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Best Online Investment Sites 2018 for investment and earning

Online investing can be one of the best things to do with your money when you want to increase your savings. While there is no single choice for the  that is best for everyone, there are plenty of financial tools available to help you make the best decisions. It’s helpful to be aware of your options — plenty of online brokerages, virtual trading sites and investing sites would love to have you choose them. Regardless of whether you’re looking to invest for the first time or you’ve been trading options for a long time, there are interactive brokers out there that can help you make smart financial decisions. Here is a breakdown of some of the best resources on the web.

  • Ally Invest: Best Overall Online Investment Site
  • Betterment: Best Online Investing Site for Beginners
  • Wealthsimple: Best Robo Advisor
  • TradeStation: Best Investing Site for Stock Trading
  • Personal Capital: Best for Large Investments
  • TD Ameritrade: Best for Investment Selection
  • Swell Investing: Best Investing Site for Do-Gooders
  • Blooom: Best Investing Site for 401(k)

Commission costs at Ally Invest are $4.95, and it offers a lot of value for that low price tag. Ally Invest has a $0 account minimum and is a great option for active traders and options trading. It isn’t as mainstream as some of its competitors, but it’s building a healthy reputation for the quality and breadth of its offerings. Investing options include stocks and options, ETFs, IRAs, mutual funds, bonds, forex and International Stock Exchange.

Ally Invest Review

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  • Best for: Beginners. Ally Invest makes investing easy and offers a lot of education around investing, so you can make the best decisions when it comes to your money.
  • Price: Trades are $4.95, and the options base fee is also $4.95. Options per contract are $0.65 and broker assisted orders are $20.
  • Features: Ally Invest offers all the typical investing options, including stocks, options, ETFs, IRAs, mutual funds, bonds, forex and trading on the International Stock Exchange.
  • Other highlights: Ally Invest doesn’t require a minimum balance, which is a nice feature that a lot of investing sites don’t offer. It also offers an easy-to-use platform and a mobile app, which are benefits for beginners.
  • Customer service: Ally Invest offers customer service both for technical issues and when you have questions about trading. It has brokers on hand to help with any of your investment questions.

Betterment is one of the best financial advisor platforms. It has no minimum deposit requirement and features tons of great research tools to help users save, develop retirement plans and reduce taxes. The management fee is 0.35 percent of your investment, which is pretty low compared to other automated financial advisors.

Betterment Review

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  • Best For: Automated Investing. Betterment is the lazy man’s best friend and is also great for anyone just starting out in investing, since it automates trading for you. All you do is fund your account and answer questions about the types of investments you want, and Betterment will do all the heavy lifting for you.
  • Price: The benefit of Betterment is there are no complicated fees, just a percentage charged depending on how much you’ve invested. It’s 0.35 percent for under $10,000, 0.25 percent for $10,000-$99,999, and 0.15 percent for anything over $100,000.
  • Features: Since Betterment is an automated service, it doesn’t offer a lot of options when it comes to investing. Its main platform invests in both stock and bond ETFs to create your portfolio. You can also set up various forms of IRAs through Betterment, which will then tailor your investments based on your goals.
  • Other highlights: You can currently get  if you invest more than $5,000 or  if you invest more than $50,000.
  • Customer Service: Since Betterment does all the heavy lifting for you, of course there are going to be questions, which Betterment is more than capable of answering. You can also get financial planning advice via Betterment.

Though Wealthsimple features many of the items found commonly with other robo advisors, it distinguishes itself from the rest of the competition in several ways. First, Wealthsimple offers socially responsible investment portfolios for customers who want to feel good about where their money is invested. It also offers transparency when it comes to pricing, which is a great feature. It also is one of the highest-rated robo advisors when it comes to actual investment practices.

Wealthsimple Review

 

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  • Best for: Wealthsimple is best for investors with at least $100,000 to invest, beginning investors with less than $5,000 to invest, people who want their investment choices to align with their values, and people who value human interaction.
  • Price: Wealthsimple charges an account management fee between 0.4 and 0.5 percent annually, depending on whether you have a Basic account with a balance of less than $100,000, or a Black account. Neither account is charged trading, account transfer or rebalancing fees. Wealthsimple charges only an investment management fee, though managers of the funds you invest in will likely charge a fee that annualizes to about 0.2 percent.
  • Features: All Wealthsimple accounts feature automatic portfolio rebalancing, dividend reinvesting, automatic deposits, live financial advice from experts and tax-loss harvesting. Wealthsimple Black accounts, for investors with more than $100,000, also provide financial planning sessions and VIP airline lounge access in more than 400 cities around the world.
  • Customer Service: The Wealthsimple Relationship Management team can answer questions regarding opening and funding accounts, your application, investment portfolio or financial plan, and they’ll connect you with a Portfolio Manager through a scheduled call when they cannot answer your question. Customer service is available by phone, Monday through Friday from 8 a.m. to 8 p.m. Eastern Standard Time, and by email.

TradeStation is known for its pro tools, so of course it is our pick for the best for experienced traders. TradeStations OptionsStation Pro platform provides experienced traders with all the tools that the pro traders use, making it easy and intuitive to either do day trading or make long-term investments. Experience and sophistication, of course, come at a price. While TradeStation’s $5 per trade fee is either on-par or lower than other trading sites, it does charge a lot more for broker-assisted trades ($50) and has a high minimum investment at $5,000.

TradeStation Review

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  • Best for: Serious traders. TradeStation is a top-of-the-line choice for those who are serious about investing, such as advanced traders, active stock traders, and stock, options and future traders. It is a favorite platform for frequent traders and international traders.
  • Price: The minimum investment of $5,000 is a deterrent for some investors. But for those who are serious and willing to put their money where their mouth is, the initial investment opens a top-notch trading platform with a set per-trade fee of $5.00 for most transactions.
  • Features: TradeStation is geared toward the experienced trader who wants to trade in high volumes. It is a popular platform for investors whose trading includes a diverse range of products, such as futures, stocks, forex and options.
  • Customer Service: Support is available via email or telephone, and those manning the customer service desk are quick to deal with problems or concerns you need addressed. Unfortunately, customer support is not available 24/7; customer service is available Monday through Friday, 8:30 a.m. to 6:30 p.m.

Personal Capital is perfect for those who prefer to have a lot of guidance and feedback on their investments and individual stocks. You’ll have dedicated human financial advisors who can help you invest wisely. It’s a good choice for high-net-worth investors and those looking for free financial management tools. Investing options include individual accounts, taxable accounts (joint and trust), traditional IRAs, Roth and SEP IRAs.

Personal Capital Review

 

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  • Best For: Wealthy investors. High-value investors get the comprehensive services available through Personal Capital at a reasonable price.
  • Price: Annual advisory fees range from 0.49 percent to 0.89 percent, depending on the account balance.
  • Features: Accounts with a minimum of $200,000 enjoy the hands-on service of two account managers, while all account holders can use the available personal finance tools and account teams to manage their accounts.
  • Customer Service: Available through email or via phone. Personal Capital also has members-only contact methods, avoiding the clutter of a public line.

Swell Investing is being marketed as the  for millennials. It not only takes a super-simple approach to investment, but it also allows you to invest in companies that are doing good for the world. It is run by Pacific Life Insurance Company, so it has a long history in the financial world, which is always good for piece of mind. Swell’s mobile platform makes it easy to invest with the swipe of finger and to even set up weekly or monthly deposits into your accounts. You can set up an account for only $50, and while the 0.75% annual fee may seem steep, its because Swell only works with a select group of do-gooder investments, which makes its job more difficult than your normal robo advisor.

Swell Investing Review

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  • Best for: Investors wanting to do good. Swell Investing takes a different approach to investing, gearing its portfolio offerings toward stocks that could potentially create positive change for the world. Investors who have a small amount of investment money and have an interest in combining social missions with their investment choices may find Swell Investing worth a serious look.
  • Price: When comparing Swell Investing with other online, robo advisor trading platforms, Swell’s low initial deposit, no price per trade charge and low annual fee are attractive features. Swell’s minimum investment requirement is one of the lowest at $500, and every portfolio pays 0.75 percent per year in service fees.
  • Features: Swell Investing is an online, robo advisor platform, meaning there is little human intervention in the portfolio management process. Swell buys and sell stocks on your behalf, based on a survey to determine which impact investing portfolio theme most interests you and using automated investing that has a base in fiduciary standards (Swell must act in your best interest).
  • Customer Service: As an online platform, Swell Investing uses email as its main mode of communication. There is no live customer service department or direct link on their website, but the company does offer an email address and a promise that if email correspondence can’t resolve your problem, or you can’t find an answer to your question in their FAQ Support Center, they will be in touch.

With so many robo advisors handling IRAs and individual accounts, Blooom decided to take a different approach and focus on company-sponsored 401(k)s and 403(b)s. It uses the same robo advisor technology to optimize your investment returns while working within the investment offered by your company’s retirement plan. The best part about Blooom is its straight-forward pricing. You pay $10 a month no matter how large your investment is, and there are no extra fees or changing rates like other robo advisors. There is also no minimum investment requirement, so you can sign up no matter what you have saved in your 401(k).

Blooom Review

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  • Best For: 401(k) management. Blooom is best for people who want to improve the performance of their 401(k) accounts without paying a financial adviser.
  • Price: Blooom charges a flat rate of $10 per month no matter how much money you have in your retirement portfolio.
  • Features: Blooom includes several noteworthy features, including 401(k) audits, 256-bit encryption, 24/7 virus scans, regular account reviews and educational tools that will help you make wiser investment choices.
  • Customer Service: You can contact Blooom’s customer services via live chat or email. The team at Blooom usually responds within a few hours during business hours. If you reach out to them at night, you may have to wait until the next morning for an answer to your question.

TD Ameritrade has a wide selection of investments and makes a good choice for every kind of investor. You can invest in mutual funds or use the high-tech investing platform for more sophisticated trades, and there is no minimum balance requirement. It also provides extensive free research to help you make educated decisions.  include stocks and options, ETFs, IRAs, mutual funds, bonds, forex and International Stock Exchange.

TD Ameritrade Review

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  • Best For: Investing options. TD Ameritrade is a well-known online brokerage firm that offers a wide range of investment options, from preferred stocks to college saving plans.
  • Price: TD Ameritrade has fairly straight-forward pricing, starting at $9.99 per online stock trade.
  • Features: TD Ameritrade is especially popular for its accessibility and user-friendly model, making it particularly attractive to first-time investors. With its one-on-one support system, which is monitored by licensed brokers, it’s also popular with consumers who are interested in investing money but would prefer to be guided by a professional with expertise in trading.
  • Customer Service: TD Ameritrade is one of the only online investing service that also offers physical offices you can go to if you need in-person help with your investments.

Wealthfront

Wealthfront offers free, automated investment management and financial planning for the first $10,000 invested. It’s a useful service for small balances and offers tax-efficient features like Direct Indexing management of 529 college savings plans, something none of its competitors offer.

FutureAdvisor

FutureAdvisor is a robo-advisor that offers some free services, such as a comprehensive retirement planning analysis. It charges 0.50 percent as a management fee and necessitates a balance of $10,000 or more. It also offers access to a team of financial advisors.

Personal Capital

Personal Capital offers more one-on-one advisement for investors. Its  uses computer algorithms, but human financial advisors are paired with each client to help you make your choices. The costs are a little higher as a result — fees range from 0.49 to 0.89 percent per year depending on the size of your account. It’s great for large investments and hands-off investing.

Motif Investing

Motif is a great way to invest in ideas without huge hassle or expense. Groups of up to 30 securities are put together by a staff member — there are nearly 100 motifs to choose from and you can trade them for just $9.95 each, quite low fees for that kind of transaction.

OptionsHouse

OptionsHouse is perfect for active traders because of the low stock trading commissions ($4.95) and lack of penalty fees. It’s free to open and maintain an account, and OptionsHouse offers professional-grade stock analysis research and excellent trading tools. However, it’s not the best for mutual fund and exchange-traded fund investors.

TD Ameritrade

TD Ameritrade’s trade costs are on the high side ($9.99), but it offers first-class trading platforms that seasoned traders love. It also provides a variety of no-transaction-fee mutual funds and commission-free ETFs. There’s no account minimum, and TD Ameritrade offers free research and data, which can be very helpful.

Charles Schwab

Charles Schwab is a top pick for many reasons. The firm offers full-service treatment if you live close to one of its branches — there are 300 across the country. Online, you can find a lot of educational resources and great mobile trading platforms and tools.

OptionsXpress

OptionsXpress is a perfect discount broker for investors who aren’t solely focused on stock trading. It provides a selection of investment products, including bonds, ETFs and mutual funds. The cost is $3.50 per contract per side, but you can save money if you’re a high-volume trader.

Merrill Edge

Merrill Edge definitely stands out because of its research offerings from BofA Merrill Lynch Global Research as well as Morningstar, S&P, Capital IQ and more. It’s a great choice for casual traders because of the competitive pricing and great customer service. It commissions at $6.95 per trade, and there’s no account minimum.

Ally Invest

Ally Invest is a great choice for fee-conscious investors. The trade commissions are low ($4.95), there is no account minimum, and you can qualify for $1,000 in commission-free trades depending on your deposit. However, it doesn’t offer ETFs or no-transaction-fee mutual funds.

 

Scottrade

Scottrade offers excellent customer service, and its advisors can walk you through all your trading choices. It has a huge network and lots of resources for beginner investors. Commissions are moderately priced at $7 per trade, and there’s no account minimum for IRAs and only a $2,500 minimum for a brokerage account.

TD Ameritrade

TD Ameritrade is an advanced trade architect platform with no account minimum. It offers a lot of free research and data, but it’s still best for advanced traders who have experience trading stocks, options or futures and commodities. Equity stock trading costs are $9.99, and transaction-fee mutual fund trades cost $49.99.

TradeStation

TradeStation has an ultra-advanced trading platform that used to be available only to brokers and institutional investors. Now it’s open to everyday investors, and it has super-sophisticated analysis software and other tools available. It’s perfect for very active stock market traders interested in options, futures and forex trading.

Robinhood

Robinhood is a free-trading app that saves you a lot of money on commissions. You can trade more than 5,000 stocks and ETFs without commissions or account minimums. It’s best for frequent stock or ETF traders as well as mobile traders. It offers real-time market data in addition to free trading.

RealtyShares

If you are looking for a non-traditional approach to investing, you can try a crowdfunded investment service like RealtyShares. RealtyShares allows you invest in a portion of a real estate investment project without having to deal directly with that project. The minimum investment is $5,000, which allows people with smaller incomes who are interested in real estate investments to participate at a lower price. The only downside is that your investment is not liquid, so you have to wait until the project is completed and sold before you get the return on your investment. To find out more, here is our  to give you a better idea of how it works.

It’s always a good idea to buy the stock of a great company, but it’s even better if you can buy it at a low price. There aren’t too many companies discounting the sales of their stock these days because the market is at such a high point, but there are still some decent stocks that online brokerage firms can help you buy.

Pfizer

The new administration’s plan to dismantle Obamacare and lower the corporate tax rate to 15 percent could mean that Pfizer will be a great investment option. The business tax rate would give Pfizer’s bottom line a big boost. It’s still risky depending on what happens in Congress surrounding these proposals, but the company’s tailwinds still probably make it a good investment.

Brookfield

Brookfield Property Partners stock was selling for about 70 cents on the dollar as the year came to a close. The company is selling selective assets within the core portfolio and is securing great value-affirming deals in retail and multi-family portfolios. Its plans to continue selling assets, buy other discounted assets or repurchase more of its discounted units stand to make it a strong choice.

USG Corp.

Infrastructure stocks are looking good on Wall Street this year, again due to the new administration. Many companies stand to gain, but USG has solid products, a solid growth plan and a valuation that make it a more secure choice and a long-term winner.

The Walt Disney Co.

You may have heard on social media about next year’s planned opening of Avatar Land at Walt Disney World. With that and a full year of results from Shanghai Disney Resort, WDW is shaping up to be a great stock choice. Disney also has a slate of new movies coming out this year. Shares are down for now, which makes it a good time to buy before these growth drivers take hold.

Verizon

Verizon has recently been one of the cheapest stocks in the Dow Jones Industrial Average. Although it’s seen slow growth lately, it’s been able to continue growing its business and the FiOS product in a challenging market, and changes in the landscape might make Verizon the company to start investing in right now.

Trading and investing can be tricky for people who are just starting out, and beginners can greatly benefit from a broker that is willing to help out first-timers. It’s best to start simple — and online investing can be one of the best ways to begin.

Ally Invest

Ally Invest offers super-easy tools that are helpful to beginners. It’s known for excellent customer support and makes a great choice for first-time investors. You can take advantage of its options pricing calculator, profitability calculator, stocks and ETF screener, and more. It’s also one of the most affordable sites.

Wealthfront

This is a great site for beginners who don’t want to do the decision making on which stocks and bonds to invest in. Wealthfront is a fully automated investment management and financial planning service. After you complete the risk assessment and review your recommended portfolio, you can open and fund an account. Once you’ve made the initial deposit, Wealthfront’s software automatically invests the money for you.

Personal Capital

Personal Capital is an excellent for those who want to invest a considerable sum of money. Its minimum investment policy is $25,000, and for that, it also provides a complete view of your portfolio and personalized services that make stock trading easy and profitable.

For most of us, the price savings offered through  is the single biggest reason to switch from traditional brokerage firms. Even the most expensive investment site typically costs substantially less than a brokerage firm, even when making brokerage assisted purchases. Priced at only $43.95 for market trades, OptionsHouse.com offers one of the least expensive rates. That fee remains the same, even with brokerage assistance. TradeKing also charges $4.95 plus $20 for brokerage assistance, versus TDAmeritrade’s price point of $9.99 plus $44.99 for brokerage assistance. OptionsHouse.com offers the lowest rates, almost across the board, but they only have three options: Stocks, Options and Spreads. Scottrade offers another option at $7 per trade, but there are a few exceptions to that pricing.

Deals: OptionsHouse.com is currently offering 60 commission-free trades when you sign up. TDAmeritrade is offering up to $600 when you open a new account. And TradeKing is offering $200 when you sign up.

Volatile markets and the uncertainty left over from the global financial crisis make it important for you to be able to invest in a variety of ways. The limited options available through OptionsHouse.com may not work for the investment portfolio you are trying to build. With mutual funds, Forex, Futures and Fixed income investment options, TDAmeritrade has a package that suits almost any investor. TradeKing goes even further, offering bonds, international trades and margin purchases. TradeKing offers the largest range of potential investments, with clear up-front pricing on all of their products.

Lowest price and greatest diversity does not mean that a site will be your top pick. Easily managing your portfolio can be another big factor. You probably do not have time to sit for hours, poring over financial pages. Instead, you need quick access to your entire investment package and the ability to automate many decisions. Does your online investment site allow you to pre-set sale prices? Can you manage your portfolio from a mobile site? Do you receive notifications when the market shifts, suddenly? Can you call in at any time to discuss your account?

All three of these  offer you control over your sales prices and mobile access, but they do not all offer the same types of customer service. When you are investing a large portion of your savings, it is a nerve-wracking experience. OptionsHouse.com does offer a variety of contact methods, including telephone, live chat and email support, but it is not 24/7.

TDAmeritrade does not include live chat as a support method, but E*TRADE does, and they are both available all day, everyday in other ways. When you need to talk to someone about your investment account, 24-hour service can be a real advantage. Even a few hours can make a big difference to your investment package.

Ultimately, choosing the  will be determined by the type and scope of investing you plan to tackle. If you are just looking for the cheapest option that also includes solid investing tools, you should check out Scottrade. If you are most interested in long-term, low-risk trades, OptionsHouse.com may be the best choice. The lower fee structure is a bonus, and you will not need access to more volatile trading options. If you want a more diversified portfolio, TradeKing may be the best option. It has a wealth of trading options, quality customer service and a long-time reputation in the online trading industry. TDAmeritrade’s solid, middle-of-the-road options do not seem to measure up when combined with their higher fee structure. Take a look at this quick, side-by-side comparison to get more information, at a glance.

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Ads vs Google AdWords: A Comparison Guide for Beginners

Using online ads to promote your business is a great way to boost traffic to your website. Plus, it can draw more foot traffic to your brick-and-mortar if you have one.

Now, it’s important to note that there are various platforms you can use for displaying your ads. For example, you can buy ads on Twitter, Facebook, Bing, Yahoo, and Google, to name a few.

But for this article, we’re going to review Bing Ads vs Google Adwords.

If you’re battling between the two and want to know which one to focus your efforts on, then continue reading.

Let’s take a closer look!

Which Has Less Competition and Cheaper CPC’s?

As a business, you want to get the best results for the advertising you invest in. So it makes sense that you choose the platform that’ll yield less competition and lower-priced cost-per-clicks.

In this case, Bing Ads is better than Adwords. However, most people go right to Google because it’s more popular. And maybe that’s why there’s less competition on Bing.

Choosing to post your ads on here means you’ll still get great results but at a lower price. Compared to Google Adwords, you can get better ad placements because of the lower competition.

What About the Conversion Rate & CPL?

Getting a lot of clicks and traffic from your online ads doesn’t mean your sales will automatically increase. This is why it’s imperative that you have quality leads coming in.

One way to measure this is by looking at the conversion rates your ads are getting. The cost-per-lead (CPL) is what will determine the quality of the traffic.

Tracking your conversion rate in both systems to compare is critical. It is recommended to shift budget to the better performing PPC platform, whether it’s Google Adwords or Bing Ads.

Which Ad Platform is Best for My Demographics?

Well, that all comes down to what demographic group you’re targeting in your ads. For instance, if you’re going for the older age groups, then Bing Ads are the way to go. They have roughly 40% user base between 35 and 54 years old. And about 43% are married.

And you’ll be happy to learn that the male to female ratio is 50-50.

However, if you’re targeting folks under 35, then Google Adwords may be better, but testing will determine this overall.

Bing Ads vs Google Adwords: Description Text

Back in the day, Google only gave you 35 characters for writing ad copy. Needless to say, that’s not really enough to say what you need to say to your audience.

Then Bing came along and offered its advertisers 71 character spaces for ads. Of course, Google wasn’t going to go down without a fight. Today, Google Adwords gives you 80 characters.

That’s plenty of space to be creative in your ad content, so Google takes the cake here, but Bing typically updates soon after Google does.

And Which Has the Best Keyword Tools?

When it comes to researching keywords, using broad match, negative keyword targeting, and so on, it’s a tie. Both ad platforms have keyword tools that are pretty good.

Again, the only difference between the two is that the traffic volumes for Bing are much lower than Google’s. Also, Bing allows the option to target only search partners in a campaign. More data can also be pulled in Bing Ads for impressions for keywords that were not clicked.

Which Gives You the Best Reach?

There’s no doubt about it – Google is the #1 search engine for the English-speaking world. So it’s no surprise that it would give the greater reach for your PPC ads. This is why Google has a larger search volume than Bing.

However, you want to keep a close eye on Bing because its engine is growing profusely. About 34% of desktop users are searching on Bing. And users perform roughly 5.5 billion searches on Bing each month. There are about 136 million unique searchers that use the Bing Network.

Then it’s important to note that Bing Ads reaches 63 million searchers that Google Adwords doesn’t reach. The household income of many Bing users is over $100K, which can mean a higher potential for them to convert into customers.

With these numbers, it’s key to keep your ear to the ground about the growing potential of Bing Ads.

Which Has Better Transparency in Traffic Sources?

Bing is the winner here since it’s fully transparent about sharing details about search partners. This gives the advertiser better understanding of where traffic derives from.

You get detailed reports on the performance of your campaigns, including the metrics, impressions to conversions and so on.

Of course, the search engine giant, Google, has a similar platform that gives you a host of information about your Adwords campaigns. Google Analytics is the tool, which you can use to track all of your online campaigns, including email marketing, social media marketing, and content marketing efforts.

Everything ties together, so it’s great to have this bird’s eye view of all your campaigns in one place.

Targeting Specific Devices, Which is Better?

Some businesses want to reach a specific group of people that use a particular device. For instance, you may sell apps and want to target mobile users, preferably with an Android OS.

Both have the option to target by device, so test on both systems!

Putting Together a Professional PPC Ad Campaign

Organic search marketing is a key way to gain traffic to your business, but you don’t want to overlook the power of PPC ads. The ever-growing market gives businesses a grand opportunity to quickly gain visibility and traffic.

If you’re trying to improve your conversions and revenue, then you need to put together a professional campaign. And it doesn’t matter which you pick between Bing Ads vs Google Adwords, both are great platforms.

In some cases, businesses are using both at the same time. If you’re not sure which ad networks you should use, we can help!

We offer complete PPC management services for various platforms. Contact us today to see how we can help your business grow!

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Ultimate Guide to Twitter Ad Best Practices

Whether you’re new to Twitter or a pro, creating Twitter ads is guaranteed to yield many benefits for you as a business.

Twitter is an interest-based platform. People follow brands or certain personalities because they’re interested in a certain topic. Therefore, observe your audience first of all and then you can develop a strategy of what kind of tweets you want to send.

Do you want to send content of your own or do you want to piggyback on existing content on twitter?

With the twitter ads interface, you can create campaigns on Twitter that align with your business goals, pay for only the specific actions you want and track results over time.

If you are just getting started with Twitter ads for your business, here is a guide Twitter ad best practices.

 

Have a Goal

First, think about what the goal of your advertising campaign is.

Do you want to gain followers, capture email addresses or drive app downloads? Whatever it is, Twitter ads can help you reach it.

Let’s say you are a camera retailer who wants to drive customers to your website, select the option of website clicks or conversions.

Twitter will guide you through the process and provide you with creative templates that have been optimized for whatever you’re trying to do.

Setting precise goals will give you direction as you in Twitter advertising.

 

Timing and Frequency is Key

You may be asking, how often I should write a tweet?

Do not overdo it by tweeting too much. This is because people will engage with you and it will be enough for you to send the same tweet once every two or three days.

You should also be aware of the time you send your tweet or ad so that you can optimize your campaign.

The first traffic starts around 6 or 7 a.m. and then there is a small peek at lunch again.

However, if you want to reach the widest audience, tweet in the period between 6 and 10 p.m. and you’ll have the most views and best responses to your ad.

 

Targeting

Targeting basically represents who you can actually target with your ad or your tweet.

Make sure you use the precise targeting options to make sure your tweet reaches the right people at the right moment.

Targeting options on Twitter include keywords, interests and followers or tailored audiences.

Keywords

Keywords are when you can actually jump into the conversations of your customers. Twitter involves a person actually having a live conversation.

For instance, if a person is talking about weight loss and you have a weight loss product, you could put up an ad and have your ad or your tweet show up when that person says they want to lose a couple pounds.

If you have a travel product and maybe a person says they need a vacation, you could target that specific keyword and jump into the conversation.

Keywords also take place in the search bar on Twitter.

When someone is searching for a specific keyword, you can have your ad show up as well.

If there’s someone tweeting or searching on Twitter about your company or about a topic or product that you have to offer, make sure that you’re there.

Run a keyword targeted campaign using at least 30 to 50 keywords. You can add usernames, hashtags and keyword phrases into any keyword Promoted Tweet campaign.

Just make sure you keep it extremely relevant.

Followers

When it comes to followers, you’re able to actually target the people who are following other people.

Think about your particular niche, are there leaders or people that are just making it happen in your niche?

If you have such people that have big Twitter followings and you have products that are similar and you’re providing value, you can actually target all of the people following those leaders.

It is a great way to put your content in front of the right market.

Interests

If you are an entrepreneur or in a business field like authors or if you are into fitness, you can target by interest.

This is because it is broader and will open you up on to the millions of people on Twitter and you’ll be able to connect with all of them.

If you are in a situation where you want more traffic and a lot of clicks, then interest is definitely the way to go.

 

Set a Budget

Twitter ads help make the most of your marketing dollars because you only pay for the actions you want. You need to have a budget for your Twitter advertising cost.

If you are a camera retailer, you’ll only pay when someone clicks on the link to your website.

If you have a new brand and not a very big budget, you can be successful on Twitter by using existing content on twitter like hashtags.

There are a lot of events happening on Twitter and those hashtags act as a brand.

You can start by using them and will target people discussing the hashtags. You don’t always need to create your own copy and your own hashtags to begin with.

If you already have a brand and a huge budget, then you may want everyone to know about your latest product.

Twitter has a platform called firstview and basically what they are offering is doing 24 hours advertising.

Big brands can just buy a premium of the firstview and get the first Promoted Tweet.

People will open their app on Twitter and the first video that they’re going to see is the video from your brand.

You also need to bid and budget competitively. Your estimated audience reach and suggested bid can change depending on which niche you’re targeting is.

If you want to remain competitive with your bid in each specific campaign, keep in mind that you’ll only pay about a penny more than the second-highest bidder.

Adjust your campaign daily until you find an audience reach that you’re comfortable with.

 

Proactively Pause Low Performers

You don’t want to waste impressions on low performing keywords or ads and you want to be able to allow as much of your budget as possible to high performing ads and keywords.

Make sure that you go through it each day and optimize.

After your campaign is up and running, twitter ‘s reporting tools will help you analyze the metrics tied to your goals so you can easily measure and optimize your ads.

 

Optimize Your Tweets

Also, plan to have four to six direct response tweets.

Ensure you have a clear call to action and a URL at the end of the tweet.

Do not include any other clickable links in the tweet such as usernames or hashtags and make sure that you include photos because they have higher engagement.

 

Twitter Ad Best Practices for Your Business

Discussed above are some tips for optimizing the Twitter ad best practices for business success.

Twitter ads are an easy and powerful way to take your business to the next level.

Rather than just text, always attach a kind of visual or ideal even video in your ads.

Make sure you understand exactly who you can target on Twitter, the different types of campaigns you can run and all of the different ad types that you can use to your benefit.

Do not be among those who don’t utilize all of the different benefits and advantages that you have when it comes to marketing paid advertising.

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Step-By-Step Guide on How to Advertise on YouTube

YouTube is the second most popular website in the world.

That’s right: the world.

If you’re a business owner interested in video marketing and haven’t touched YouTube yet, it’s time to change that.

Whether you have a high-budget video for your ad or you’re just snapping something with your phone camera, you need to know the ropes.

If you’re wondering how to advertise on YouTube, use this step-by-step guide to get started:

 

How to Advertise on YouTube Like a Pro

Digital marketing is both cost-effective and wider-reaching compared to traditional marketing. While each has its own time and place, online marketing continues to grow.

One crucial part of it is video advertising. With YouTube being the most visited video streaming site, it makes sense to go there first.

We’ll take a look at some simple steps that will teach you how to place ads on YouTube here.

 

1. Create a Video

Before you begin, make sure you have a video to advertise with. At the very least, you need to have an idea or a plan for what you want it to be or who you want it to target.

We could really get into the nitty-gritty of creating a video, but just know that there aren’t too many set-in-stone rules for how to make a video for YouTube advertising.

You could hire a renowned video production company to shoot it with all the thrills and chills, or you could just get a tripod and shoot it on your own phone.

No matter what you do, it’s a good idea to have a script or a storyboard. You don’t want to be shooting blindly.

Once the video is created, upload it to your YouTube account.

 

2. Create a Google AdWords Account

Assuming you already have a YouTube account, the next step is to create a Google AdWords account.

 

3. Set Your Campaign and Configure Your Settings

Now that your advertisement video is created and uploaded to YouTube and you have a Google AdWords account, it’s time to set up your ad campaign.

From Google AdWords, you can create your ad campaign, set the campaign type, and name it. You can have multiple campaigns running simultaneously as well.

There is a lot of customizability you have with YouTube video advertising. Some settings that you can adjust include:

  • Budget
  • Location
  • Times
  • Demographic
  • Topic
  • Device targeting

We’re going to take a look at all of these a little closer.

 

Set Your Budget

You are only going to pay when a user views your ad for at least 30 seconds or all the way through. Considering that, you can set budget limits for how much you’re willing to spend on the campaign over a period of time.

A good recommendation is to start off small here until you’re more used to the system.

Set the Location

You can set your ad to appear anywhere in the world, or even as narrow as a specific zip code.

You’ll want to consider what your video is aimed at.

General brand awareness? Go bigger.

Very targeted advertising? Go smaller or more specific.

 

Set the Times

You can set when exactly you want your ad to appear.

For example, your ad may only appear during business hours (9 a.m. to 5 p.m.), and you can base it on specific time zones as well.

Some people have done ample research into figuring out what are the busiest and slowest times over on YouTube. You could simply have your ads run during busy times and set them off during slow times.

On the other hand, you may want to do some local research on your area or demographic if you’re releasing a more targeted ad.

For example, is your audience more likely to be watching videos late at night or earlier in the morning? Then you might want to reflect that when you set times.

 

Set the Demographic

Basically, you can target a specific gender or age group.

Again, this may pertain to you more if you’re targeting a more specific audience.

 

Set a Topic

The topics you set for your YouTube video advertising will relate to the videos they appear in.

It isn’t necessarily the specific topic of your video, but you want to be accurate here.

If you’re making a video advertisement for your beauty and skincare company, you don’t necessarily want or need it playing during a fast-food restaurant review video.

 

Set Device Targeting

Finally, you also have the ability to determine if your ad will be more likely to play when viewed through a mobile device.

If your audience is on the go and more likely to be on the YouTube app, then you may want to target smartphones and tablets.

 

4. Select Your Campaign Type

Once you’ve made all of the above settings, insert the link for the video that you have already shot, created, and uploaded to YouTube.

Then, you can choose the ad campaign type. There are two major types:

  • In-stream ad
  • In-display ad

In-stream ads are probably the most common ways to advertise on YouTube.

These are videos that play before or during other videos on YouTube.

In-display ads are videos that appear as advertisements on YouTube’s homepage. They may also appear within YouTube searches, or on the right-hand bar as “suggested videos” when another video is being played.

 

5. Link Your Google AdWords Account

With your campaign created and customized to your specifications, it’s time to link your Google AdWords account to your YouTube account.

Initiate a link request from Google AdWords and then confirm it on the YouTube account where the advertisement video was uploaded.

 

Advertising on YouTube Gets Easier and Easier

YouTube shows no signs of slowing down. Therefore, if you’re a business owner who’s interested in how to advertise on YouTube, it’s never been easier.

We hope you enjoyed our step-by-step guide to YouTube video advertising. If you have any more questions or concerns, feel free to contact us at Falcon Digital Marketing!

 

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benefits of Online Advertising similar to other adds agencies

he reach and depth of how the internet has impacted marketing in business are seen and felt everywhere. There are few business owners who don’t know that they should be looking at online advertising solutions. However, sometimes it’s easy to miss why exactly you should be doing it. Instead of leaving you to assume why we’re going to look at some of the real benefits on offer.

 

Adaptable
Words and designs on a screen are a lot easier to change than something that’s been printed out and put on a billboard or sent in the mail. We can adapt online advertising on the fly, whether it’s to change any details or to try a different tactic.

Advanced Tracking
When we want to try a different tactic, it’s not a shot in the dark, either. Online advertising methods come with a variety of analytic tools helping you measure the exact parameters of their success. You can easily see how many leads or sales you are getting directly from your online advertising. Other metrics can be tracked as well, such as – clicks, impressions, which website pages were visited, and more.

This helps us discover what works and what doesn’t work, leading to the revisions mentioned earlier. It also helps you see where your target market is and where you should prioritize more advertising efforts in future. If you can see where people stopped paying attention to an ad or left the site, then you know what needs to be fixed to result in more conversions, too.

Cost Flexibility
Online advertising can be effective from budgets as low as $1,000. If you don’t have the biggest budget, but you need to grow awareness of a launch or a product, you can use the insights provided by the analytics tools to find the methods with the most return-on-investment and focus your budget there. As your business grows, you can continue to scale the reach of your advertising, too.

A Diversity of Tactics
Not all online advertising follows the same formats, either. When you want to scale your advertising efforts, placing them in different places isn’t the only way to reach more of the market. Changing up the format can help your message to appeal to a much broader range of people, as well.

High Intent Search Engine Ads
For instance, Google, Bing, and Yahoo pay-per-click ads are effective because they respond specifically to those people who are using specific search terms highly relevant to your business. This increases the cost-effectiveness because you’re not spending money putting your brand before people who aren’t interested at that moment.

Banner Display Advertising
On the other hand, with the insights we gather, we can strategically place banners like online billboards on the sites your target market visits. This creates an ongoing brand awareness that turns web users into leads that are much more likely to convert and turn into more sales.

Video Advertisements
The internet is a multimedia tool, and video is one of the most powerful tools available. Visuals and sound together have been proven to be significantly more engaging than written content or just pictures alone. People are more likely to pay attention to a well-placed video.

Online advertising isn’t just about getting your brand online and getting website traffic alone. It’s about targeting specific audiences with precisely the kind of content that appeals to them the most, where they’re most likely to become customers. With the right targeting and optimization, online advertising can be highly effective in generating new business and growing profits.

 

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What Is the Advantage of Using TV & Radio Media for Advertising?

As with most other media used for advertisement message delivery, television and radio offer distinct advantages. Radio and TV are five of the media that form what is commonly referred to as the traditional media. The other components are newspapers, magazines and the internet. Companies typically build ad campaigns that rely on one or more of these media along with other support media.

TV Reach

Reach is a major advantage with TV ads. Despite criticism for high costs, advertisers have the best chance to reach a large audience through television. Reach is the total number of people exposed to your advertising message. Companies focused on generating brand awareness often have reach as a major objective. It is not uncommon for the most highly rated prime-time television shows to have 10 million or more viewers on a given night.

TV Creativity

Television also offers the greatest creative opportunity among the traditional media. It has visual elements like print and audio like radio, but it also has dynamic movement. Advertisers often try to tell stories within their ads that have an impact on the audience. Creativity can give greater meaning to a brand beyond its basic product. With TV, you can target emotional connections, incorporate characters that the audience can relate to and offer multi-sensory appeal.

Radio Costs

Radio is typically viewed as one of the lower-cost traditional media. Depending on how you look at it, this either leads to, or is a result of, the fact that local businesses constitute a significant amount of radio advertising. Radio does not require the video equipment and logistics of producing more expensive television commercials. Radio spots are also less expensive than TV placement, and they are often sold in packages of a certain number of spots in a rotation.

Radio Timeliness

Radio and newspapers offer the most timely ad placements of any of the traditional media. This benefits the advertiser in two ways. One is that the turnaround time on getting an ad on air is very brief. A common time frame of a radio ad is three weeks production and two weeks to develop a total media buy. This is to produce an ad of strong quality and to buy significant air time. Small businesses can often produce and place on ad in just a few days. Timeliness also means that you can deliver more timely messages to promote current business activities and promotions.

Advantages & Limitations of Television as an Advertising Medium

Television has been used as an advertising medium nearly since the day the device was introduced at the New York World’s Fair in 1939. Television — and its ability to help marketers reach a mass audience — quickly established itself in American households, write the authors of the book “Electronic Media: Then, Now, and Later.” Television advertising is one of the most popular ways of conveying a mass message. In fact, advertisers in the US spent $59 billion on TV advertising in 2010, according to the marketing industry website, Emarketer. It offers numerous advantages, offering a powerful impact and reaching a wide audience. However, television as an advertising medium has certain limitations that inhibit its effectiveness.

Advantage: Convenient and Flexible

The television is a convenient and flexible advertising medium, owing to its widespread popularity and the ease with which a message can reach millions of viewers internationally and nationally. Television advertising allows advertisers the flexibility to use various approaches and different combinations of audio, video and text to make ads memorable and emotional, depending on the product or service or the target audience.

Advantage: Strong Impact

Television advertising uses audio and visual effects to create a lasting impact. Marketers interact color, sound, sight, drama and motion to ensure that their message is strong and persuasive. Additional tactics and props, such as attractive models, elaborative sets, enchanting graphics and audio-visual effects further enhance impact.

Advantage: Mass Coverage

According to an article published in the New York Times, 96.7 percent of American households own television sets. This amounts to more than 300 million people who have access to television. Cable networks, 24-hour programs and satellite channels have further hiked television viewership in the country, making the television a substantially lucrative mode of conveying an advertisement.

Limitation: Intrusive

Consumers often bemoan the intrusive nature of television advertisements and find ways to avoid commercials. This limits the effectiveness of television advertising. Consumers either take time out during a commercial to make a trip to the refrigerator or surf programs on other channels. Furthermore, different technological innovations enable consumers to block advertisements all together. The V-chip is a device that consumers can program to block unwanted content on television, including advertisements. TiVo is another similar device that allows users to store television programs without commercials.

Limitation: High Costs

Television advertising costs more than other forms of media, such as radio, magazine, newspaper and Internet advertising. Quality commercials are expensive to produce. Typical production costs range between $200,000 to more than $1 million for each commercial, writes William Arens in his book “Contemporary Advertising.” Airtime costs are equally high, ranging from $200,000 to $400,000 for a 30-second slot, according to Arens. These costs can prevent detailed messages from being delivered and most advertisements end up being brief and fleeting.

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What Are the Benefits of Magazine Advertising?

In the 21st century, advertising in print or in digital magazines may seem pointless. Television reaches millions more consumers. Advertising on your website costs less than on TV. And aren’t magazines folding left and right? In reality, the magazine industry, even in hard copy, is doing well. New magazines are constantly appearing, and a number of them succeed and thrive. Buying ad space may not be cheap, but it can be effective.

Narrow Focus

Cable TV has some niche channels, but magazines take specializing to the next level. Advertising in a magazine that caters to a niche audience of enthusiasts or professionals targets that audience very precisely.

Cigar Aficionado caters exclusively to cigar-smoking readers. Writer’s Digest readers are interested in anything that helps their writing careers. Crossties is the bible of the railroad crosstie industry. If a magazine serves your dream demographic, it could be a match made in heaven.

That said, magazines can’t target customers the way a direct mail or telemarketing campaign can. You’ll pay ad rates based on total readership, even if you’re only interested in some of the subscribers — the very wealthy, the very young, singles or gays, for instance. For a major magazine, that may not be worth the ad price.

Geographical Focus

The big guns of the magazine world are national: Cosmopolitan, People, Time, Reader’s Digest, Seventeen. Many other magazines cover a specific region, state or city. Durham Magazine. North Dakota Business. Nevada Magazine. If you’re targeting customers in a specific locale, you can advertise cheaper in an area magazine than a national one. People are often passionate about their local magazines, so you may gain credibility by hitching your wagon to their brand.

Safe and Comforting

The days when people could click on Internet advertising and not worry about viruses, phishing or other hacking attacks are long gone. This isn’t an issue with print ads. Just the fact you shelled out for an ad in an established publication gives you an aura of legitimacy. If your target market is a senior demographic, even better. They’re the consumers least likely to spend time online and the most comfortable with traditional media.

Shelf Life

An ad spot runs on TV, then it’s over. The same is true for radio. The daily paper gets thrown out. Magazines may sit on a coffee table for months, or in a doctor’s waiting room for months’ longer. After the buyer finishes reading the magazine, family members may read it, or they may give it to a friend or they may donate it to their local library. The ability to sell can continue long after you paid for the ad.

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The Advantages of Advertising on the Internet

The internet has made it possible for just about any company to run an ad campaign, target its customers, and determine where advertising efforts are most successful. The advertising platforms available on the internet include social media, search engine, and website sponsorships ads. Business owners should research their target customer and determine where that customer is online to maximize advertising returns on investment.

Targeting Desired Consumers

Online advertising can put ads where a business owner’s target market spends its time. Search engine ads target specific types of websites where consumers might be. For example, a dog sitter who places a search engine ad could find their ad on pet supply and pet food websites or pet rescue websites. Facebook has created a platform that helps a business hypertarget an ad to include geographic area, age, marital status, income and hobbies of potential customers.

Advertising for Any Budget

Many small-business owners can’t afford huge magazine layouts that function as a shotgun approach to advertising. When every dollar counts, online advertising allows business owners to set a specific budget over time. Some platforms allow advertisers to spend as little as $5 per day to test a campaign.

It is important to note that larger budgets often receive preferential listings and see consumer action quicker than smaller budgets, but the concept of being able to target an audience for a small amount of money and track the success is unbeatable.

Tracking and Analytics

Traditional advertising methods such as television commercials and magazine ads have no way to track the success of your ad. This is not an efficient model for business owners. Internet ads allow tracking from start to finish. Analytics tell business owners how many times the ad was placed and the number of people who saw it. It gives business owners a click-through rate (CTR) that tells them how many times the ad was opened. From there, website analytics can tell you how long a person stayed on the website and track the number of sales.

Business owners can consider both the CTR and the sales conversions to fine-tune advertising. If a lot of people click the ad but don’t buy, there is a problem with the website language, look or pricing. If there aren’t a lot of clicks on the ad but everyone who clicks buys, then the business owner wants to consider testing other ads to see if they can drive more traffic that results in sales.

Cost-Effective Split Testing Campaigns

Split testing takes two different ad strategies and compares the results. This process is also called an A/B test where you compare results from ad A to ad B. The difference in the two ads might be a simple style version of the ad to see which one gets more attention. The test could also look at the slightly different demographic information or slightly narrowed or expanded target consumer information.

For example, one ad might target married couples between the ages of 35 and 45. This ad could be tested against a target audience of married couples ages 35 to 50. The differences are usually subtle, but when advertisers follow analytics, they can see where they can maximize their ad dollars

The Advantages & Disadvantages of Advertising on the Internet

More than 4 billion people use the internet. If you want to build your business brand, reach prospective customers, and make more sales, you can no longer ignore digital advertising. But beware: There are ineffective strategies that can eat your ad dollars in record time, leaving you with little to show for your advertising efforts. However, the advantages outweigh the disadvantages.

Advantage: Your Customers Are on the Internet

Do you know anyone who doesn’t use the internet? The fact that it is so ubiquitous is probably the most compelling reason to get on board. Platforms like Facebook, Instagram, Twitter and LinkedIn give you ample opportunities to put your products or services in front of potential customers. The Google Display Network is a true advertising behemoth with more than 2 million publisher sites on which you can advertise.

Advantage: You Can Target Effectively

Imagine you could take a snapshot of your best customer and duplicate him a hundred times. With look-alike audiences on social media platforms, you almost can. Facebook and similar networking channels have troves of demographics they share with advertisers, so you can hone in on users who are most likely to purchase your products. Target prospective customers or clients by job title on LinkedIn, connections on Facebook, or interests and behaviors on Instagram. Unlike the wide net approach of traditional television and radio advertising, internet advertising lets you find the right prospects at the right time and show them an ad they may care about.

Advantage: You Can Closely Monitor Spending

You can spend thousands of dollars on a 30-second television ad that might reach someone who might be interested in what you have to sell someday. You can also spend thousands of dollars on internet ads, and only pay when people who are interested in your products click on your ad. With digital ads, you can set a spending cap and limit the number of times a prospective customer sees an ad in a given period.

Advantage: You Can Track Your Results

Digital advertising allows you to monitor and track the results of all your campaigns. You can find out when a lead converted into a sale, note the platform where it happened, and determine what kinds of ads are working best for your particular demographic. The internet with all its minute tracking abilities allows you to measure the return on investment of your marketing dollars.

Disadvantage: It’s Complicated

There are lots of choices when it comes to advertising on the internet. You can choose search advertising, so your ads show up when a target audience is looking for just what you offer or display ads that appear where your most likely prospects roam on the internet. There are even native ads that show up on publisher sites and blend in so well that they appear not to be ads at all. Then there are remarketing ads that target someone who’s visited your website with a customized message that appears in front of them somewhere else on the internet. Add to those choices the way you pay. With pay-per-click ads, you pay when someone clicks, but how much are you willing to pay? For those search ads, you’ll need to identify key search terms and decide how much to bid on each word. There are lots of levers to pull.

Disadvantage: Mistakes Can Be Costly

Because digital advertising is complicated, it’s not uncommon for businesses to make mistakes. Choose the wrong keywords, neglect a bidding cap, target ineffectively, or leave a campaign running when you thought it was off, and you can spend a fortune without turning a single lead into a sale. For example, if you run a campaign on Facebook but your customers are more likely to be LinkedIn users, you’re unlikely to convert a lead. If you don’t cap your bids, you could blow through the money you thought would last months in a matter of days.

Disadvantage: Competition Is Fierce

It depends on your products and market, but internet advertising competition can make ads prohibitively expensive. Those keyword bids? If you can only afford 10 cents a word, but your competitor can pay $10, you don’t stand much of a chance. For some businesses, it makes sense to build a good website and then rely on traditional advertising methods that have always worked in the past.

Disadvantage: Ad Fatigue Is Common

Have you ever been on a site and seen an ad for a product on which you recently ran a search? That’s internet advertising at its most typical, but have you also noticed that after a while, those ads don’t even register on your radar? It’s like they’re invisible. It’s a common and pervasive problem with running ads on the internet. If the campaigns aren’t run correctly, your brand and its products suffer from ad fatigue.

You have lots of marketing choices, and the internet should probably be one of them. Do your research to ensure that you reap all the benefits and avoid the pitfalls.

What Are the Advantages of Advertising on TV

The advent of digital computer marketing models made it cheaper and easier for businesses to target customers. It sometimes seems like television advertising is left only for the big brands with large budgets. However, there are still many advantages for a small business to produce commercials for television broadcast and capture its market share.

Mass Marketing

Television commercials are seen and heard by anyone tuned into the television channel at the time of airing. While many call this a shotgun approach, there is a strong branding message that happens when you have a good commercial seen by tens of thousands of people. You don’t need to advertise on the national platform, but instead keep to local markets where your products and services will benefit from strong brand recognition.

For example, a personal injury attorney advertising in his local market isn’t needed by everyone who sees his commercial. But when someone is searching for an injury attorney, his name may come up as a recommendation even if the family member or friend making the recommendation never used him.

Cable Targeting

Television has expanded, with cable markets that not only help target specific demographics but also help reduce the cost of commercial advertising. A local comic-book and gaming store might benefit from commercials on the Syfy network. Those who watch this channel are likely to be the ideal customers for the store. Some of the smaller networks have smaller audiences and thus are cheaper to advertise on. Doing research about your target market and the types of television shows they watch can help you cost effectively hit that group.

Fewer Small Businesses

Because everyone is advertising online, media outlets are desperate to sell more commercial packages. If you pay attention to TV commercials, you will see the same companies in the advertising rotation constantly. There are two reasons for this: The first is to enhance branding by constant advertising. The second is because packages are purchased to help sell more airtime for commercial buyers.

A smart business owner can research the stations and times he wants to advertise and then contact advertising distributors to see what packages are available. This means a business owner can gain a captive audience compared to competing against the noise in digital formats.

Cross-Promote on Digital Platforms

There is a secondary benefit to commercial advertising. The production value of a professional commercial is generally much higher than the commercial videos put together for digital media. This means you can use your television commercial in digital formats and likely stand out because the production value is higher than that of other online commercials. This increases the bang for your advertising buck – you can use two very strong platforms for marketing and sales.

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Top 9 Websites to earn money by writing reviews

If you are a shopping junkie then we got something very special for you today. There are lots of ways to make money online but most of them are really dull and boring. So after sometimes most of the people stop using that method.

However, there are a few ways which are creative enough to keep you going for long and one such way is writing reviews.

You write your experience about products which you have used and get paid for it. And the best thing is that you can be completely honest while writing such reviews.

This is great for people who love shopping, you can shop as much as you want and use those products. Once you are bored with them, you can write about them, get paid, and then buy new things from that money to restart this cycle.

That why today we have brought you a list of top nine websites to earn money by writing reviews.

Earn money by writing reviews

1. Review Stream

Review Stream is one of the most popular paid review websites when it comes to multiple product categories.

You can choose from categories like software, electronics, hotels, restaurants, books, clothes and more. I won’t have to mention that with all these categories, there are thousands of different products to choose from for writing a review.

2. Software Judge

You are going to like this one If you are a tech geek like me. Software Judge allows you to write reviews on different software and you get paid for it.software-judge

You can earn $1 per review and a maximum of $50 if your review is chosen by the editors.

There are thousands of software to choose from so there are plenty of chances to find your favorite apps on the list.

However, the only problem is that the site allows you to write only 3 reviews per day meaning you can only earn a limited amount of money per month.

join softwarejudge

3. Shared Reviews

If you like browsing social networking websites then you will definitely like Shared Reviews. There are more than 400 different products to choose from for writing reviews.

The website shares 50% of its revenue with users so there is no fixed amount you can earn. What separates them from other review websites is that when you vote on any other review, then you also get paid for it.

shared-review

Meaning you not only earn from writing reviews by yourself but by reading other people’s opinion as well.

join sharedreviews

4. Sponsored reviews

This one is a little different from the other review websites mentioned here. It’s for people who has established blogs and are looking to make a good amount of money from a single review.

sponsoredreviews

Sponsored helps you to find paid review opportunities. You write a review about any product on your website, and you link the web page of that product on your review. You can earn somewhere from $50-$500 per review

 

5. Ciao

Ciao is one of the most famous paid survey websites which also pay its users for writing reviews on various products.

There are some unique categories for writing reviews like travel destinations and recipes which are not available on any other paid review websites. Other categories include beauty products, books, electronics, entertainment, food, and household products.ciao

There are no fix payments for writing a review and you are paid according to the ratings given by other users on your review. The payment threshold is quite low as you only need to reach £5 for requesting a payment.

join ciao

6. Dooyoo

Dooyoo is a website which cares for real reviews rather than people who are ready to write reviews on any product without using it. There are plenty of rarely found categories like Audio and Computer among others to write reviews.

However you don’t directly earn money from Dooyoo, instead, you get DooyooMiles for writing each review which can be turned into cash or vouchers later.dooyoo

Something which we really appreciated is the fact that you can also donate your income to any of the charities you choose. You also get extra reward points (or DooyooMiles ) whenever someone reads your review.

join dooyoo

7. User testing

If surfing new websites is your passion, then User testing is a heaven for you. You’ll have to browse different websites for 10-20 minutes giving your views. You’ll have to test the site on the basis of friendliness, load time, ease of navigation etc.

A tester is paid $10 for every such review which is a very good amount. However, you’ll need to be really creative for joining User testing as you’ll not only have to make a video of browsing those websites but speak throughout about the site as well.user-testing

Another thing is that you’ll need to get approved as a website tester before start reviewing. You’ll need to review a dummy website first while submitting your application. The site owners will see your application and you can start making money once you are accepted as a tester.

join usertesting

8. Epinions

Epinioms (or E-Opinions ) is another great website for both writing reviews and checking them. They care more about getting honest reviews instead of just spam reviews.

epinions

That’s why, you don’t get paid for writing reviews instantly, instead your account is credited every time a customer clicks on your review. This is a great feature for people who write real and creative reviews but remain unnoticed.

join epinions

9. Gen Video

Do you like making videos? Then why do it for free? Gen Video is a website which focuses on Video-based reviews rather than written reviews.

You make video reviews about the given project and get paid for it. However, you’ll need to be a good speaker to create video reviews and make money.

gen-video

A great feature of the website is that they also offer referral commission meaning you can encourage your friends and family to join the site as well while making money from it. You can also take paid surveys to earn some extra bucks.

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Best website for watching Bollywood movies online

Best to Watch Movies – Watching movies is one of the best ways to get rid of boredom. Especially for those who like to stay up for a movie marathon or favorite drama on TV abroad. That said, in the outcome there many free apps in the Play Store where we can watch full movies and TV shows full episodes are also on Android.iphone & pc..

watch/donwnload here: tv show in HD

MOVIES & TV SHOW is the goal to watch free TV, movies and exclusive series. All for free, anytime, anywhere and on any device. So escape the everyday and recharge with your favorite comedy, drama and entertainment acts. Crackle … escape.

• Streaming Crackle on all your Android devices along with Roku, Apple TV, PlayStation, Xbox and many more.

• Make a list of your favorite movies and TV shows to watch later.

• Create a free account to save your place and pick up where you left off on any device.

• No authentication is required or cable subscription.

• Watch your favorite program Crackle original: Jerry Seinfeld’s Comedians in Cars Getting Coffee, Joe Dirt 2, Sports Jeopardy !, SuperMansion and more.

Awesome watch free movies, TV Shows and Anime directly on your Android device! Our rapidly expanding selection of anime shows, both simulcasts and classic, making us the first-stop app for anime lovers around the world. All our content is officially licensed available absolutely free. There are no sign-ups or fees, just instant access to the full-length content.

ANIME – Classics & simulcasts

Choose from the classic anime simulcasts or discover fresh new brand from Japan and available in a wide selection of multi-language immersion. Anime new shows and episodes added each week, so download the app now to explore the titles currently available in your country.

ORIGINAL FILM SHOWS YOU MAY NOT KNOW YET

Exploring some of the most original thriller, horror movies and documentaries tense around. We have a wide range of hidden gems that you will not find anywhere else!

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• Watch full length movies, TV shows and Anime

• Free instant access to all our content is officially licensed

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• Create a watch-list to watch as you like

• Chromecast support

Pursuing the latest action from the world of sports in Hotstar. Be it cricket, football, badminton, hockey, kabaddi; Hotstar has it all. Hotstar provide live scores and updates, free streaming video and more video highlights. Moreover? See the live cricket score on-the-go and never miss any moment of the game of cricket.

Watch the latest TV series, movies and sports LIVE on your Android device for free! Watch full episodes of your favorite show, full of Hindi / Bollywood, English, Tamil, Kannada, Malayalam, Marathi, Telugu and Bengali movies in addition to live cricket.

In Hotstar, you can watch full episodes of your favorite TV series of popular channels like Star Plus, Life OK, Channel V, Star Vijay, Asianet, Suvarna, Star Jalsha, Star Pravah, Asianet Plus, Star Utsav, Star World, MAA TV and etc

Watch & Download full Hindi, English, Tamil, Telugu, Punjabi, Bengali, Malayalam and Marathi movies and your favorite TV shows online for free only on application BoxTV.

BoxTV is a premium video service that brings you the latest movie from Bollywood, Hollywood, Regional, TV shows and premium video content in one place. BoxTV application provides a way to access content from your favorite studios and channels in a highly optimized and with a world-class user experience.

Simply set up a new account or register for free via Facebook or Google+, and watch over 5000 hours of movies and TV shows absolutely free.

You can also optionally upgrade your collection by subscribing to BoxTV Monthly Subscription Plan and open up some of the best films and TV shows to watch at any time on various devices.

Most Popular Content:

More than 17,000 hours of video entertainment from Bollywood, Hollywood, TV Shows and Content of Local Language (Tamil, Telugu, Kannada, Malayalam, Punjabi, Marathi, Oriya, Urdu, Bhojpuri and more …

Search moves from leading Hollywood talent, including Oscar winners and films featuring Ryan Reynolds, Curtis 50 Cent Jackson, Charlize Theron, Russell Crowe, Julia Louis-Dreyfus, and Kevin Spacey, among many Hollywood royalty, other elite.

We recently added new anime series that are in the air in Japan (and available on a subscription-based application other popular anime) and will be available on TV Tubi next day or a few weeks after their original airing, all for free. It’s just part of growing TV Tubi way to you!

Einthusan.com is a good website for watching Bollywood movies. It doesn’t have all of them, but it does have many popular ones with English subtitles. However, it does have ads, which can disrupt your movie-watching experience.

You can also find Bollywood movies on paid sites like Netflix and Amazon Prime, but there’s not much to choose from.

Another way to watch Bollywood movies online, if you have a specific one in mind, is simply to search for it on Google. “[Insert name] full movie online english subs” should do it.

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