one time a friend of mine told me that man from Congo and Nigeria bleach themselves and I refused but as time went but I began to see it for myself. My country is also becoming addicted to this bleaching agents Nigeria being the top supplier. Am sorry to say this I don't mean to offend anyone but it's the truth. We can't really blame them, if someone wants to be white let them be. I just fail to understand that people never learned from what Michael Jackson went through may his soul continue to rest in peace. This but suffered so much in the name of being white, to the point of his death and people still bleach themselves? Lots help us. What is so good about being white, when the whites are busy trying to ten themselves blacks are busy trying to bleach themselves why can't we just be content with who we are? This thing about people bleaching so that they can get better jobs or better looking husbands or wives or trying to get rich is all absolute nonsense. People need to wake up to reality that even if you bleach yourself it's only the outside that changes the inside will always remain the same your blood will never change it will always remind you that you were a black person once in your life and you will always be. Not unless you want to die and ask God to ressurect you as a white person. This really kissed me off be happy with yourself don't try to change to somebody your not. BLACK IS BEAUTY ENJOY IT!

      • If you ever look at a picture of Vybz Kartel, or of Sandra Faulkner, (she was an Advisor to the PM) the level of bleaching will shock you. It is horrible. The skin gets destroyed. A Dr. told me that the 'bleaching creams' peel layers of the skin off. Some of the creams were to remove age spots or blemishes... just touched on the blemish... not massaged into the skin.

    • It is unfortunate that in the countries like Congo, Nigeria, Mali, Nigeria, and Jamaica people are after going for bleaching their whole bodies whereas in European countries the whites in their eagerness to appear black and brownish are going to beaches with creams meant for tanning their skin. Looks very funny
      The statistics reveal that it is only Jamaica which is a big supplier of bleaching products and the good market to use them are Congo and Mali just for getting good positions in the jobs
      But, they are not realizing the fact that BLACK IS ALWAYS BEAUTIFUL. Lord Vishnu is black in color whereas Radha is fair. Lord Shiva is fair and Parvathi is black in color as per the description given in ANCIENT TEXTS. It is right to say that the bleaching can be taken up to make bodies white but there is no product that can bleach inside.

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