Hello Everyone!
The purpose of writing a website OR a blog is to deliver sales. No one likes to plainly running stuff and not making money.
Let us find out how to write
You might be GOD of your own domain yet you can’t sell yourself unless you clarify what you can do for your customers.
So, instead of saying we are No. 1 dance bar in USA, say – give yourself a delight at our dance bar.
There is a difference between features and benefits. Customers believe in benefits and they need features to buy. Who marries for sex? I don’t know anyone does that.
If you are selling vacuum cleaner, make sure it cleans your floor as advertised. No one will buy vacuum cleaner for its powerful motor. People love the benefits you offer as advertized.
In most of the cases, passive voice is lengthy. People like to read short and concise blogs. No one likes long and complex blogs. Find out which voice is better where.
People prefer to read small pages. Also, try dividing large chunks of text into small forms like headings, bullets, paragraphs and sections.
The most successful websites I have seen rely more on graphs than content and their paragraphs are just 1 liners OR 2.
So, work on sentence formations before deciding what you must write.
I have seen people writing academic paper in the name of website / blog. Do not count your readers among academic examiners. Website owners do commit this mistakes but readers do not like plain sadistic tone of writing in academic examination mode.
Try avoiding complex words otherwise your readers will likely go to dictionary.
You cannot think of success without proofreading. You need to proofread for spelling OR grammatical mistakes. You also need to proofread to avoid ambiguous terms.
Consider this: We made huge “profit” yesterday.
Sometimes quotation marks are read as ironic statement. In this case, they hint at suspicion of profits. Do not misuse quotation marks.
The right way to proofread shall be covered separately.
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I agree that quotation marks are often misused. Many people use them as a means of emphasis - even teachers! What should be used are italics or boldface, and not quotation marks. Other than when one is directly quoting a source or writing dialogue, there are few legitimate uses of quotation marks.
When they are overused, they are sometimes called "scare quotes" because they are often used to communicate an unspoken message of alarm or irony. Another expression for this use is "sneer quotes," indicating that the writer often encloses a word or phrase in unnecessary quotation marks as a sign of derision.
I have seen some bloggers who use such scare quotes with great frequency and, frankly, it just makes them look unprofessional. If I were to see them used on a business site it would be a huge turn-off.