Cultivating culture of entrepreneurship hasalways remained priority with the authorities to engage youth in employmentgeneration. Even as several innovative employment generation initiatives attracted unemployed youth to explore entrepreneurship for gainful self-employment, a breed of unsolicited quarters choked the genuine beneficiaries and kept them away from the schemes. Besides, investment matters have always remained a concern while cultivating the culture of self employment ventures.Of course, promoting entrepreneurship can go a long way to address the problem of unemployment in the state, but it cannotbe given a fillip without substantial resources and an appropriate environment. To build the resources we have to attract investors by enabling investors’ friendly environment.So, appropriate investment is key to establish a successful culture of entrepreneurship. Being one of the dangerous conflict zones for the kind of political uncertainty prevailing here, we cannot expect investors from outside to make our place one of their investment destinations. It’s here we have to explore the power of Kashmiri (J&K) Diaspora. Actually non resident Kashmiris (NRKs) – young, educated, professional and wealthy- have a huge role in restructuring and rebuilding of the state’s economy. Their intervention in stablising and garnering prosperity for their homeland is overdue.Notably, Kashmir today has one of the most successful diasporas, with people of the state origin living across a wide range of countries. We have NRKs who have now reached pinnacles of power, be it in the business, medical science or in the academics. Especially in the recent past, the next generation of people of J&K originhave come to represent a highly-skilled – doctors, scientists, engineers, finance professionals, and entrepreneurs – group of locals in every country they live in. So here is an opportunity to capitalise on this asset and at the same time put in place policies which will reverse the outflow of our skilled and intellectual human resources. Not only this, on longer term basis, we have to embark upon a policy to make the state a knowledge hub which is an attraction to the investors across the globe.So far we have witnessed our NRKs hittingheadlines protesting worldwide against human rights violations and seeking resolution of the vexed Kashmir imbroglio, but hardly find a success story where they have offered themselves as investors in the state. Otherwise success stories galore across globe about the power of Diaspora to transform the economic landscape of their home country. In the last two decades, countries such as Israel, Taiwan and China with large diasporas, have learnt how to effectively utilize this diasporic power. Why cannot we do the same? For example, we should not lose sight of the fact that how the Chinese haveprogressed because the non-resident Chinese after spending couple of decades in USA and in other developed nations come back with all the money to China and start investment there. Exploring the potential of medical tourism, promoting adventure by developing world-class skiing resorts, setting up solar powerprojects, vocational training institutes and even the banking and finance sector are some key areas where these NRKs can intervene through investment mode and help the state to come strengthen its economic cycle. Notably, some NRKs in the past had shown keenness to generate gainful employment opportunities for educated youth by investing in solar technology, medical tourism, activities in micro-financing sector etc. They had even sought guidance map as to how the Diaspora could engage more actively in the economic and general growth of the state. What happened to their intentions? It remains unknown.We have to understand that poor governance and other systemic issues impact the business environment and drive away business, investment and high-quality jobs – thereby creating a vicious cycle. Now, at the moment, we cannot afford this kind of situation. Let there be a comprehensive Diaspora Engagement Strategy which will benefit not only the state, but also benefits our Diaspora. The strategy should be tailored to engage all the different categories. Here it’s important to build a data base capturing profiles of the NRKs. Precisely, the data building will let’s know who they are, where they are and what is their line ofactivity. It’s challenging, but technology, especially the power of social media can make it easier. So,why can’t we strategise and explore thepower of Kashmiri (J&K) Diaspora to play a key role in changing the economic landscape of the state. Why can’t we look at harvesting intellectual contributions of these NKRs?