Red Bull, Monster Beverage, Rockstar, Emergen C, Perrier, and Power Bar are all popular energy drinks today. Not to mention some pops. The energy drink industry produces drink mixes, canned drinks and shots for the consumer. In the year 2016 the energy drink industry showed a sales growth of 5.13 compared to the previous year. Sales are in the billions and forecasted to reach $61 Billion by 2021.
These drinks are easy to come by with distribution channels in supermarkets and convenience stores. The taste, affordable price and availability are all sited as important product attributes. Couple this with the allure of feeling more energetic for a period of time and these can be a very real option for the busy people at large. This includes students and many of these teenagers.
In May 2017 a sixteen year old teen ager in South Carolina callasped and later died after drinking a latte, a energy drink and large soft drink in a two hour span and had a cardiac event. Parents need to know this and have a dialogue with their children.
National health organizations are warning against them. It is not just the caffeine in some of these drinks but other stimulants. It is believed that energy drinks contain additives that have not been tested on teens and they should not be drinking them at all. Such legal stimulants as taurine which is an amino acid, L-carnitine which is a substance in our bodies known to turn fat into energy, and guarana that is used by runners in the Amazon. This natural ingredients as well as b vitamins and added sugar made up the ingredients of these energy drinks. The concern is that when these natural ingredients, when mixed with caffeine may enhance their effect. People need to be aware that not a lot is known about the mixture of these ingredients along with caffeine and that these can be potentially dangerous, especially when used in excess.
It is a requirement that caffeine be listed on any energy drink label. One 8 ounce cup of coffee contains about 100 milligrams of caffeine. So, for the general population of healthy adults consuming up to 400 mg of caffeine daily is not considered an adverse health risk.