Digital Marketing Grou...
Digital Marketing group cover all areas of the digital marketing landscape and include topics such as social media marketing, mobile marketing, search engine marketing, online PR, email marketing, online advertising, measurement and web analytics, best practice digital marketing and marketing in general.
This group is created to have a healthy interaction and knowledge exchanges about best practices, case studies pros & cons followed in various industries.
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Can Social Media help in Managing Knowledge at the Organisational Level?
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Social Media is ever evolving when it comes to both knowledge dissemination and retrieval, but you need to be on the social platforms and connected to enjoy it. It is probably the most restricted of the media to avoid viral catastrophes. The data result you get on various portals and search engines can be quite irrelevant when you make specific searches. When something big occurs such as world event or breaking news, people who utilize social media can spread information very quickly to almost any part of the world in a matter of seconds. Same can be applied to the enterprise wide knowledge. But many-a-times, organisations struggle due to lack of proper KM tools and resources as well, to make a positive difference to the business in terms of bottom line or to even save cost. Business units and departments in a same giant MNC’s are not are not fully aware of what is been pursued at different levels and end-up doing a re-work.
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Agree, KM needs a complete framework and governance to make it sustain so does social media. It is freely available to everyone once its importance is realized. KM is not just intranet but, it needs to be ingrained in the organisation to make it work. |
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Rightly said and in an IT company, each individual had a role to play in KM. Yet many can’t contribute much either due to ignorance, or lack of Management support. |
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