If you are a business owner and want to build a ton of traffic to your site then you definitely want to invest in list building. When running a business whether it is online, a traditional brick and mortar or any other kind of business, you need to stay in content with your customers and prospects. why-list-building-is-important

A great way to do this is by building an email list. This is a sure fire way of increasing traffic to your company. This post explains why list building is important?

Email marketing is marketing a commercial message directly to a group of people using email. Any email that you send to a customer or a potential client could be considered a type of email marketing.

Email marketing is meant to build trust and loyalty and to create brand awareness, and it usually entails using customer emails to send ads, request business, or solicit sales or donations.

There are different types of emails carried out through email marketing. Transactional emails are usually triggered by the customer’s action within the company.

Shopping through an online portal where you enter your email, or checking out at a local business where you swipe a preferred card or enter an email. Direct emails are sent to convey a promotional message.

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