This article is about content marketing. You created content and want to market it. What should be done now in order to promote it?
The most important and working strategy is called “Hurry Up strategy”. Yes, you read it right.
This trick alone is known to boost sales by marking by whopping 300% than the case if you do not follow the strategy at all.
This is what you have to do
Just as the name suggests, you have to convince your potential customers to take a quick action. Some common examples are like this:
Hurry Up! Today it costs $1 and tomorrow, it will cost $10.
Hurry Up! If you buy today, you get 3 courses at a price of 1. Tomorrow the situation will change
You are actually creating a scarcity. Your customers think that this is required and they are simply lured for buying it before it is too late.
Keep sending multiple reminders. There are 2 golden phrases herewith.
Last chance – Final Reminder: Use this in probably last mail to be sent before the day when the offer expires. This last mail should be sent a day before the offer expires; latest by 16:00 hours at night. Give users some time to take decision and make a purchase.
You have a golden opportunity: This phrase is generally used in all emails you sent except the last one. In your 1st mail – please send the details too as to why is this golden by the way? In other mails, you need not send the details.
Also, the scarcity should not last more than a week else people will tend to forget. Similarly, do not send more than one reminder a day. Excess is not recommended.
It does not give the profits you deserve but it imparts trust. The product you are selling makes some sense and it lures customers into buying more and higher valuable products.
Remember, you will rarely have a customer who directly buys larger product ignoring the smaller ones. People like to move from smaller products to higher ones and this technique when mixed with trust is guaranteed to lure customers into buying more.