When you want to write for passive income, you definitely have to write articles that are searchable, and get into the front page of Google search result page.
An important way to do it is by using long tailed keyword in your article. A long tailed keyword refers to a few words, not just one word.
For example, the word “mutual fund” is a keyword. “how to buy dividend mutual funds” is a long tailed keyword.
The purpose of the readers using long tailed keyword is to narrow down the search results, and the purpose that you write with long tailed keyword is to get readers to click on the link to your article.
How to search for long tailed keyword for article writing?
One way is to use Google Adwords. You do not need to use it to advertise, even though the purpose of Google Adwords is for advertisers to bid for certain keywords and place their advertisements.
You can sign on to Google Adwords through your Google account.
You can see Home, Campaigns, Opportunities, Report and Tools in the header.
You click on the down button for Tools. You can click on Keyword Planner. You use the first option to search for keyword and ad word ideas.
You can enter a search phrase in the “Find new keywords and get search volume data”.
For example, when you want to write about mutual funds, you just type mutual funds and see the list of keywords that come out.
You can see that mutual funds get millions of searches per month worldwide. You can narrow it down to the search in any country.
That is too competitive for a keyword. It is too short to be considered a s a good keyword phrase.
“how to buy dividend mutual funds” is a better long tailed keyword, since the search volume is much lower, and the keyword phrase is longer.
It is best to focus on those long tailed keywords with less search volume and more words in a phrase.
You will see results soon when you are diligent in doing the keyword research before writing. You will see the increase in Adsense income too.