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July 9, 2018
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High street wedding dresses just keep getting better and better. Stylish brides on a budget now have their pick of an ever-expanding selection of high street wedding dresses.From floor-length gowns to sleek lace minis and everything in between including some rather gorgeous beaded boho dresses – there’s something for every style.

 

Did you know that every 0.25 of a second, a fashion blog is launched somewhere in the world? Well, not strictly true (actually, it probably is – we just don’t have the scientific evidence). But it seems like it, non? And don’t get us started on all the #ootd posts on the ‘gram.

Street style for kids is big business today. Funky, quirky and jazzed up with glamour accessories team up with the carefully casual look for girls and boys.

Street style has always been there. It is only since the mid-1950s that its importance has been recognised, appreciated and emulated. Street fashion is considered to have emerged not from studios, but from the grassroots. It is generally linked with youth culture, and is often seen in major urban centres even though smaller towns have their own smaller hubs.

heories about origin of street fashion

The Trickle Up Theory involves innovation or a picky style that begins on the streets, worn by lower income groups. It is picked up by designers and projected to upper class spheres which purchase the designs.

 

A typical example of this is the T-shirt. From a modest start, the Tee has turned into an emblem of global fashion. It has become not just a fashion and cultural icon, but a message board where people can express their feelings in the form of slogans, symbols and logos. Messages focus on the wider audience of popular culture, or are directed at subcultures, politics, economics, social issues and more.

Most major youth subcultures have had been associated with street fashion adopted by today’s kids who are not only stylish, but decide their style. Despite naysayers, children have become a cult classic with the tag of cool city kid.

Many factors are to blame for this contemporary hunger for new trends. Part of it comes down to overstimulation from all sides, as the Internet has allowed us to welcome instant gratification as the new norm. Another major (and perhaps even more worrying) reason for this, though, is the cost factor. It was during the 1960s that clothing became cheaper and young people started embracing a faster trend cycle as a way to rebel from the sartorial traditions of older generations. In turn, retailers opened more textile mills and pushed into the developing world as a way to respond to this demand. The problem now, however, is that the cycle seems to have flipped and it’s the fast fashion brands pushing people to consume, rather than the other way around. As European and US companies began saving millions of dollars by outsourcing labour, they also realised just how much more money could be made simply by making more clothes.

But do we actually want all of these new garments? Pieces whose very ‘trendy’ nature means that they will be totally tired within a matter of months? Perhaps we do. But then separating wants from needs has always been part of the human experience. For previous generations, reassessing wants (like wanting the luxury of tailor-made clothing, for example) often came as a result of war. Today our experience of war is vastly different. But whether or not we perceive it in this way, it is now our planet that war is being waged war against. Our proclivity to buy into the onslaught of new clothing trends served up to us each season does very little to help that fact. And while it mightn’t feel quite so personal as having loved ones in battle, the threat is no less real or pressing. So, armed with a better understanding of how trend culture first began and later morphed into the beast that it is today, perhaps we can all reassess our own wants and needs in order to build better wardrobes and more responsible fashion businesses for the future.

Where exactly did this modern voracity for trend culture really develop? The answer is actually not with fast fashion conglomerates, most of whom have only been around for the past few decades. H&M, for example, was established in 1947, followed by Zara in 1974 and Boohoo in 2006. But according to Fashionista, trend culture really developed in fashion as early as the 1800s. Before the Industrial Revolution, people had to rely on raising sheep for wool that could be spun into yarn and then weaved into cloth. The concept of 52 micro-seasons simply wasn’t an option. Fast-forward to the introduction of textile machines, factories and ready-made clothing in a post Industrial Revolution world. And suddenly the scale of manufacturing was vastly increased. Still, things moved at a much slower pace and were far more localised back then.

There was also integrity to the clothes in those days that came partly from circumstance — that is, not being able to automate the process so much — but also from aspiration. It was seen as desirable to own something custom and unique back then. Which feels worlds apart from where most consumers are at today. What radically changed this fact, though, was actually the shifting values brought about by war. In particular it was World War II that really changed things, after which there was an increase in standardised production for all clothing. By its very nature, war is known to underscore the value of functionality, so in this context middle-class consumers became all of a sudden more receptive to the idea of purchasing mass-produced clothing. And things slowly began to move more quickly.

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6 Tips for Getting into the Fashion Business

Did you know that fashion designers make anywhere from $44,000 to $80,000 annually? There’s stiff competition in the fashion business.

But, if you’re determined to start a clothing brand, it’s worth the fight. If your brand goes global, that salary could be a lot bigger.

If you’re ready to get into the fashion business, take a look at these six tips.

Vegas, California or New York

If you’re in the United States, the major fashion capitals are New York, New York, Las Vegas, Nevada, and Los Angeles, California.

Outside the U.S., Paris, France, and Milan, Italy held the top spots for many years. In 2017, New York City beat out all the fashion capitals for the top spot.

If you’re dreaming of breaking into fashion, it’s best to be in one of the major fashion cities.

Fashion Business

Fashion is fun, but first, it’s a business. To build a successful business, think like any other entrepreneur.

Study the fashion industry and understand how it works.

Write out a business plan that includes short, medium, and long-term goals. Be clear about your goals with investors and buyers.

Raise start-up cash through investors. Understand funding and financing. This is important because you’ll spend lots of money before you’ll make any.

Visual Communication

In today’s world of social media, know how to communicate your design brand visually. Don’t spread yourself too thin.

Start with one product line and build from there. While it’s good to grow as a brand, it’s important to know your style. With social media, it’s imperative to get the best photos.

Take up-close detail shots of buttons, zippers, and hooks. Make sure your label shows. Include details of the seams and lining, as well as any emblems.

If you don’t know photography, hire a professional.

Know Your Target Market

Be clear about your brand and who it’s designed for. Don’t try to be all things to all people. Carve a clear niche and market accordingly.

If you know your why and who, you’ll have a better chance of success. Don’t take this industry on unless you’re passionate about your designs.

But, if you believe you have something unusual and valuable to offer, pursue your goals despite the obstacles.

Understand Production

Visit the manufacturers personally. Understand how production works. In the beginning, you’ll order small quantities which means you’ll pay higher production costs.

You’ll pay the manufacturer long before you see any money come in from sales. This part is tough for first-time fashion designers. Hang in there!

Selling and Distributing

Find your distribution channel.

Put yourself in front of buyers and explain why your designs will sell. This is where knowing your target market helps.

Find the buyers who sell to your target audience. Study your competition and know what sells. Then see how your styles compare to what’s popular.

Buy products from sites like ssense.com and pay attention to the quality and style.

Go for It!

Once you’ve done the legwork and understand the business, you’re ready to sell your brand.

The fashion business is tough, like any business. It takes passion, hard work, and perseverance, but it can be done.

If fashion is your dream, make it happen! Is your fashion business ready for the start-up phase? Let us know!

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Beauty & Style – IS BEAUTY REALLY SKIN DEEP?
November 14, 2017
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145. Here we go with another one of those “impossible to feel beautiful” topics. Yeast infections. Yuck! You know, this nasty little fungus lives in the vagina 365 days a year generally giving us no trouble at all. While the medical community is somewhat at odds about what triggers a “wake up call” for this little devil but the majority do agree that it could be caused when you have to take an antibiotic medication for some other malady. They are also pretty much in agreement that it can be triggered by something as simple as hormonal changes prompted by your menstrual cycle. No matter the cause, when this nasty critter wakes up it’s enough to drive a woman crazy! You can call your doctor and get a prescription for that ugly cream and get rid of it fairly quickly. But, if you’d like to try a more natural approach, here are a few tips. Fermented foods and sugar cause an increase in the growth of yeast in your intestinal tract which, no surprises here, will result in yeast infections. Eliminate refined sugar, baked goods, alcohol, caffeine and vinegar. Bummer, maybe that cream is
the best answer after all! You can also try eating yogurt, if it contains acidophilus. Acidophilus are friendly bacteria who fight off the nasty yeast guys. Another tip is to be absolutely careful about cleanliness after urinating or having a bowel movement. Gosh, it’s tough being beautiful isn’t it?

146. If beauty can sometimes be a bummer, sometimes love can really, really hurt. There’s nothing beautiful about genital herpes. There’s no mystery about how it is spread. Have sexual intercourse with someone who is infected and you’ll end up with the disease and a lifetime of heartache.

147. Have you ever been stung by a bee and gotten a huge red bump because of it? Hopefully, you aren’t allergic to bee stings. If you are, you know what to do. Dab a little bit of meat tenderizer on it to reduce the swelling and minimize the pain. Or, you can try dabbing it with the Calendula flower or garlic. Yep, you can eat it or create a poultice that will break it down quickly. Onions work as well.

148. Insomnia is not part of a beneficial beauty routine. If you have trouble sleeping, try lemon balm tea. There are other herbal teas that also work well, but none have the same reputation as lemon balm for a bedtime herb.

149. How beautiful do you feel when you’re pregnant? All that stuff about how beautiful a pregnant woman is was obviously written by men! Take all the beauty treatments and tips in this guide, multiply them by three and maybe, just maybe we might feel a little bit better about how we look and feel. All kidding aside, probably one of the worse side effects of pregnancy is “morning sickness” no matter what time of day it hits you personally. You have to be careful about what you ingest. Try Peppermint or any of the other “mints.” Brew a mild tea and sip it slowly. Believe it or not one of the old home remedies for nausea is raw or cooked cabbage. Sauerkraut is reported to be of particular benefit, soothing the intestines.

150. If you have avoided our recommendations and have gotten sunburn, you certainly aren’t feeling very beautiful! Try breaking a stem off an aloe plant and rubbing on the affected areas. Another tip is to apply cooled black tea to the burn areas. And, while we don’t recommend this often because it is a very strong astringent, witch hazel will work wonders on sunburn.

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Beauty & Style – IS BEAUTY REALLY SKIN DEEP?
November 14, 2017
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132. Do something just for yourself every day!

133. Use a white eyeliner pencil directly under the eyes to make your eyes appear larger

134. Eat for beauty! Carrots will give you the same compounds as Retin A as well as reducing fine lines around the eyes.

135. Remember your face is your mirror to the world. Use a light foundation to prepare the canvass.

136. Use baby oil for removing makeup.

137. Bug bites aren’t beautiful! But who wants to smell like chemicals on a great summer outing? Nobody does! Try preparing your own bug repellant using any of the citrus based essential oils? For some reason, the bugs don’t like it. You solve your problem and don’t have to smell like a refinery.

138. Next time you are at the beach, give yourself a body rub with sand. It will help exfoliate dead skin cells. Be sure to reapply your sunscreen afterward!

139. Mix your own perfumes and scents using essential oils. Using mineral oil as a carrier, mix a few drops of your favorite essential oils.

140. Have someone give you a scalp massage. A great rejuvenator.

141. Be daring, get a bikini wax!

142. Use Shea Butter for the ultimate softening of the skin.

143. Stop smoking. Do we need to say more?

144. Deal with PMS! There’s nothing beautiful about a “cranky lady.” There’ just no getting around it PMS is here to stay. We still don’t know for an absolute certainty what causes it, but unless you’ve had surgery, you still have to deal with it every day. For some women it’s very mild. For others it’s the equivalent of a Mt. St. Helens eruption! Here are some tips to help you cope. Believe it or not, PMS is improved with a low fat diet. You might also try an herbal approach. Taking 500 milligrams a day of fish oil, evening primrose oil, or flaxseed oil might help. PMS and sore breasts improve with this regimen because they are high in gammalinolenic acid. You can find the oils in most health stores. Magnesium and beta-carotene are also known to improve the symptoms of PMS.

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Beauty & Style – IS BEAUTY REALLY SKIN DEEP?
November 14, 2017
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109. Focus on the positive and if you falter think about all the good things you’ve don

110. Avoid standing for long periods of time to avoid varicoseveins in your legs.

111. Eat properly.

112. Get enough sleep. When is enough really enough? When you no longer feel tired. Not everyone requires the same amount of sleep.

113. Laugh a lot. Remember what they say. . .it takes more muscles to frown than to laugh.

114. Take a bubble bath. If you have to lock the bathroom door and play a radio loudly to block out the kids, go for it!

115. Go shopping! Treat yourself to a special shopping day, better yet, do it with a pal.

116. Buy clothes that fit! If you have no fashion sense, make doubly sure you shop with a friend who will be honest with their opinion. There’s nothing worse than to be caught wearing a wrap around stripe when the derriere should not be the focal point!

117. Are you buying unscented cosmetics and still experiencing a bad reaction? Read the labels and buy “fragrance fee” instead.

118. Wear red lipstick for a change

119. Take a vacation! Getting away, even if it’s a “mini vacation” can give you a whole new perspective on life. And a good excuse to pamper yourself as well!

120. Surround yourself with scents. An aromatherapy candle in the kitchen and another in the living room.

121. Listen to music! It soothes the savage beast!

122. Have a full body wrap. Try it, you might just like it! 123. Meditate

124. Use a few drops of your favorite essential oil in your next bath.

125. Buy some new sexy undergarments.

126. Is a tattoo right for you? Your choice, but discreetly placed it might be alluring.

127. Be kind.

128. Learn something new.

129. Try a bronzer instead of your normal makeup.

130. Massage vitamin E oil on stretch marks to help fade them away.

131. Who can feel beautiful when they are suffering from menstrual cramps? You can take the standard Midol, or try something a bit more natural. Raspberry relaxes the uterus. Try some raspberry leaf tea. It can’t hurt and it’s sure more pleasant than the alternative.

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Beauty & Style – IS BEAUTY REALLY SKIN DEEP?
November 14, 2017
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90. Stop stressing! Easier said than done? All that stress that

you keep bottled up inside creates those worry lines and wrinkles.

91. Have a sea salt massage to rid your body of toxins.

92. Take a walk on the beach, in a forest or around the block.

93. Eat cheese to block bacterial growth in your mouth and to prevent cavities.

94. Join a fitness group.

95. Be kind to yourself. Instead of telling yourself you “can’t” do something, remind yourself that you CAN!

96. Get a collegen boost. Eat more fruit!

97. Help others. Outer beauty will only appear when you’ve practiced beauty within

98. Don’t be afraid to say no. A polite, but firm, refusal allows you to stay in control of your own life

99. Talk about your concerns with a friend, relative or counselor. It’s the best way to release them.

100. They don’t call them love apples for nothing. Eat more tomatoes for potassium, and vitamins A and C.

101. Learn to pace your activities and stop before you get worn out or tired.

102. Get enough exercise.

103. Take time for hobbies or other activities. All work and no play will make Jane a dull girl or John very boring!

104. Do one thing at a time. If you feel overwhelmed, break up your list of tasks into bite size pieces.

105. Limit your red meat intake and eat more fish and fowl.

106. Set priorities, not everyone can be Superman or Superwoman.

107. Learn how to solve problems easily. Begin with identifying the problem and write it down so you are clear in your mind about the scope of the problem. Then list your options showing the pluses and minuses of each. Next, choose a plan. Now list the actions you need to carry out the plan. And last, give yourself a deadline for completion. Often, just having a plan will cut the stress related to the problem.

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Beauty & Style – IS BEAUTY REALLY SKIN DEEP?
November 14, 2017
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85. If you wear braces, get extra calcium. Adjusting the position of teeth can leave small gaps in the jawbone. These need to be replaced with new bone. Take it as a supplement or eat plenty of green leafy vegetables.

86. Your smile is one of your best assets. Don’t ruin it with bad breath. Mouthwash does not kill the bacteria that creates bad breath. Brushing your tongue and gums and use floss often. If it still persists, consult your physician.

87. Do you wear full or partial dentures? First, ask your doctor if your denture contains any metal. If not, place your denture in a safe container, cover with water and microwave for about two minutes. This kills more bacteria than soaking in denture cleaner

88. Are your teeth discolored? This condition will really detract from your overall appearance. Visit your dentist for a cleaning and ask for the whitening procedure. Or, try some of the new teeth whitening products you can use at home

IT’S THE LITTLE THINGS
Did you know. . .that even in the enlightened period of time we live in, most women do not conduct regular breast exams on themselves? So what is a
segment on breast exam doing in a beauty book? Well, in order to use the tips in this guide, you have to be around to do it!

89. Make a self-exam of your breasts part of your daily beauty routine. It doesn’t take long and you can do it in the shower or in the bath. Just do it. More than 90 percent of all breast lumps are discovered by women themselves. The majority of all breast lumps are benign. One in ten women will develop breast cancer at some time in her life. Thus far, breast cancer cannot be prevented. But, with regular breast self-examination (BSE) and periodic screening, breast cancer can be detected early and treated properly! If you don’t know how to conduct the exam, ask your doctor for a chart that will teach you how. Then just do it!

 

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Beauty & Style – IS BEAUTY REALLY SKIN DEEP?
November 14, 2017
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75. Hair looking drab? Need a change? Try a few highlights. It can do wonders for brightening up your hair and face

76. Wanna’ try some curls but don’t want the damage of a perm? Try a curling iron and/or hot rollers. Hot rollers will give you more control, but you won’t get those wispy, trailing curls. That you will have to do with the curling iron.

77. Do not try and curl freshly cleaned hair. Try and remember to shampoo the night before. Squeaky clean hair can sometimes give you difficulty with holding a curl.

78. Never use a “sticky” hair spray before curling your hair with a curling iron or hot rollers. You can cause damage.

79. If you are fortunate to have naturally curly hair, have your stylist cut it in layers to take advantage of the new cascading curly look.

80. If you are athletic, keep your lifestyle in mind when selecting a “do.”

81. If you are blonde or have gray hair do not use any coal tar shampoo product for dandruff as it may permanently stain your hair.

82. Have a problem with the dreaded “dandruff?” Here’s the “sure cure” and you’ll find it in your kitchen. Vinegar! Yep, pour vinegar into your hair, let it dry for a little while, then shampoo. Just keep repeating it daily until the dandruff disappears. . .and it will!

83. Have you ever almost fallen asleep in a stylists chair because you felt sooo relaxed? Another good reason for visiting the salon!

84. Have dry hair? Use a hot oil treatment. Alberto V05 is a great over the counter solution for dry hair.

HOW IS YOUR SMILE?

Did you know. . .that a knocked out tooth may be replanted if you act quickly? Don’t clean the tooth, just wrap it in a damp cloth and hustle off to the dentist. If you can get there within 30 minutes you’ve got a 90% chance of saving it.

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Beauty & Style – IS BEAUTY REALLY SKIN DEEP?
November 14, 2017
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70. If you absolutely must trim your hair at home, do it right! Purchase a pair of professional hair cutting scissors and use them for nothing else. Not to cut out pumpkins for the kids at Halloween, not to trim a frayed edge off of a piece of clothing. Use them for cutting hair. . .period! Take care of them properly and they will last your for years to come

71. Trimming your own hair isn’t as easy as it sounds. Try just evening up the hair that frames your face. Grasp a small section of dry hair (just a few strands at a time) and hold it gently. If you tug at it the hair stretches and you will end up cutting off more than you’d like. Try cutting beneath your fingers instead of on top of them. This will also help to prevent cutting off too much.

72. Keep your hair clean! There’s nothing worse than dirty, oily hair that hangs in clumps.

73. Use the correct shampoo for your hair type. Not all hair is created equal.

74. If you have oily hair, do not shampoo every day. As paradoxical as it seems, clean hair makes the problem worse because it allows the oil to seep into the glands making it much more difficult to deal with. Stay away from those “all in one” shampoos. Use a ph-balanced shampoo when you do wash your hair and scrub it well. You may need to change shampoos, so ask your stylist what he or she recommends. Another tip is to avoid oily foods as much as you can. It just contributes to the problem. Eat more fruits and vegetables. Whatever you do stay away from products that are supposed to make your hair shine! Also do not use conditioner unless you apply it to the ends of the hair strands. Keep it away from the scalp!

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Beauty & Style – IS BEAUTY REALLY SKIN DEEP?
November 14, 2017
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65. In fact, you should always wear sensible shoes. Ha! Fat chance, right? Seriously, what about a compromise? Wear sensible shoes when you are coming and/or going from work and keep the heels in a tote bag.

66. For extremely dry feet, lather on a layer of cocoa butter to each foot, slip your feet into plastic bags and pull on a pair of oversize socks. Leave on overnight while sleeping and when you awaken the next morning your feet will feel smooth, silky and soft

67. Add milk to a footbath for softening the feet.

HOW TO AVOID BAD HAIR DAYS

They say that a woman’s hair is her crowning glory. Even so, all women have those days when we wish we could cover every unwieldy strand!

68. Get a good hair cut! It all begins right here. Without a good hair cut nothing else you do will give you the results you want

69. In order to have a good hair cut, you need a great hair stylist and when you find one, keep him/her! Jumping around from stylist to stylist can be hazardous to your hair. The old adage about “getting what you pay for” is very true when it comes to something as important as your stylist. Yes, it’s possible to find a good stylist at the “fast hair” shops, but the cost to your hair while searching may be more than you care to spend. Fast hair shops usually employ new, young stylists with little experience.They earn a minimal wage and do not have to invest in hair care products to use on their clients. Stylists that you find in upscale shops and salons are usually independent contractors leasing space in the salon. The salon provides the work station, utilities and in some cases a receptionist to service the stylists. These stylists are generally more experienced and have built a solid clientele. They purchase their own products used in
servicing their clients either from the salon or other suppliers and set their own prices.

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